- Aitchison , J . 1997 . “ School management in the market place: a secondary school perspective ” . In Collaborate or Compete? Educational Partnerships in Market Economy , Edited by: Macbeth , A , McCreath , D and Aitchison , J . London : Falmer Press .
- Bell , L . 1999 . “ Primary schools and the nature of the education market place ” . In Educational Management: Redefining Theory, Policy, Practice , Edited by: Bush , T , Bell , L , Bolam , R , Glatter , R and Ribbins , P . London : Paul Chapman .
- Bowe , R , Ball , SJ and Gold , A . 1992 . Reforming Education and Changing Schools , London : Routledge .
- Bush , T . 1994 . Theories of Educational Management , London : Paul Chapman Publishing .
- Cowell , DW . 1983 . The Marketing of Services , London : Heinemann Professional Publishing .
- Erickson , F . 1986 . “ Qualitative methods of inquiry ” . In Third Handbook of Research on Teaching , Edited by: Wittrock , MC . New York : Macmillan .
- Farrell , F . 2001 . Postmodernism and educational marketing . Educational Management and Administration , 29 (2) : 169 – 179 .
- Firestone , WA . 1991 . “ Increasing teacher commitment in urban high schools: Incremental and restructuring options ” . In The School as a Work Environment: implications for reforms , Edited by: Conley , SC and Cooper , BS . Boston, MA : Allyn and Bacon .
- Foskett , N . 1998a . “ Linking marketing to strategy ” . In Strategic Management in Schools and Colleges , Edited by: Middlewood , D and Lumby , J . London : Paul Chapman .
- Foskett , N . 1998b . Schools and marketization . Educational Management and Administration , 26 (2) : 197 – 210 .
- Foskett , N and Hemsley-Brown , J . 1999 . “ Communicating the organization ” . In Managing External Relations in Schools and Colleges , Edited by: Lumby , J and Foskett , N . London : Paul Chapman Publishing .
- Fullan , M . 2000 . The return of large-scale reform . Journal of Educational Change , 1 (1) : 5 – 28 .
- Gewirtz , S , Ball , SJ and Bowe , R . 1995 . Markets, Choice and Equity in Education , London : Open University Press .
- Glaser , G and Strauss , A . 1967 . The Discovery of Grounded Theory , Chicago, IL : Aldine .
- Grace , G . 1995 . School Leadership: beyond education management , London : Palmer Press .
- Gray , L . 1991 . Marketing Education , Milton Keynes : Open University Press .
- Hanson , EM . 1996 . Educational Administration and Organizational Behaviour , Boston, MA : Allyn and Bacon .
- Hargreaves , D . 1996 . Diversity and choice in school education: a modified libertarian approach . Oxford Review of Education , 22 (2) : 131 – 141 .
- Hargreaves , D and Evans , R . 1997 . Beyond Educational Reform: bringing teachers back in , Buckingham : Open University Press .
- Hartley , D . 1999 . Marketing and the 're-enchantment' of school management . British Journal of Sociology of Education , 20 (3) : 309 – 323 .
- Helsby , G . 1999 . Changing Teachers' Work: the 'reform' of secondary schooling , Buckingham : Open University Press .
- Herbert , D . 2000 . School choice in the local environment: heads as gatekeepers on an uneven playing field . School Leadership & Management , 20 (1) : 79 – 97 .
- Hughes , M . 1997 . “ Schools' responsiveness to parents' views at key stage one ” . In Choice and Diversity in Schooling , Edited by: Glatter , R , Woods , PA and Bagley , C . London : Routledge .
- James , C and Phillips , P . 1995 . The practice of educational marketing in schools . Educational Management and Administration , 23 (2) : 75 – 88 .
- Levacic , R . 1995 . Local Management of Schools: analysis and practice , Buckingham : Open University Press .
- Lurnby , J . 1999 . “ Achieving responsiveness ” . In Managing External Relations in Schools and Colleges , Edited by: Lumby , J and Foskett , N . London : Paul Chapman Publishing .
- Maguire , M , Ball , SJ and Mcrae , S . 2001 . In all our interests: internal marketing at Northwark Park school . British Journal of Sociology of Education , 22 (1) : 35 – 50 .
- Marshall , C and Rossman , G . 1995 . Designing Qualitative Research , Thousand Oaks, CA : Sage Publications .
- Murphy , J . 1995 . “ Changing role of the teacher ” . In Educating Teachers for Leadership and Change , Edited by: O'Hair , MJ and Odell , SJ . Thousand Oaks, CA : Corwin .
- Oplatka , I . in press . The emergence of educational marketing: lessons from the experiences of Israeli principals . Comparative Education Review ,
- Oplatka , I , Bargal , D and Inbar , D . 2001 . The process of self-renewal among women heads in mid-career . Journal of Educational Administration , 39 (1) : 77 – 94 .
- Paton , MQ . 1990 . Qualitative Evaluation and Research Methods , (2nd edn) , Newbury Park : Sage Publications .
- Schofield , JW . 1993 . “ Increasing the generalisability of qualitative research ” . In Educational Research: current issues , Edited by: Hammersley , M . Volume One , London : Paul Chapman Publishing/ OUP .
- Srnyth , J . 1998 . “ Devolution and teachers' work: the underside of a complex phenomenon ” . In Policy, Leadership and Professional Knowledge in Education , Edited by: Strain , M , Dennison , B , Ouston , J and Hall , V . London : Paul Chapman Publishing .
- Stillman , A . 1994 . “ Half a century of parental choice in Britain? ” . In Parental Choice and Education , Edited by: Halstead , JM . London : Kogan Page .
- Thrupp , M . 1999 . Schools Making a Difference: let's be realistic , Buckingham : Open University Press .
- Walford , G . 1996 . School choice and the quasi-market . Oxford Studies in Comparative Education , 6 (1) : 7 – 15 .
- Whitty , G , Power , S and Halpin , D . 1998 . Devolution and Choice in Education: the school, the state and the market , Buckingham : Open University Press .
- Woods , P . 1994 . “ School responses to the quasi-market ” . In Parental Choice and Education , Edited by: Halstead , JM . London : Kogan Page .
- Woods , P , Bagley , C and Glatter , R . 1996 . “ Dynamic of competition; the effects of local competitive arenas on schools ” . In Reshaping Education in the 1990s: perspectives on secondary education , Edited by: Pole , C and Chawla-Duggan , R . London : Palmer Press .
- Woods , P , Jeffrey , B , Troman , G and Boyle , M . 1997 . Restructuring Schools, Reconstructing Teachers , Buckingham : Open University Press .
- Choose new content alerts to be informed about new research of interest to you
- Easy remote access to your institution's subscriptions on any device, from any location
- Save your searches and schedule alerts to send you new results
- Export your search results into a .csv file to support your research