988
Views
11
CrossRef citations to date
0
Altmetric
Invited Essays

The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market

Pages 107-119 | Published online: 05 Jun 2012

REFERENCES

  • Blyn , B. November 2010 . Rapid heartbeat: The creative, inspiring and never-ending ESPN brand health narrative , November , San Diego , CA : Paper presented at Institute for International Research conference “The Marketing Event,” .
  • Brooks , T. and Marsh , E. 1995 . The complete directory of prime time network and cable TV shows , New York : Ballantine .
  • Carey , J. and Elton , M. 2010 . When media are new , Ann Arbor : University of Michigan Press .
  • Coffin , T. 1955 . Television's impact on society . American Psychologist , 10 : 630 – 641 .
  • Farquhar , P. 1990 . Managing brand equity . Journal of Advertising Research, 30 , : 7 – 12 .
  • Gitlin , T. 1985 . Inside prime time , New York : Pantheon .
  • Hilmes , M. 2007 . NBC: America's network , Berkeley : University of California Press .
  • Keller , K. L. 2010 . The new branding imperatives , Cambridge , MA : Marketing Science Institute .
  • Minow , N. May 1961 . Television and the public interest , May , Washington , DC : Address presented at the meeting of the National Association of Broadcasters .
  • Nielsen Media Research . 1999 . The television audience 1988 , New York : The Nielsen Company .
  • Nielsen Media Research . 2000 . 2000 report on television: The first 50 years , New York : The Nielsen Company .
  • Nielsen Media Research . 2010 . Nielsen Television Index , New York : The Nielsen Company .
  • Nielsenwire. (2010, June 15). That was then, this is now. New York: The Nielsen Company. blog.nielsen.com/nielsenwire (http://blog.nielsen.com/nielsenwire)
  • Stipp , H. 2004 . Media-Planung in den USA: Fernsehwerbung und die über 49-Jährigen [Media-planning in the USA: TV advertising and the over 49-year-olds] . Media Perspektiven , 10 : 483 – 488 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.