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Business models

The business of modelling: some anecdotes on modelling in business and story-telling

Pages 133-138 | Published online: 01 Nov 2012

References

  • Batson , J and Eyles , J . 1994 . Spreadsheet Modelling Best Practice, , 2nd edition London : Institute of Chartered Accountants of England and Wales .
  • Beck , P . 1983 . “Forecasts: opiates for decision makers”, paper presented at the Third International Symposium on Forecasting, Philadelphia.
  • Casti , J . 1991 . Searching for Certainty: What Scientists Can Know About The Future London : Abacus .
  • Mintzberg , H . 1994 . The Rise and Fall of Strategic Planning Hemel Hempstead : Prentice-Hall International .

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