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Journal of Management, Spirituality & Religion Volume 16, 2019 - Issue 1: The Marketing and Consumption of Spirituality and Religion
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Introduction

The marketing and consumption of spirituality and religion

Diego RinalloDepartment of Marketing, Kedge Business School, Marseille, FranceCorrespondence[email protected]
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Mathieu Alemany OliverSocial & Innovation Marketing Laboratory, Toulouse Business School, Toulouse, FranceView further author information
Pages 1-5 | Published online: 25 Dec 2018

References

  • Andreini, D., D. Rinallo, G. Pedeliento, and M. Bergamaschi. 2017. “Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed after a Roman Catholic Pope.” Journal of Business Ethics 141 (3): 529–550. doi:10.1007/s10551-015-2709-y.
  • Atkin, D. 2004. The Culting of Brands: When Customers Become True Believers. New York: Portfolio.
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  • Einstein, M. 2008. Brands of Faith: Marketing Religion in a Commercial Age. New York: Routledge.
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  • Moore, R. L. 1995. Selling God: American Religion in the Marketplace of Culture. Oxford, UK: Oxford University Press.
  • Muñiz, A. M., and H. J. Schau. 2005. “Religiosity in the Abandoned Apple Newton Brand Community.” Journal of Consumer Research 31 (March): 737–747. doi:10.1086/426607.
  • Ragas, M. W., and B. J. Bueno. 2002. The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (And Yours Can, Too). New York: Crown Business.
  • Rinallo, D., S. Borghini, G. Bamossy, and R. V. Kozinets. 2012. “When Sacred Objects Go B®a(n)d: Fashion Rosaries and the Contemporary Linkage of Religion and Commerciality.” In Consumption and Spirituality, edited by D. Rinallo, L. Scott, and P. Maclaran, 29–40. New York: Routledge.
  • Rinallo, D., P. Maclaran, and L. Stevens. 2016. “A Mixed Blessing: Market-Mediated Religious Authority in Neopaganism.” Journal of Macromarketing 36 (1): 425–442. doi:10.1177/0276146716655780.
  • Rinallo, D., L. Scott, and P. Maclaran, eds. 2013. Spirituality and Consumption. New York: Routledge.

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