The effect and implications for a stochastic pattern of lotto game play

References

• Anschuetz , N. 1997 . ‘Profiting from the ‘80–20 rule’ of thumb’ . Journal of Advertising Research , 37 (6) : 51 – 56 .
   Web of Science ®Google Scholar
• Baldinger , A. and Rubinson , J. 1997 . ‘The jeopardy in double jeopardy’ . Journal of Advertising Research , 37 (6) : 37 – 50 .
   Web of Science ®Google Scholar
• Barnard , N. and Ehrenberg , A. 1997 . ‘Advertising: Strongly persuasive or nudging?’ . Journal of Advertising Research , 37 (1) : 21 – 32 .
   Web of Science ®Google Scholar
• Bass , F. , Jeuland , A. and Wright , G. 1976 . ‘Equilibrium stochastic choice and market penetration theories: derivation and comparisons’ . Management Science , 22 June : 1051 – 63 .
   Web of Science ®Google Scholar
• Borden , N. 1942 . The Economics of Advertising , Chicago : Irwin .
   Google Scholar
• Clotfelter , C.T. and Cook , P. J. 1989 . Selling Hope: State Lotteries in America , Cambridge, MA : Harvard University Press .
   Google Scholar
• Davidson , D.K. 1996 . Selling Sin: The Marketing of Socially Unacceptable Products , Westpoint : Quorum .
   Google Scholar
• Dyson , P. , Farr , A. and Hollis , N. 1997 . ‘What does the marketing team need, description or prescription? A response to comments of Andrew Ehrenberg’ . Journal of Advertising Research , 37 (1) : 13 – 17 .
   Web of Science ®Google Scholar
• East , R. 1997 . Consumer Behavior , UK : Prentice‐Hall .
   Google Scholar
• Ehrenberg , A. 1959 . ‘The pattern of consumer purchases’ . Applied Statistics , 8 : 26 – 41 .
   Web of Science ®Google Scholar
• Ehrenberg , A. 1972 . Repeat‐Buying: Theory and Applications , London : North‐Holland Publishing .
   Google Scholar
• Ehrenberg , A. , Goodhardt , G. and Barwick , T.P. 1990 . ‘Double jeopardy revisited’ . Journal of Marketing , 54 July : 82 – 91 .
   Web of Science ®Google Scholar
• Ehrenberg , A. , Hammond , K. and Goodhardt , G. 1994 . ‘The after‐effects of price related consumer promotions’ . Journal of Advertising Research , 34 (4) : 11 – 21 .
   Web of Science ®Google Scholar
• Ehrenberg , A. 1997 . ‘In search of holy grails: Two comments’ . Journal of Advertising Research , 37 (1) : 9 – 17 .
   Web of Science ®Google Scholar
• Greenwood , M. and Yule , G. 1920 . ‘An inquiry into the nature of frequency‐distributions representative of multiple happenings with particular reference to the occurrence of multiple attacks of disease or of repeated accidents’ . Journal of the Royal Statistical Society , 83 : 255 – 79 .
   Google Scholar
• Gulley , D. and Scott , F. 1987 . ‘The effect of maturity and competition on state lottery markets’ . Journal of Public Analysis and Management , 6 : 251 – 53 .
   Google Scholar
• Hammond , K. , Ehrenberg , A. and Goodhardt , G. 1996 . ‘Market segmentation for competitive brands’ . European Journal of Marketing , 30 : 12
   Google Scholar
• Heiens , R. 1993 . The influence of newspaper, radio and television publicity on sales of the State of Colorado's lottery product, Lotto , Florida State University . Unpublished doctoral dissertation,
   Google Scholar
• Heiens , R. 1999 . “ ‘The influence of product publicity on product sales: The case of the Colorado lottery’ ” . Tyler : The University of Texas . Unpublished paper,
   Google Scholar
• Hodgson , V. , Mizerski , D. and Mizerski , K. ‘The effect of cigarette advertising through its product life cycle’ . Proceedings of the Australian‐New Zealand Marketing Academy Conference . Gold Coast, Australia.
   Google Scholar
• Karcher , A. J. 1989 . Lotteries , New Brunswick : Transaction Publishers .
   Google Scholar
• Mason , P. M. , Steagall , J. W. and Fabritius , M. 1997 . ‘The elasticity of demand for lotto tickets and the corresponding welfare effects’ . Public Finance Review , 25 (5) September : 474 – 90 .
   Google Scholar
• Miyazuki , A. D. , Hansen , A. and Sprott , D. E. 1998 . ‘A longitudinal analysis of income‐based regressivity of state sponsored lotteries’ . Journal of Public Policy and Marketing , Fall : 161 – 72 .
   Google Scholar
• Mizerski , R. , Mizerski , K. , Williams , J. and Forrest , E. ‘Lottery advertising and ethnic group play of lottery games’ . Proceedings of the ACR‐Asia Pacific Conference . Hong‐Kong.
   Google Scholar
• Mizerski , R. , Mizerski , K. and Miller , R. ‘Stochastic models of repeat behaviour’ . Proceedings of the Australian‐New Zealand Marketing Academy Conference . Gold Coast, Australia.
   Google Scholar
• Mizerski , R. and Jolley , B. 2001 . Playing the ‘crack cocaine’ of gambling: Habits in EGM play, working paper , Perth : University of Western Australia, Department of Information Management and Marketing .
   Google Scholar
• Morrison , D. and Schmittlein , D. 1988 . ‘Generalizing the NBD model for customer purchases: What are the implications and is it worth the effort?’ . Journal of Business and Economic Statistics , 6 (12) : 145 – 59 .
   Google Scholar
• Ouellette , J. and Wood , W. 1998 . ‘Habit and intention in everyday life: The multiple processes by which past behaviour predicts future behaviour’ . Psychological Bulletin , 124 (1) : 54 – 74 .
   Web of Science ®Google Scholar
• Productivity Commission . July 1999 . Australia's Gambling Industries: Draft Report July , Canberra, , Australia
   Google Scholar
• Rossiter , J. and Percy , L. 1997 . Advertising Communications and Promotion Management , (2nd ed.) , Boston : McGraw‐Hill .
   Google Scholar
• Selinger , I.C. 1993 . ‘The big lottery gamble’ . Advertising Age , May 10
   Google Scholar
• Sharpe , A. and Riebe , E. ‘Examining the accuracy of probability scales in social issues research’ . Proceedings of the Australian‐New Zealand Marketing Academy Conference . Gold Coast, Australia.
   Google Scholar
• Steiner , R. 1998 . “ ‘Margin and price effects of manufactuerer's brand advertising’ ” . In How advertising works: The role of research , Edited by: Jones , J. 308 – 24 . CA : Sage Publications .
   Google Scholar
• Tsal , Y. 1985 . ‘On the relationship between cognitive and affective purchases: A critique of Zajonc and Markus’ . Journal of Consumer Research , 12 December : 357 – 62 .
   Google Scholar
• Uncles , M. , Ehrenberg , A. and Hammond , K. 1995 . ‘Patterns of buyer behaviour: Models and extensions’ . Marketing Science , 14 (3) : 71 – 78 .
   Google Scholar
• Wagner , U. and Taudes , A. 1986 . ‘A multivariate model of brand choice and purchase incidence’ . Marketing Science , 5 : 219 – 44 .
   Google Scholar
• Wu , R. 1979 . ‘A cross‐section study on the demand for state lottery tickets’ . American Scientist , 23 : 6 – 12 .
   Google Scholar
• Zajonc , R.B. 1980 . ‘Feeling and thinking: Preferences need no inferences’ . American Psychologist , 35 February : 151 – 75 .
   Web of Science ®Google Scholar
• Zajonc , R.B. and Markus , H. 1982 . ‘Affect and cognitive factors in preferences’ . Journal of Consumer Research , 9 September : 123 – 31 .
   Web of Science ®Google Scholar
• Zajonc , R.B. and Markus , H. 1985 . ‘Must all affect be mediated by cognition?’ . Journal of Consumer Research , 12 December : 363 – 64 .
   Google Scholar