Advanced search
Publication Cover
Current Issues in Tourism Volume 26, 2023 - Issue 3
Submit an article Journal homepage
735
Views
1
CrossRef citations to date
0
Altmetric
Research Letters

Acquiring an in-depth understanding of assurance as a dimension of the SERVQUAL model in regard to the hotel industry in Thailand

Aswin SangpikulFaculty of Tourism and Hospitality, Dhurakij Pundit University, Bangkok, ThailandCorrespondence[email protected]
Pages 347-352 | Received 19 Jan 2022, Accepted 22 Feb 2022, Published online: 06 Mar 2022

References

  • Cohen, M. Z., Kahn, D. L., & Steeves, D. L. (2000). Hermeneutic phenomenological research: A practical guide for nurse researchers. Sage.
  • Eastaughffe, K. (2018, April 30). Effective assurance of rail project without using the word assurance [Paper presentation]. Conference on Railway Excellence 2018, Sydney, Australia.
  • Grobelna, A., & Marciszewska, B. (2013). Measurement of service quality in the hotel sector: The case of Northern Poland. Journal of Hospitality Marketing & Management, 22(3), 313–332. https://doi.org/10.1080/19368623.2013.753816
  • Japutra, A., & Situmorang, R. (2021). The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia. International Journal of Hospitality Management, 95, 1–12. https://doi.org/10.1016/j.ijhm.2021.102890
  • Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: A perspective article. International Journal of Contemporary Hospitality Management, 32(8), 2563–2573. https://doi.org/10.1108/IJCHM-03-2020-0237
  • Kurtulmusoglu, F. B., & Pakdil, F. (2017). Combined analysis of service expectations and perceptions in lodging industry through quality function development. Total Quality Management, 28(12), 1393–1413. https://doi.org/10.1080/14783363.2016.1147945
  • Llosa, S., Chandon, J., & Orsingher, C. (1998). An empirical study of SERVQAL’s dimensionality. The Service Industries Journal, 18(2), 16–44. https://doi.org/10.1080/02642069800000017
  • Mohsin, A., & Lockyer, T. (2010). Customer perceptions of service quality in luxury hotels in New Delhi. India. International Journal of Contemporary Management, 22(2), 160–173.
  • Ogunjinmi, A. A., & Binuyo, I. Y. (2018). Relationship between destination service quality and tourists’ satisfactions in Ikogosi Warm sprint resort, Nigeria. TOURISM, 66(4), 362–378.
  • Olorunniwo, F., Hsu, M. K., & Udo, G. J. (2003). Operationalizing the service quality construct: The case of the lodging industry. Services Marketing Quarterly, 24(4), 57–76. https://doi.org/10.1300/J396v24n04_04
  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
  • Saghier, N. M. (2015). Managing service quality: Dimensions of service quality: A study in Egypt. International Journal of African and Asian Studies, 9, 56–63.
  • Salem, I. E., Elkhwesky, Z., & Ramkissoon, H. (2022). A content analysis for government’s and hotels’ response to COVID-19 pandemic in Egypt. Tourism and Hospitality Research, 22(1), 42–59. https://doi.org/10.1177/14673584211002614
  • Sangpikul, A. (2021). Understanding resort service quality through customer complaints. Anatolia: International Journal of Hospitality and Tourism Research. Advance online publication. https://doi.org/10.1080/13032917.2021.1925937
  • Thai Hotels Association. (2020). List of hotels for the certification of accommodation standard for tourism purpose. Retrieved November 1, 2021 from http://www.thaihotels.org/attachments/view/?attach_id=23

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.