1,196
Views
37
CrossRef citations to date
0
Altmetric
Original Articles

The effect of task-technology fit on purchase intention: The moderating role of perceived risks

&
Pages 1418-1438 | Received 30 Aug 2015, Accepted 07 Jan 2016, Published online: 10 May 2016

References

  • Aggarwal, P., T. Cha, and D. Wilemon. 1998. “Barriers to the Adoption of Really-new Products and the Role of Surrogate Buyers.” Journal of Consumer Marketing 15 (4): 358–371.10.1108/07363769810226000
  • Ahern, T. C. A. 1996. “A Framework for Improving the Task-to-technology Fit in Distance Education.” TechTrends 41 (6): 23–26.10.1007/BF02818860
  • Ajzen, I. 1985. “From Intentions to Actions: A Theory of Planned Behavior.” In Action Control: From Cognition to Behavior, edited by J. A. J. K. Beckmann, 1–39. New York: Springer Verlag.
  • Bellman, S., G. L. Lohse, and E. J. Johnson. 1999. “Predictors of Online Buying Behavior.” Communications of the ACM 42 (12): 32–38.10.1145/322796.322805
  • Bensebaa, F. 2004. “The Impact of Strategic Actions on the Reputation Building E-businesses.” International Journal of Retail & Distribution Management 32 (6): 286–301.
  • Calder, B. J., L. W. Phillips, and A. M. Tybout. 1981. “Designing Research for Application.” Journal of Consumer Research 8: 197–201.10.1086/jcr.1981.8.issue-2
  • Campbell, M., and R. Goodstein. 2001. “The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm: Table 1.” Journal of Consumer Research 28: 439–449.10.1086/323731
  • Chang, H. H. 2010. “Task-technology Fit and User Acceptance of Online Auction.” International Journal of Human-Computer Studies 68 (1–2): 69–89.
  • Chapell, A. 2005. “Eye on Privacy.” Target Marketing 28 (10): 27.
  • Chen, L., M. L. Gillenson, and D. L. Sherrell. 2002. “Enticing Online Consumers: An Extended Technology Acceptance Perspective.” Information & Management 39: 705–719.
  • Chiu, Y. B., C. P. Lin, and L. L. Tang. 2005. “Gender Differs: Assessing a Model of Online Purchase Intentions in E‐tail Service.” International Journal of Service Industry Management 16 (5): 416–435.10.1108/09564230510625741
  • Chu, W., B. Choi, and M. R. Song. 2005. “The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intentio.” International Journal of Electronic Commerce 9 (3): 115–127.
  • Conklin, J. 1987. “Hypertext: An Introduction and Survey.” Computer 20 (9): 17–41.10.1109/MC.1987.1663693
  • Cordell, V. V. 1992. “Effects of Consumer Preferences for Foreign Sourced Products.” Journal of International Business Studies 23 (2): 251–269.10.1057/palgrave.jibs.8490267
  • Crespo, Á. Herrero, I. R. del Bosque, and M. M. G. de los Salmones Sánchez. 2009. “The Influence of Perceived Risk on Internet Shopping Behavior: A Multidimensional Perspective.” Journal of Risk Research 12 (2): 259–277.10.1080/13669870802497744
  • Dagger, D., A. O’Connor, S. Lawless, E. Walsh, and V. P. Wade. 2007. “Service-oriented E-learning Platforms: From Monolithic Systems to Flexible Services.” IEEE Internet Computing 11 (3): 28–35.10.1109/MIC.2007.70
  • D’Ambra, J., and C. S. Wilson. 2004. “Explaining Perceived Performance of the World Wide Web: Uncertainty and the Task‐technology Fit Model.” Internet Research 14 (4): 294–310.10.1108/10662240410555315
  • Deng, Z., Y. Lu, and B. Wang. 2009. “Understanding Chinese Enterprises’ Adoption of Enterprise Short Message Services: Combining IDT and TTF.” International Journal of Services Technology and Management 12 (2): 192–215.10.1504/IJSTM.2009.025234
  • Dijkstra, T. 1983. “Some Comments on Maximum Likelihood and Partial Least Squares Methods.” Journal of Econometrics 22: 67–90.10.1016/0304-4076(83)90094-5
  • Dinev, T., and P. Hart. 2006. “An Extended Privacy Calculus Model for E-commerce Transactions.” Information Systems Research 17 (1): 61–80.10.1287/isre.1060.0080
  • Dodds, W. B., K. B. Monroe, and D. Grewal. 1991. “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations.” Journal of Marketing Research 28 (3): 307–374.10.2307/3172866
  • Doney, P. M., and J. P. Cannon. 1997. “An Examination of Nature of Trust in Buyer–seller Relationships.” Journal of Marketing 61 (2): 33–51.
  • Doolin, B., S. Dillon, F. Thompson, and J. L. Corner. 2005. “Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior.” Journal of Global Information Management 13 (2): 66–88.10.4018/JGIM
  • Featherman, M. S., and P. A. Pavlou. 2003. “Predicting E-services Adoption: A Perceived Risk Facets Perspective.” International Journal of Human-Computer Studies 59 (4): 451–474.10.1016/S1071-5819(03)00111-3
  • Fishbein, M., and I. Ajzen. 1975. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Reading. Boston, MA: Addison-Wesley.
  • Fombrun, C., and M. Shanley. 1990. “What’s in a Name? Reputation Building and Corporate Strategy.” Academy of Management Journal 33 (2): 233–258.10.2307/256324
  • Fornell, C., and F. L. Bookstein. 1982. “Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-voice Theory.” Journal of Marketing Research 19 (4): 440–452.10.2307/3151718
  • Fornell, C., and D. F. Larcker. 1981. “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18 (1): 39–50.10.2307/3151312
  • Forsythe, S., C. Liu, D. Shannon, and L. C. Gardner. 2006. “Development of a Scale to Measure the Perceived Benefits and Risks of Online Shopping.” Journal of Interactive Marketing 20 (2): 55–75.10.1002/dir.20061
  • Forsythe, S. M., and B. Shi. 2003. “Consumer Patronage and Risk Perceptions in Internet Shopping.” Journal of Business Research 56 (11): 867–875.10.1016/S0148-2963(01)00273-9
  • Fram, E. H., and D. B. Grady. 1997. “Internet Shoppers: Is There a Surfer Gender Gap?” Direct Marketing 59 (9): 46–50.
  • Garbarino, E., and M. Strahilevitz. 2004. “Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation.” Journal of Business Research 57 (7): 768–775.10.1016/S0148-2963(02)00363-6
  • Garretson, J. A., and K. E. Clow. 1999. “The Influence of Coupon Face Value on Service Quality Expectations, Risk Perceptions and Purchase Intentions in the Dental Industry.” Journal of Services Marketing 13 (1): 59–72.10.1108/08876049910256122
  • Goodhue, D. L. 1995. “Understanding User Evaluations of Information Systems.” Management Science 41 (12): 1827–1844.
  • Goodhue, D. L., B. D. Klein, and S. T. March. 2000. “User Evaluations of IS as Surrogates for Objective Performance.” Information and Management 38 (2): 87–101.10.1016/S0378-7206(00)00057-4
  • Goodhue, D. L., and R. L. Thompson. 1995. “Task-technology Fit and Individual Performance.” MIS Quarterly 19 (2): 213–235.10.2307/249689
  • Goyal, A. 2006. “Consumer Perception towards the Purchase of Credit Cards.” Journal of Services Research 6: 179–190.
  • Greenberg, R., B. Wong-On-Wing, and G. Lui. 2008. “Culture and Consumer Trust in Online Businesses.” Journal of Global Information Management 16 (3): 26–44.10.4018/JGIM
  • Grewal, D., J. Gotlieb, and H. Marmorstein. 1994. “The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship.” Journal of Consumer Research 21 (2): 145–153.
  • Grewal, D., R. Krishnan, J. Baker, and N. Borin. 1998. “The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions.” Journal of Retailing 74 (3): 331–352.10.1016/S0022-4359(99)80099-2
  • Hodges, E. V. E., M. J. Malone, and D. G. Perry. 1997. “Individual Risk and Social Risk as Interacting Determinants of Victimisation in the Peer Group.” Developmental Psychology 33 (6): 1032–1039.
  • Hoffman, D., T. Novak, and M. Peralta. 1999. “Building Consumer Trust Online.” Communications of the ACM 42 (4): 80–85.10.1145/299157.299175
  • Hsieh, M. T., and W. C. Tsao. 2014. “Reducing Perceived Online Shopping Risk to Enhance Loyalty: A Website Quality Perspective.” Journal of Risk Research 17 (2): 241–261.10.1080/13669877.2013.794152
  • Huang, C. Y., C. J. Chou, and P. C. Lin. 2010. “Involvement Theory in Constructing Bloggers’ Intention to Purchase Travel Products.” Tourism Management 31 (4): 513–526.10.1016/j.tourman.2009.06.003
  • Jarvenpaa, S., and N. Tractinsky. 1999. “Consumer Trust in an Internet Store: A Cross-cultural Validation.” Journal of Computer Mediated Communication 5 (2): 1–35.
  • Junglas, I., C. Abraham, and R. T. Watson. 2008. “Task-technology Fit for Mobile Locatable Information Systems.” Decision Support Systems 45: 1046–1057.10.1016/j.dss.2008.02.007
  • Kang, Y. S., and Y. J. Kim. 2006. “Do Visitors’ Interest Level and Perceived Quantity of Web Page Content Matter in Shaping the Attitude toward a Web Site?” Decision Support Systems 42 (2): 1187–1202.10.1016/j.dss.2005.10.004
  • Kim, Y. H., D. J. Kim, and Y. Hwang. 2009. “Exploring Online Transaction Self-efficacy in Trust Building in B2C E-commerce.” Journal of Organizational and End User Computing 21 (1): 37–59.10.4018/JOEUC
  • Klopping, I. M., and E. McKinney. 2004. “Extending the Technology Acceptance Model and the Task-technology Fit Model to Consumer E-commerce.” Information Technology, Learning, and Performance Journal 22 (5): 35–48.
  • Lee, K. S., and S. J. Tan. 2003. “E-retailing versus Physical Retailing.” Journal of Business Research 56 (11): 877–885.10.1016/S0148-2963(01)00274-0
  • Lim, N. 2003. “Consumers’ Perceived Risk: Sources versus Consequences.” Electronic Commerce Research and Applications 2: 216–228.10.1016/S1567-4223(03)00025-5
  • Lohse, G. L., and P. Spiller. 1999. “Internet Retail Store Design: How the User Interface Influences Traffic and Sales.” Journal of Computer-Mediated Communication 5 (2). http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.1999.tb00339.x/full.
  • Lwin, M. O., and J. D. Williams. 2006. “Promises, Promises: How Consumers Respond to Warranties in Internet Retailing.” Journal of Consumer Affairs 40 (2): 236–260.10.1111/joca.2006.40.issue-2
  • Lynch, P. D., R. J. Kent, and S. S. Srinivasan. 2001. “The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries.” Journal of Advertising Research 41 (4): 115–123.
  • Malhotra, N. K., S. S. Kim, and A. Patil. 2006. “Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research.” Management Science 52 (12): 1865–1883.10.1287/mnsc.1060.0597
  • Mitchell, V. W. 1992. “Understanding Consumer’s Behavior: Can Perceived Risk Theory Help?” Management Decision 30 (3): 26–31.
  • Moon, J., D. Chadee, and S. Tikoo. 2008. “Culture, Product Type, and Price Influences on Consumer Purchase Intention to Buy Personalized Products Online.” Journal of Business Research 61 (1): 31–39.10.1016/j.jbusres.2006.05.012
  • Närman, P., D. Höök, N. Honeth, and P. Johnson. 2012. “Using Enterprise Architecture and Technology Adoption Models to Predict Application Usage.” Journal of Systems & Software 85 (8): 1953–1967.
  • Pavlou, P. A. 2003. “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model.” International Journal of Electronic Commerce 7 (3): 104–134.
  • Petersen, J. A., and V. Kumar. 2015. “Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment.” Journal of Marketing Research 52 (2): 268–285.10.1509/jmr.14.0174
  • Podsakoff, P. M., S. B. MacKenzie, and J. Y. Lee. 2003. “Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies.” Journal of Applied Psychology 88 (5): 879–903.10.1037/0021-9010.88.5.879
  • Ranganathan, C., and S. Ganapathy. 2002. “Key Dimensions of Business-to-consumer Web Sites.” Information & Management 39 (6): 457–465.
  • Ratnasingham, P. 1999. “Risks in Low Trust Among Trading Partners in Eletronic Commerce.” Computers & Security 18: 587–592.
  • Raudenbush, S. W., and A. S. Bryk. 2001. Hierarchical Linear Models: Applications and Data Analysis Methods. Newbury Park, CA: Sage.
  • Reynolds, N., A. Diamantopoulos, and B. B. Schlegelmilch. 1993. “Presting in Questionnaire Design: A Review of the Literature and Suggestion for Further Research.” Journal the Market Research Society 35: 171–182.
  • Rodgers, W., S. Negash, and K. Suk. 2005. “The Moderating Effect of On-line Experience on the Antecedents and Consequences of Online Satisfaction.” Psychology & Marketing 22 (4): 313–331.
  • de Ruyter, K., M. Wetzels, and M. Kleijnen. 2001. “Customer Adoption of E‐service: An Experimental Study.” International Journal of Service Industry Management 12 (2): 184–207.10.1108/09564230110387542
  • Salisbury, W. D., R. A. Person, A. W. Person, and D. W. Miller. 2001. “Perceived Security and World Wide Web Purchase Intention.” Industrial Management & Data Systems 101 (4): 165–177.
  • Schoon, P., and R. Cafolla. 2002. “World Wide Web Hypertext Linkage Patterns.” Journal of Educational Multimedia and Hypermedia 11 (2): 117–139.
  • Shareef, M. A., V. Kumar, U. Kumar, and S. C. Misra. 2008. “The Role of E-sellers’ Overall Reputation on Trust Formation, Purchase Intention and Purchase Satisfaction: A Developing Country Perspective.” International Journal of Electronic Marketing and Retailing 2 (2): 105–134.10.1504/IJEMR.2008.019813
  • Sharma, S. K., and F. L. Kitchens. 2004. “Web Services Architecture for M-learning.” Electronic Journal on e-Learning 2 (1): 203–216.
  • Sheng, H., F. Nah, and K. Siau. 2008. “An Experimental Study on Ubiquitous Commerce Adoption: Impact of Personalization and Privacy Concerns.” Journal of the Association for Information Systems 9 (6): 344–376.
  • Spence, M. 1973. “Job Market Signaling.” The Quarterly Journal of Economics 87 (3): 355–374.10.2307/1882010
  • Tse, D. K., K. Lee, I. Vertinsky, and D. A. Wehrung. 1988. “Does Culture Matter? A Cross-cultural Study of Executives’ Choice, Decisiveness, and Risk Adjustment in International Marketing.” Journal of Marketing 52 (4): 81–95.10.2307/1251635
  • Verhagen, T., and W. van Dolen. 2009. “Online Purchase Intentions: A Multi-channel Store Image Perspective.” Information & Management 46 (1): 77–82.
  • Weber, E. U., and C. Hsee. 1998. “Cross-cultural Differences in Risk Perception, but Cross-cultural Similarities in Attitudes towards Perceived Risk.” Management Science 44 (9): 1205–1217.10.1287/mnsc.44.9.1205
  • Yang, Z., and R. T. Peterson. 2004. “Customer Perceived Value, Satisfaction and Loyalty: The Role of Switching Costs.” Psychology & Marketing 21 (10): 799–822.
  • Yoon, S. J. 2002. “The Antecedents and Consequences of Trust in Online-purchase Decisions.” Journal of Interactive Marketing 16 (2): 47–63.10.1002/dir.10008

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.