Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption

References

• Ajzen, I. 1989. Attitude Structure and Behavior in: Attitude Structure and Function. Hillsdale, NJ: Erlbaum.
   Google Scholar
• Ajzen, I. 1991. “The Theory of Planned Behaviour.” Organizational Behaviour and the Human Decision Process 50: 179–211.
   Web of Science ®Google Scholar
• Ajzen, I. 2002. “Perceived Behavioural Control, Self-Efficacy, Locus of Control and the Theory of Planned Behaviour.” Journal of Applied Social Psychology 32 (4): 665–683.
   Web of Science ®Google Scholar
• Ajzen, I., and M. Fishbein. 1980. Understanding Attitudes and Predicting Social Behavior. Englewoods-Cliffs, NJ: Prentice Hall.
   Google Scholar
• Alderson, H., G. Cranston, and G. Hammond. 2012. “Carbon and Environmental Footprinting of low Carbon UK Electricity Futures to 2050.” Energy 48 (1): 96–107.
   Web of Science ®Google Scholar
• Arcury, T., P. Johnson, and S. Scollay. 2010. “Ecological Worldview and Environmental Knowledge: The “New Environmental Paradigm”.” The Journal of Environmental Education 17 (4): 35–40.
   Google Scholar
• Arminda, P., J. J. Ferreira, M. Raposo, R. Rodrigues, and D. Anabela. 2011. “Entrepreneurial Intention Among Secondary Students.” Journal of Entrepreneurship and Small Business 13: 92–106.
   Google Scholar
• Bhate, S. 2001. “One World, One Environment, One Vision: are we Close to Achieving This? An Exploratory Study of Consumer Environmental Behavior Across Three Countries.” Journal of Consumer Behavior 2 (2): 169–184.
   Google Scholar
• Bird, L., and E. Brown. 2005. “Trend in Green Utility Pricing Programs,” Technical Report NREL ITP-620-38800. Golden, CO: National Renewable Energy Laboratory.
   Google Scholar
• Bohner, G., and N. Dickel. 2011. “Attitudes and Attitude Change.” Annual Review of Psychology 62: 391–417.
   PubMed Web of Science ®Google Scholar
• BP (British Petroleum). 2015. BP Statistical Review of World Energy. London, UK: British Petroleum Company.
   Google Scholar
• Carver, C. 2001. “Affect and the Functional Bases of Behavior: On the Dimensional Structure of Affective Experience.” Personality and Social Psychology Review 5 (4): 345–356.
   Web of Science ®Google Scholar
• Cavazos, C. 2013. “‘Entering Into Strategic Alliances: An Empirical Test of the Direct and Interaction Effects of Managers Attitudes, Subjective Norms and Perceived Behavioral Control.” Journal of Strategic Marketing 21 (1): 3–24.
   Google Scholar
• Chamorro, A., S. Rubio, and F. Miranda. 2009. “Characteristics of Research on Green Marketing.” Business Strategy Environment 18 (1): 223–239.
   Google Scholar
• Ciarreta, A., M. P. Espinosa, and C. Pizarro-Irizar. 2014. “Is Green Energy Expensive? Empirical Evidence from the Spanish Electricity Market.” Energy Policy 69: 205–215.
   Google Scholar
• Clark, R., and R. Goldsmith. 2005. “Market Mavens: Psychological Influences.” Psychology and Marketing 22: 289–312.
   Web of Science ®Google Scholar
• Claudy, M., C. Michelsen, and A. O’Driscoll. 2010. “The Diffusion of Microgeneration Technologies-Assessing the Influence of Perceived Product Characteristics on Home Owner’s Willingness to Pay’.” Energy Policy 39: 1459–1469.
   Web of Science ®Google Scholar
• Clean Energy Regulator. 2015. “2013–2014 NGER Data Publication Released.” Accessed July 13, 2015. http://www.cleanenergyregulator.gov.au/NGER/Pages/default.aspx.
   Google Scholar
• Diamantopoulos, A., B. Schegemilch, R. Sinkovics, and G. Bohlen. 2003. “Can Socio-Demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and Empirical Investigation.” Journal of Business Research 56 (6): 465–480.
   Web of Science ®Google Scholar
• Diaz-Rainey, I., and D. Tzavara. 2012. “Financing the Decarbonized Energy System Through Green Electricity Tariffs: A Diffusion Model of an Induced Consumer Environmental Market.” Technological Forecasting and Social Change 79: 1693–1704.
   Web of Science ®Google Scholar
• Dickerson, M., and J. W. Gentry. 1983. “Characteristics of Adopters and Non-Adopters of Home Computers.” Journal of Consumer Research 10 (2): 225–235.
   Google Scholar
• D’Souza, C., and M. Taghian. 2005. “Green Advertising Effects on Attitude and Choice of Advertising Themes.” Asia Pacific Journal of Marketing and Logistics 17 (3): 51–66.
   Google Scholar
• EC. 2015. “Renewable Energy Progress Report.” Report from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, SWD.
   Google Scholar
• Ek, K., and P. Soderholm. 2008. “Norms and Economic Motivation in the Swedish Green Electricity Market.” Ecological Economics 68: 169–182.
   Web of Science ®Google Scholar
• Fan, S., and R. J. Hyndman. 2011. “The Price Elasticity of Electricity Demand in South Australia.” Energy Policy 39: 3709–3719.
   Web of Science ®Google Scholar
• Felder, F. 2011. “Examining Electricity Price Suppression Due to Renewable Resources and Other Grid Investments.” The Electricity Journal 24 (4): 34–46.
   Google Scholar
• Forlani, D., and O. Walker Jr. 2003. “Valenced Attributions and Risk in New-Product Decisions: How why Indicates What's Next.” Psychology and Marketing 20: 395–432.
   Web of Science ®Google Scholar
• Freeman, R., and J. McVea. 2001. “A Stakeholder Approach to Strategic Management.” In Handbook of Strategic Management, edited by M. A. Hitt, R. E. Freeman, and J. S. Harrison, 189–207. Oxford: Blackwell.
   Google Scholar
• Gardinar, B. 2013. “Energy Crunch for Britain’s Poor.” New York Times, November.
   Google Scholar
• Gardner, J., S. Carr-Cornish, and P. Ashworth. 2008. “Exploring the Acceptance of a Domestic Energy Market in Australia.” Australasian Journal of Environmental Management 15 (2): 93–103.
   Web of Science ®Google Scholar
• Grimmer, M., and T. Bingham. 2013. “Company Environmental Performance and Consumer Purchase Intentions.” Journal of Business Research 66: 1945–1953.
   Web of Science ®Google Scholar
• Grunert, S., and H. Juhl. 1995. “Values, Environmental Attitudes and Buying of Organic Foods.” Journal of Economic Psychology 16: 39–62.
   Web of Science ®Google Scholar
• Ha, H.-Y., and S. Janda. 2012. “Predicting Consumer Intentions to Purchase Energy-Efficient Products.” Journal of Consumer Marketing 29 (7): 461–469.
   Google Scholar
• Hamazaoui, L., and M. Zahaf. 2009. “Exploring the Decision-Making of Canadian Organic Food Consumers: Motivation and Trust Issues.” Qualitative Market Research: An International Journal 12 (4): 443–459.
   Google Scholar
• Han, H., L. Hsu, and C. Sheu. 2010. “Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmentally Friendly Activities.” Tourism Management 31 (3): 140–150.
   Web of Science ®Google Scholar
• Hanimann, R., J. Vinterback, and C. Mark-Herbert. 2015. “Consumer Behavior in Renewable Electricity: Can Branding in Accordance with Identity Signaling Increase Demand for Renewable Electricity and Strengthen Supplier Brands?” Energy Policy 78: 11–21.
   Web of Science ®Google Scholar
• Hansla, A., A. Gamble, A. Juliusson, and T. Gärling. 2008. “The Relationship Between Awareness of Consequences, Environmental Concern, and Value Orientations.” Journal of Environmental Psychology 28 (1): 1–9.
   Web of Science ®Google Scholar
• Hartmann, P., and V. Apaolaza-Ibáñez. 2012. “Consumer Attitude and Purchase Intention Towards Green Energy Brands: The Roles of Psychological Benefits and Environmental Concern.” Journal of Business Research 65: 1254–1263.
   Web of Science ®Google Scholar
• Hill, H., and F. Lynchehaun. 2002. “Organic Milk: Attitudes and Consumption Patterns.” British Food Journal 104 (7): 526–542.
   Google Scholar
• Kaenzig, J., S. L. Heinzle, and R. Wustenhagen. 2013. “Whatever the Consumer Wants, the Customer Gets? Exploring the Gap Between Consumer Preferences and Default Electricity Products in Germany.” Energy Policy 53: 311–322.
   Web of Science ®Google Scholar
• Kapferer, J., and G. Laurent. 1985. “Consumers' Involvement Profile: New Empirical Results.” Advances in Consumer Research 12: 290–295.
   Google Scholar
• Karijn, B., I. Vermier, F. Bergeaud-Blackler, and W. Verbeke. 2007. “Determinants of Halal Meat Consumption in France.” British Food Journal 109 (5): 367–386.
   Google Scholar
• Keep on Track. 2015. “EU Tracking Roadmap 2015.” Keeping track of renewable energy targets towards 2020, European forum for renewable sources, Belgium.
   Google Scholar
• Keesling, G., and S. A. Kaynama. 2003. “An Investigation of the Ecologically Conscious Consumer‘s Efforts to Control Water Contamination: Lawn Care and the Use of Nitrogen Fertilizers and Pesticides.” Journal of Marketing Practice and Theory 11: 52–61.
   Google Scholar
• Khare, A., S. Mukherjee, and T. Goyal. 2013. “Social Influence and Green Marketing: An Exploratory Study on Indian Consumers.” Journal of Customer Behavior 12 (4): 361–381.
   Google Scholar
• Kim, E., H. Sunny, S. Yang, and G. Jeong. 2013. “‘The Role of Attitudes, Subjective Norm and Perceived Behavioral Control in the Formation of Consumers’ Behavioral Intentions to Read Menu Labels in the Restaurant Industry’.” International Journal of Hospitality Management 35: 203–213.
   Web of Science ®Google Scholar
• Kollmuss, A., and J. Agyeman. 2002. “Mind the Gap: Why do People Act Environmentally and What are the Barriers to Pro-Environmentally Behavior.” Environmental Education Research 8 (3): 239–260.
   Google Scholar
• Kuhn, M., Y. V. Zajontz, and V. Kollman. 2012. “Sustainability Marketing Strategies in Advertising Campaigns-Boon or Bane?” Journal of Strategic Innovation and Sustainability 8 (2): 62–65.
   Google Scholar
• Kuwahata, R., and M. C. Rodríguez. 2011. “Market Stimulation of Renewable-Based Power Generation in Australia.” Renewable and Sustainable Energy Reviews 15: 534–543.
   Web of Science ®Google Scholar
• Lee, K. 2008. “Opportunities for Green Marketing: Young Consumers.” Marketing Intelligence and Planning 26 (6): 573–586.
   Google Scholar
• Leonidou, C., C. Leonidou, and O. Kvasova. 2010. “Antecedents and Outcomes of Consumer Environmentally Friendly Attitudes and Behaviour.” Journal of Marketing Management 26: 1319–1344.
   Google Scholar
• Lesser, J., and X. Sue. 2008. “Design of an Economically Sufficient Feed-in Tariff Structure for Renewable Energy Development.” Energy Policy 36: 981–990.
   Web of Science ®Google Scholar
• Magnusson, M., U. Hursti, L. Aberg, and P. Sjoden. 2001. “Attitudes Towards Organic Foods Among Swedish Consumers.” British Food Journal 103 (3): 209–227.
   Google Scholar
• McDonald, S., C. Oates, P. Alevizou, C. Young, and K. Hwang. 2012. “Individual Strategies for Sustainable Consumption.” Journal of Marketing Management 28: 445–468.
   Google Scholar
• McEachern, M., M. Schroder, J. Willock, J. Whitelock, and R. Mason. 2007. “Exploring Ethical Brand Extensions and Consumer Buying Behaviour: the RSPCA and the ‘Freedom Food’ Brand.” Journal of Product & Brand Management 16 (3): 168–177.
   Google Scholar
• Mewton, R., and O. Cacho. 2011. “Green Power Voluntary Purchases: Price Elasticity and Policy Analysis.” Energy Policy 39: 377–385.
   Web of Science ®Google Scholar
• Moreau, C., D. Lehmann, and A. Markman. 2001. “Entrenched Knowledge Structures and Consumer Response to New Products.” Journal of Marketing Research 38 (1): 14–29.
   Web of Science ®Google Scholar
• NSWGG. 2011. “Electricity Supply Act 1995. Notice of Cessation of Payments Under the Solar Bonus Scheme.” Government Gazette of the State of New South Wales (NSWGG).
   Google Scholar
• Office of the Chief Economist. 2015. “Energy in Australia.” Accessed February 15, 2017. https://industry.gov.au/Office-of-the-Chief-Economist/Publications/Documents/energy-in-aust/Energy-in-Australia-2015.pdf.
   Google Scholar
• Oliver, R., and W. Bearden. 1985. “Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt.” Journal of Consumer Research 12 (3): 324–340.
   Web of Science ®Google Scholar
• Origin Energy. 2016. “NEM: The National Electricity Market.” Accessed February 15, 2017. https://www.originenergy.com.au/blog/about-energy/nem-the-national-electricity-market.html.
   Google Scholar
• Paladino, A. 2005. “Understanding the Green Consumer: An Empirical Analysis.” Journal of Customer Behavior 4: 69–102.
   Google Scholar
• Paladino, A., and A. Pandit. 2012. “Competing on Service and Branding in the Renewable Energy Sector.” Energy Policy 45: 378–388.
   Web of Science ®Google Scholar
• Peattie, K. 2001. “Golden Goose or Wild Goose? The Hunt for the Green Consumer.” Business Strategy and the Environment 10: 187–199.
   Google Scholar
• Petty, R., and J. Cacioppo. 1990. “Involvement and Persuasion: Tradition Versus Integration.” Psychological Bulletin 107 (3): 367–374.
   Web of Science ®Google Scholar
• Pickett-Baker, J., and R. Ozaki. 2008. “Pro-environmental Products: Marketing Influence on Consumer Purchase Decision.” Journal of Consumer Marketing 25 (5): 281–293.
   Google Scholar
• Podsakoff, P., S. MacKenzie, L. Jeong-Yeon, and N. Podsakoff. 2003. “Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies.” Journal of Applied Psychology 88 (5): 879–903.
   PubMed Web of Science ®Google Scholar
• Pollitt, M., and K. Anaya. 2016. “Can Current Electricity Markets Cope with High Shares of Renewables? A Comparison of Approaches in Germany, the UK and the State of New York.” The Energy Journal 37: 69–88.
   Web of Science ®Google Scholar
• Polonsky, M. 2011. “Transformative Green Marketing: Impediments and Opportunities.” Journal of Business Research 64: 1311–1319.
   Web of Science ®Google Scholar
• Robinson, P., K. Genskow, B. Shaw, and R. Shepard. 2012. “Barriers and Opportunities for Integrating Social Science Into Natural Resource Management: Lessons From National Estuarine Research Reserves.” Environmental Management 50: 998–1011.
   PubMed Web of Science ®Google Scholar
• Roe, B., M. Teislb, A. Levyc, and M. Russell. 2001. “‘US Consumers’ Willingness to Pay for Green Electricity’.” Energy Policy 29: 917–925.
   Web of Science ®Google Scholar
• Rotter, J. 1966. “Generalized Expectancies for Internal Versus External Control of Reinforcement.” Psychological Monographs 80 (1): 1–28.
   Google Scholar
• Rundle-Thiele, S., A. Paladino, and S. Apostle. 2008. “Lessons Learned from Renewable Electricity Marketing Attempts: A Case Study.” Business Horizons 51 (3): 181–190.
   Web of Science ®Google Scholar
• Sathiendrakumar, R. 2003. “Greenhouse Emission Reduction and Sustainable Development.” International Journal of Social Economics 30: 1233–1248.
   Google Scholar
• Schwepker, C. H., and B. T. Cornwell. 1991. “An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products.” Journal of Public Policy & Marketing 10 (2): 77–101.
   Google Scholar
• Sharma, A., and G. Iyer. 2010. “Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains.” Industrial Marketing Management 39 (2): 330–341.
   Web of Science ®Google Scholar
• Sjim, J. P. 2002. “ The Performance of Feed-in Tariffs to Promote Renewable Electricity in European Countries.” The Energy center of the Netherlands. Accessed February 15, 2017. http://www.ecn.nl/docs/library/report/2002/c02083.pdf?origin=publication_deta.
   Google Scholar
• Smith, S., and A. Paladino. 2010. “Eating Clean and Green? Investigating Consumer Motivations Towards Purchase of Organic Food.” Australasian Marketing Journal (AMJ) 18: 93–104.
   Google Scholar
• Sovacool, B. 2010. “A Comparative Analysis if Renewable Electricity Support Mechanisms for Southeast Asia.” Energy 35 (4): 1779–1793.
   Web of Science ®Google Scholar
• Stanton, P., S. Cummings, J. Molesworth, and T. Sewell. 2001. “Marketing Strategies of Australian Electricity Distributors in an Opening Market.” Journal of Business and Industrial Marketing 16: 81–93.
   Google Scholar
• Sun, X., B. Zhang, X. Tang, B. C. McLellan, and M. Hook. 2016. “Sustainable Energy Transitions in China: Renewable Options and Impacts on the Electricity System’.” Energies 9: 980.
   Web of Science ®Google Scholar
• Tarkiainen, A., and S. Sundqvist. 2005. “Subjective Norms, Attitudes and Intentions of Finnish Consumers in Buying Organic Food.” British Food Journal 107 (11): 808–822.
   Web of Science ®Google Scholar
• Thorpil, G., and A. Pouris. 2015. “Aggregation and Internationalisation for Electricity Externalities in South Africa.” Energy 82: 501–511.
   Web of Science ®Google Scholar
• Uran, V., and S. Krajcar. 2013. “A Methodology for Analysis of the Renewable Electricity Feed-in Tariff Markets.” International Journal of Electrical Power & Energy Systems 53 (1): 1–9.
   Google Scholar
• Venkatesh, V. 2000. “Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion Into the Technology Acceptance Model.” Information Systems Research 11 (4): 342–365.
   Web of Science ®Google Scholar
• Verhallen, T .M. M., and W. F. van Raaij. 1981. “Household Behaviour and the use of Natural gas for Home Heating.” Journal of Consumer Research 8: 253–257.
   Web of Science ®Google Scholar
• VGG. 2012. “Electricity Industry Act 2000 Amendment to Sections 40FF and 40G.” Victoria Government Gazette (VGG), N. S 461.
   Google Scholar
• Vithayasrichareon, P., J. Riesz, and I. Macgill. 2015. “Using Renewables to Hedge Against Future Electricity Industry Uncertainties-An Australian Case Study’.” Energy Policy 76: 43–56.
   Web of Science ®Google Scholar
• Walsh, G., E. Shiu, and L. M. Hassan. 2012. “Investigating the Drivers of Consumer Intention to Buy Manufacturer Brands.” Journal of Product and Brand Management 21 (5): 328–340.
   Google Scholar
• Wang, X., and L. Du. 2016. “‘Study in Carbon Capture and Store (CCS) Investment Decision-Making Based on Real Options for China’s Coal-Fired Plants’.” Journal of Clean Production 112: 4123–4131.
   Web of Science ®Google Scholar
• Weiner, B. 1974. Achievement Motivation and Attribution Theory. Morristown, NJ: General Learning Press.
   Google Scholar
• Weiner, B. 1985. “An Attributional Theory of Achievement Motivation and Emotion.” Psychological Review 92: 548–573.
   PubMed Web of Science ®Google Scholar
• Wiser, R. 2003. Using Contingent Valuation to Explore Willingness to Pay for Renewable Energy: A Comparison of Collective and Voluntary Payment Vehicles. Report prepared for LBNL-53239. Berkeley, CA: Lawrence Berkeley National Laboratory.
   Google Scholar
• Wiser, R., K. Porter, and R. Grace. 2004. Evaluating Experience with Renewables Portfolio Standards in the United States. Report prepared for Lawrence Berkeley National Laboratory. Berkeley, CA. LBNL-54439.
   Google Scholar
• Wustenhagen, R., and J. Boehnke. 2006. “Business Models for Sustainable Energy: Changes to Sustainable Consumption.” Copenhagen: Workshop of the Sustainable Consumption Research Exchange (SCORE!) Network, pp. 253–258.
   Google Scholar
• Yang, Y., and A. Paladino. 2015. “The Case of Wine: Understanding Chinese Gift-Giving Behavior.” Marketing Letters 26: 335–361.
   Web of Science ®Google Scholar
• Yunhui, C. 2008. “Some Measures and Enlightenment of Green Power Promotion in Some Developed Countries.” Power Demand Side Management 10: 68–71.
   Google Scholar
• Zhang, S., P. Andrews-Speed, X. Zhao, and Y. He. 2013. “Interactions Between Renewable Energy Policy and Renewable Energy Industrial Policy: A Critical Analysis of China’s Policy Approach to Renewable Energies’.” Energy Policy 62: 342–353.
   Web of Science ®Google Scholar