3,231
Views
5
CrossRef citations to date
0
Altmetric
Research Article

Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation

References

  • Aaker, D. A. 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press.
  • Ailawadi, K. L., S. A. Neslin, and D. R. Lehmann. 2003. “Revenue Premium as an Outcome Measure of Brand Equity.” Journal of Marketing 67 (4): 1–17.
  • Akerlof, G. A. 1970. “The Market for ’Lemons’: Quality Uncertainty and the Market Mechanism.” The Quarterly Journal of Economics 84 (3): 488–500. doi:10.2307/1879431.
  • Amara, N., R. Landry, and N. Traoré. 2008. “Managing the Protection of Innovations in Knowledge-Intensive Business Services.” Research Policy 37 (9): 1530–1547. doi:10.1016/j.respol.2008.07.001.
  • Aschhoff, B., E. Baier, D. Crass, M. Hud, P. Hünermund, C. Köhler, B. Peters, et al. 2013. Innovation in Germany - Results of the German CIS 2006 to 2010. Background report on the Innovation Surveys 2007, 2009 and 2011 of the Mannheim Innovation Panel. Mannheim: ZEW-Dokumentation 13–01.
  • Athreye, S., and C. Fassio. 2020. “Why Do Innovators Not Apply for Trademarks? The Role of Information Asymmetries and Collaborative Innovation.” Industry and Innovation 27 (1–2): 134–154.
  • Bagwell, K. 2007. The Economic Analysis of Advertising, Handbook of Industrial Organization, Vol. 3, chapter 28, 1701–1844. Amsterdam: Elsevier.
  • Baroncelli, E., C. Fink, and B. K. S. Javorcik. 2004. The Global Distribution of Trademarks: Some Stylized Facts. Washington D.C: World Bank Publications.
  • Borden, N. H. 1944. The Economic Effects of Advertising. 3rd ed. Chicago: Richard D. Irwin.
  • Bosworth, D., and M. Rogers. 2001. “Market Value, R&D and Intellectual Property: An Empirical Analysis of Large Australian Firms.” The Economic Record 77 (239): 323–337. doi:10.1111/1475-4932.t01-1-00026.
  • Buddelmeyer, H., P. H. Jensen, and E. Webster. 2010. “Innovation and the Determinants of Company Survival.” Oxford Economic Papers 62 (2): 261–285.
  • Castaldi, C. 2018. “To Trademark or Not to Trademark: The Case of the Creative and Cultural Industries.” Research Policy 47 (3): 606–616. doi:10.1016/j.respol.2018.01.006.
  • Castaldi, C., and M. S. Giarratana. 2018. “Diversification, Branding, and Performance of Professional Service Firms.” Journal of Service Research 21 (3): 353–364. doi:10.1177/1094670518755315.
  • Crass, D., and B. Peters. 2014. “Intangible Assets and Firm-level Productivity.” ZEW Discussion Papers 14–120. ZEW - Zentrum für Europäische Wirtschaftsforschung/Center for European Economic Research.
  • Crass, D., D. Czarnitzki, and A. A. Toole. 2019. “The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations.” International Journal of the Economics of Business 26 (1): 157–176. doi:10.1080/13571516.2019.1553292.
  • Dinlersoz, E. M., N. Goldschlag, A. Myers, and N. Zolas. 2018. “An Anatomy of US Firms Seeking Trademark Registration.” Working Paper 25038. National Bureau of Economic Research.
  • Economides, N. 1998. “Trademarks.” In The New Palgrave Dictionary of Economics and the Law, edited by P. Newman, 601–603. London: Macmillan Reference Limited.
  • Fink, C., C. Helmers, and J. C. Ponce. 2018. “Trademark Squatters: Theory and Evidence from Chile.” International Journal of Industrial Organization 59 (2018): 340–371.
  • Flikkema, M., A.-P. De Man, and C. Castaldi. 2014. “Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs.” Industry and Innovation 21 (4): 310–331. doi:10.1080/13662716.2014.934547.
  • Gotsch, M., and C. Hipp. 2014. “Using Trademarks to Measure Innovation in Knowledge-Intensive Business Services.” Technology Innovation Management Review 4: 5. doi:10.22215/timreview/790.
  • Graham, S. J., G. Hancock, A. C. Marco, and A. F. Myers. 2013. “The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights.” Journal of Economics & Management Strategy 22 (4): 669–705. doi:10.1111/jems.12035.
  • Greenhalgh, C., and M. Longland. 2005. “Running to Stand Still? - the Value of R&D, Patents and Trade Marks in Innovating Manufacturing Firms.” International Journal of the Economics of Business 12 (3): 307–328. doi:10.1080/13571510500299326.
  • Greenhalgh, C., and M. Rogers. 2012. “Trade Marks and Performance in Services and Manufacturing Firms: Evidence of Schumpeterian Competition through Innovation.” Australian Economic Review 45 (1): 50–76. doi:10.1111/j.1467-8462.2011.00665.x.
  • Greenhalgh, C., M. Rogers, P. Schautschick, and V. Sena. 2011. Trade Mark Incentives, Report for the UK Intellectual Property Office.
  • Griffiths, W., P. H. Jensen, and E. Webster. 2011. “What Creates Abnormal Profits?.” Scottish Journal of Political Economy 58 (3): 323–346. doi:10.1111/sjpe.2011.58.issue-3.
  • Hall, B., C. Helmers, M. Rogers, and V. Sena. 2014. “The Choice between Formal and Informal Intellectual Property: A Literature Review.” Journal of Economic Literature 52 (2): 375–423. doi:10.1257/jel.52.2.375.
  • Helmers, C., and M. Rogers. 2010. “Innovation and the Survival of New Firms in the UK.” Review of Industrial Organization 36 (3): 227–248. doi:10.1007/s11151-010-9247-7.
  • Jensen, P. H., and E. Webster. 2009. “Another Look at the Relationship between Innovation Proxies.” Australian Economic Papers 48 (3): 252–269. doi:10.1111/aepa.2009.48.issue-3.
  • Jensen, P. H., E. Webster, and H. Buddelmeyer. 2008. “Innovation, Technological Conditions and New Firm Survival.” The Economic Record 84 (267): 434–448. doi:10.1111/ecor.2008.84.issue-267.
  • Keller, K. L., and D. R. Lehmann. 2006. “Brands and Branding: Research Findings and Future Priorities.” Marketing Science 25 (6): 740–759. doi:10.1287/mksc.1050.0153.
  • Krasnikov, A., S. Mishra, and D. Orozco. 2009. “Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence.” Journal of Marketing 73 (6): 154–166. doi:10.1509/jmkg.73.6.154.
  • Landes, W. M., and R. A. Posner. 1987. “Trademark Law: An Economic Perspective.” Journal of Law and Economics 30 (2): 265–309. doi:10.1086/467138.
  • Llerena, P., and V. Millot. 2013. “Are Trade Marks and Patents Complementary or Substitute Protections for Innovation.” Working Papers of BETA 2013–01. UDS, Strasbourg: Bureau d’Economie Théorique et Appliquée.
  • Mendonca, S., T. S. Pereira, and M. M. Godinho. 2004. “Trademarks as an Indicator of Innovation and Industrial Change.” Research Policy 33 (9): 1385–1404. doi:10.1016/j.respol.2004.09.005.
  • Millot, V. 2011. “Firms’ Intangible Assets: Who Relies on Trademarks? Analysis of French and German Firms’ Trademarking Behaviour.” Paper Presented at the DRUID Society Conference, Copenhagen, Denmark.
  • Moore, K., and S. Reid. 2008. “The Birth of Brand: 4000 Years of Branding.” Business History 50 (4): 419–432. doi:10.1080/00076790802106299.
  • OECD, Eurostat. 2005. Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data. 3rd ed. Paris.
  • Peters, B. 2009. “Persistence of Innovation: Stylised Facts and Panel Data Evidence.” The Journal of Technology Transfer 34 (2): 226–243. doi:10.1007/s10961-007-9072-9.
  • Peters, B., and C. Rammer. 2013. “Innovation Panel Surveys in Germany.” In Handbook of Innovation Indicators and Measurement, F. Gault edited by, 135–177. Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing. chapter 6.
  • Ramello, G. B. 2006. “What’s in a Sign? Trademark Law and Economic Theory.” Journal of Economic Surveys 20 (4): 547–565. doi:10.1111/joes.2006.20.issue-4.
  • Sáiz, P., and P. Fernández. 2009. “Intangible Assets and Competitiveness in Spain: An Approach Based on Trademark Registration Data in Catalonia (1850–1946).” Working Papers in Economic History, No 2009/01. Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History).
  • Sandner, P. G., and J. Block. 2011. “The Market Value of R&D, Patents, and Trademarks.” Research Policy 40 (7): 969–985. doi:10.1016/j.respol.2011.04.004.
  • Schautschick, P., and C. Greenhalgh. 2016. “Empirical Studies of Trade Marks the Existing Economic Literature.” Economics of Innovation and New Technology 25 (4): 358–390. doi:10.1080/10438599.2015.1064598.
  • Schmoch, U. 2003. “Service Marks as Novel Innovation Indicator.” Research Evaluation 12 (2): 149–156. doi:10.3152/147154403781776708.
  • Schmoch, U., and S. Gauch. 2009. “Service Marks as Indicators for Innovation in Knowledge-Based Services.” Research Evaluation 18 (4): 323–335. doi:10.3152/095820209X451023.
  • Srinivasan, S., L. Hsu, and S. Fournier. 2011. “Branding and Firm Value.” In Handbook of Marketing and Finance, edited by S. Ganesan and S. Bharadwaj, 155–203. Northampton: Edward Elgar Publishing.
  • von Graevenitz, G. 2007. Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition, Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 215, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich. .
  • Williams, R. 2012. “Using the Margins Command to Estimate and Interpret Adjusted Predictions and Marginal Effects.” Stata Journal 12 (2): 308–331. doi:10.1177/1536867X1201200209.
  • WIPO. 2013. “World Intellectual Property Report: Brands – Reputation and Image in the Global Marketplace.” Wipo Economics & Statistics Series. Geneva.