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Note From The Associate Editor

Invisible on the Frontlines of the Media Revolution

Pages 179-183 | Published online: 31 Oct 2008

References

  • Picard , R. G. 2000 . Changing business models of online content services . The International Journal on Media Management , 2 : 60 – 68 .
  • Rogers , E. 1962 . Diffusion of innovations , New York : Free Press .
  • Rogers , E. 2003 . Diffusion of innovations , 5th , New York : Free Press .
  • Schoder , D. , Sick , S. , Putzke , J. and Kaplan , A. M. 2006 . Mass customization in the newspaper industry: Consumers' attitudes toward individualized media innovations . The International Journal on Media Management , 8 : 9 – 18 .

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