Social media marketing and gambling: An interview study of gambling operators in Australia

References

• Anderson, H., & Landau, I. (2006). Corporate social responsibility in Australia: A review Corporate Law and Accountability Research Group. Melbourne: Monash University.
   Google Scholar
• Aula, P. (2010). Social media, reputation risk and ambient publicity management. Strategy & Leadership, 38, 43–49. doi:10.1108/10878571011088069.
   Google Scholar
• Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59, 46–53. doi:10.1016/j.jbusres.2005.01.001.
   Web of Science ®Google Scholar
• Behmann, M. (2013). Analysis of the role of social media marketing and communication in the online gambling market. Honours Thesis. University of Malta.
   Google Scholar
• Binde, P. (2014). Gambling advertising: A critical research review. London: Responsible Gambling Trust.
   Google Scholar
• Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77–101. doi:10.1191/1478088706qp063oa.
   Google Scholar
• Burrell, I. (2014, Mar 1). Gambling bill threatened by concerns over surge in pre-watershed adverts seen by children. The Independent. Retrieved from http://www.independent.co.uk/news/media/advertising/gambling-bill-threatened-by-concerns-over-surge-in-prewatershed-adverts-seen-by-children-9162398.html.
   Google Scholar
• Burton, S., Dadich, A., & Soboleva, A. (2013). Competing voices: Marketing and counter-marketing alcohol on twitter. Journal of Nonprofit & Public Sector Marketing, 25, 186–209. doi:10.1080/10495142.2013.787836.
   Google Scholar
• Cloud, D. L. (2007). Corporate social responsibility as oxymoron: Universalization and exploitation at Boeing. In S. K. May, G. Cheney, & J. Roper (Eds.), The debate over corporate social responsibility (pp. 219–231). New York, NY: Oxford University Press.
   Google Scholar
• Corstjens, M., & Umblijs, A. (2013). The power of evil: The damage of negative social media strongly outweigh positive contributions. Journal of Advertising Research, 52, 433–449. doi:10.2501/JAR-52-4-433-449.
   Web of Science ®Google Scholar
• Cox, J. L., Martinez, E. R., & Quinlan, K. B. (2008). Blogs and the corporation: Managing the risk, reaping the benefits. Journal of Business Strategy, 29, 4–12. doi:10.1108/02756660810873164.
   Google Scholar
• Derevensky, J., & Gainsbury, S. (in press). Social casino gaming and adolescents: Should we be concerned? International Journal of Law and Psychiatry.
   PubMedGoogle Scholar
• Fournier, S., & Avery, J. (2011). The uninvited brand. Business Horizons, 54, 193–207. doi:10.1016/j.bushor.2011.01.001.
   Web of Science ®Google Scholar
• Gainsbury, S., Delfabbro, P., King, D. L., & Hing, N. (published online, Feb 3, 2015). An exploratory study of gambling operators' use of social media and the latent messages conveyed. Journal of Gambling Studies. doi:10.1007/s10899-015-9525-2.
   Google Scholar
• Gainsbury, S., Russell, A., Blaszczynski, A., & Hing, N. (published online March 7, 2015). Greater involvement and diversity of Internet gambling as a risk factor for problem gambling. European Journal of Public Health. doi:10.1093/eurpub/ckv006.
   PubMed Web of Science ®Google Scholar
• Gridley, H. (2013). The increasing harm from advertising and promotion of gambling in sport. In Psych, June. Retrieved from https://www.psychology.org.au/publications/inpsych/2013/june/gambling/.
   Google Scholar
• Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37, 152–161. doi:10.1016/j.chb.2014.04.016.
   Web of Science ®Google Scholar
• Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., & Farrell, T. (2010). Failure of self regulation of UK alcohol advertising. BMJ, 340, b5650–b5650. doi:10.1136/bmj.b5650.
   Google Scholar
• Hing, N., Cherney, L., Blaszczynski, A., Gainsbury, S. M., & Lubman, D. I. (2014). Do advertising and promotions for online gambling increase gambling consumption? An exploratory study. International Gambling Studies, 14, 394–409. doi:10.1080/14459795.2014.903989.
   Web of Science ®Google Scholar
• Hing, N., Vitartas, P., Lamont, M., & Fink, E. (2014). Adolescent exposure to gambling promotions during televised sport: An exploratory study of links with gambling intentions. International Gambling Studies, 14, 374–393. doi:10.1080/14459795.2014.902489.
   Web of Science ®Google Scholar
• Huang, C. C., Fang, S. C., Huang, S. M., Chang, S. C., & Fang, S. R. (2014). The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality. Managing Service Quality: An International Journal, 24, 184–204. doi:10.1108/MSQ-04-2013-0072.
   Google Scholar
• Ihlen, O., Bartlett, J. L., & May, S. (2011). Corporate social responsibility and communication. In O. Ihlen, J. L. Bartlett, & S. May (Eds.), The handbook of communication and corporate social responsibility (1st ed., pp. 3–22). Oxford: John Wiley & Sons Inc.
   Google Scholar
• Kim, J. B. (2012). An empirical study on consumer first purchase intention in online shopping: Integrating initial trust and TAM. Electronic Commerce Research, 12, 125–150. doi:10.1007/s10660-012-9089-5.
   Web of Science ®Google Scholar
• Knight, L. (2012). Social media for the gambling sector. Blog post, 4PsMarketing. Retrieved from http://www.4psmarketing.com/blog/social-media-for-the-gambling-sector.
   Google Scholar
• Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28, 1755–1767. doi:10.1016/j.chb.2012.04.016.
   Web of Science ®Google Scholar
• Leyshon, M. (2011). New media, new problem? Alcohol, young people and the Internet. London: Alcohol Concern.
   Google Scholar
• Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357–365. doi:10.1016/j.bushor.2009.03.002.
   Web of Science ®Google Scholar
• McMullan, J. L., & Kervin, M. (2012). Selling Internet gambling: Advertising, new media and the content of poker promotion. International Journal of Mental Health and Addiction, 10, 622–645. doi:10.1007/s11469-011-9336-3.
   Web of Science ®Google Scholar
• Nicholls, J. (2012). Everyday, everywhere: Alcohol marketing and social media—Current trends. Alcohol and Alcoholism, 47, 486–493.
   PubMed Web of Science ®Google Scholar
• Orford, J. (2012). Gambling: Government and industry promotion of a dangerous form of consumption. In C. Walker, K. Johnson, & L. Cunningham (Eds.). Community psychology and the socio-economics of mental distress: International perspectives (pp. 32–48). Palgrave Macmillan: Hampshire.
   Google Scholar
• Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84, 78–92.
   PubMed Web of Science ®Google Scholar
• Powers, T., Advincula, D., Austin, M. S., Graiko, S., & Snyder, J. (2013). Digital and social media in the purchase-decision process: A special report from the advertising research foundation. Journal of Advertising Research, 52, 479–489. doi:10.2501/JAR-52-4-479-489.
   Web of Science ®Google Scholar
• Shang, R., Chen, Y., & Liao, H. (2006). The value of participation in virtual consumer communities on brand loyalty. In Internet research. Emerald Group Publishing Limited.
   Google Scholar
• Shin, J. (2008, March). Morality and Internet behavior: A study of the Internet troll and its relation with morality on the Internet. Society for Information Technology & Teacher Education International Conference, 2008, 2834–2840.
   Google Scholar
• Stansberry, K., & Strauss, J. (2015). Standing out in a neon crowd. PRism, 12(1): 1–6.
   Google Scholar
• Tsai, H., Cheung, C., & Lo, A. (2010). An exploratory study of the relationship between customer-based casino brand equity and firm performance. International Journal of Hospitality Management, 29, 754–757. doi:10.1016/j.ijhm.2009.08.001.
   Web of Science ®Google Scholar
• Victorian Responsible Gambling Foundation. (2013). Gambling and young people: Impacts, challenges and responses. Melbourne: Victorian Responsible Gambling Foundation.
   Google Scholar
• Weber, L. (2007). Marketing to the social web: How digital customer communities build your business. Hoboken, NJ: John Wiley & Sons, Inc.
   Google Scholar