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International Journal on Media Management Volume 3, 2001 - Issue 4
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Original Articles

The new business significance of branding

Douglas Galbi Senior Economist at the U.S. Federal Communications Commission, U.S.A. E-mail: [email protected]
Pages 192-198 | Published online: 28 May 2009

References

  • Demers , David Pierce . 1994 . ‘Relative Constancy Hypothesis, Structural Pluralism, and National Advertising Expenditures’ . The Journal of Media Economics , 7 ( 4 ) : 31 – 48 .
  • Galbi , Douglas A. 2001a . Communications Policy, Media Development, and Convergence . [online]. Available: http://www.galbithink.org and http://www.ssrn.com [Accessed 22 December 2001]
  • Galbi , Douglas A. 2001b . ‘Some Economics of Personal Activity and Implications for the Digital Economy’ . First Monday [online] , 6 ( 7 ) Available: http://www.firstmonday.dk/issues/issue6_7/galbi/ and http://www.galbithink.org [Accessed 22 Dec. 2001]
  • Galbi , Douglas A. 2001c . ‘E‐Government: Developing State Communications in a Free Media Environment’ . foresight , 3 ( 1 ) Available: working paper version at http://www.galbithink.org [Accessed 22 Dec. 2001]
  • Galbi , Douglas A. 2001d . A New Account of Personalization and Effective Communication . [online]. Available: http://www.galbithirik.org and http://www.ssrn.com [Accessed 22 December 2001]
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  • Hotchkiss , George Burton and Franken , Richard B. 1927 . The Measurement of Advertising Effects , New York : Harper & Brothers Publishers .
  • Koehn , Nancy F. 1999 . ‘Henry Heinz and Brand Creation in the Late Nineteenth Century: Making Markets for Processed Food’ . Business History Review , 73 ( 3 ) : 349 – 393 .
  • Marchand , Roland . 1985 . Advertising the American dream: making way for modernity, 1920–1940 , Berkeley : U. Cal. Press .
  • Odlyzko , Andrew . 2001 . ‘Content is Not King’ . First Monday [online] , 6 ( 2 ) Available: http://www.firstmonday.org/issues/issue6_2/odlyzko/index.html [Accessed 22 Dec. 2001]
  • Picard , Robert G. 2000 . ‘Changing Business Models of Online Content Services’ . The International Journal on Media Management [online] , 2 ( II ) Available: http://www.mediajournal.org/netacademy/publications.nsf/all_pk/1783
  • Strasser , Susan . 1989 . Satisfaction Guaranteed: The Making of the American Mass Market , New York : Pantheon .

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