The sponsor-global event relationship: a business-to-business tourism marketing relationship?

References

• Amis , J. and Cornwell , B. 2005 . Global Sport Sponsorship , Berg : Oxford .
   Google Scholar
• Baloglu , S. and McClearly , K. 1999 . A model of destination image formation . Annals of Tourism Research , 26 ( 4 ) : 868 – 897 .
   Web of Science ®Google Scholar
• Bejou , D. , Wray , B. and Ingram , T. N. 1996 . Determinants of relationship quality: An artificial neural networks analysis . Journal of Business Research , 36 : 137 – 143 .
   Web of Science ®Google Scholar
• Bonoma , T. V. 1985 . Case research in marketing: Opportunities, problems, and a process . Journal of Marketing Research , 22 ( 2 ) : 199 – 208 .
   Web of Science ®Google Scholar
• Brown , G. 2000 . Emerging issues in Olympic sponsorship: Implications for host cities . Sport Management Review , 3 ( 1 ) : 71 – 92 .
   Google Scholar
• Brown , G. 2007 . Sponsor hospitality at the Olympic games: An analysis of the implications for tourism . International Journal of Travel Research , 9 ( 5 ) : 315 – 327 .
   Google Scholar
• Canadian Sponsorship Landscape Study (2011) Canadian Sponsorship Landscape Study, 5th Annual. Available at www.sponsorshiplandscape.ca (4 April 2011).
   Google Scholar
• Cornwell , T. B. and Maignan , I. 1998 . An international review of sponsorship research . Journal of Advertising , 27 ( 1 ) : 1 – 21 .
   Web of Science ®Google Scholar
• Cornwell , T. B. , Weeks , C. S. and Roy , D. 2005 . Sponsorship-linked marketing: Opening the black box . Journal of Advertising , 34 ( 2 ) : 21 – 42 .
   Web of Science ®Google Scholar
• Daellenbach , K. , Davies , J. and Ashill , N. J. 2006 . Understanding sponsorship and sponsorship relationships – multiple frames and multiple perspectives . International Journal of Nonprofit and Voluntary Sector Marketing , 11 ( 1 ) : 73 – 87 .
   Google Scholar
• Dolles , H. and Soderman , S. 2008 . Mega-sporting events in Asia – impacts on society, business and management: An introduction . Asian Business and Management , 7 ( 2 ) : 147 – 162 .
   Web of Science ®Google Scholar
• Donnellan , E. 1995 . Changing perspectives on research methodology in marketing . Irish Marketing Review , 8 ( 1 ) : 81 – 90 .
   Google Scholar
• Dorsch , M. J. , Swanson , S. R. and Kelley , S. W. 1998 . The role of relationship quality in the stratification of vendors as perceived by customers . Journal of the Academy of Marketing Science , 26 ( 2 ) : 128 – 42 .
   Web of Science ®Google Scholar
• Doua , W. and Chou , D. C. 2002 . A structural analysis of business-to-business digital markets . Industrial Marketing Management , 31 ( 2 ) : 165 – 176 .
   Google Scholar
• Eisenhardt , K. M. and Graebner , M. E. 2007 . Theorty building from cases: Opportunities and challenges . Academy of Management Journal , 50 ( 1 ) : 25 – 32 .
   Web of Science ®Google Scholar
• Farrelly , F. , Greyser , S. and Quester , P. 2005 . Defending the co-branding benefits of sponsorship B2B partnerships: The case of Ambush marketing . Journal of Advertising Research , 45 ( 3 ) : 339 – 348 .
   Web of Science ®Google Scholar
• Farrelly , F. J. and Quester , P. G. 2005 . Examining important relationship quality constructs of the focal sponsorship exchange . Industrial Marketing Management , 34 ( 3 ) : 211 – 219 .
   Web of Science ®Google Scholar
• Florek , B. , Breitbarth , T. and Conejo , F. 2008 . Mega event = mega impact? Travelling fans’ experience and perceptions of the 2006 FIFA World Cup host nation . Journal of Sport & Tourism , 13 ( 3 ) : 199 – 219 .
   Google Scholar
• Gibson , H. J. , Qi , C. X. and Zhang , J. J. 2008 . Destination image and intent to visit China and the 2008 Olympic Games . Journal of Sport Management , 22 ( 4 ) : 427 – 450 .
   Web of Science ®Google Scholar
• Govers , R. , Go , F. and Kumar , K. 2007 . Promoting tourism destination image . Journal of Travel Research , 46 ( 1 ) : 15 – 23 .
   Google Scholar
• Gronroos , C. 1984 . A service quality model and its marketing implications . European Journal of Marketing , 18 ( 4 ) : 36
   Web of Science ®Google Scholar
• Gummesson , E. 2008 . Total Relationship Marketing , 3 , Oxford : Elsevier .
   Google Scholar
• Gwinner , K. P. and Eaton , J. 1999 . Building brand image through event sponsorship: The role of image transfer . Journal of Advertising , 28 ( 4 ) : 47 – 57 .
   Web of Science ®Google Scholar
• Hennig-Thurau , T. and Klee , A. 1997 . The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development . Psychology and Marketing , 14 ( 8 ) : 737 – 64 .
   Web of Science ®Google Scholar
• Horne , J. D. and Manzenreiter , W. 2004 . Accounting for mega-events: Forecast and actual impacts of the 2002 Football World Cup Finals on the host countries Japan/Korea . International Review for the Sociology of Sport , 39 ( 2 ) : 187 – 203 .
   Google Scholar
• Hughes , H. L. and Allen , D. 2008 . Visitor and non-visitor images of central and eastern Europe: A qualitative analysis . International Journal of Travel Research , 10 ( 1 ) : 27 – 40 .
   Google Scholar
• Hunt , S. D. 1990 . Truth in marketing theory and research . Journal of Marketing , 54 ( 3 ) : 1 – 15 .
   Web of Science ®Google Scholar
• IEG (2009) Sponsorship Spending Report. Available at www.sponsorship.com (11 February 2009).
   Google Scholar
• IOC (2010) TOP sponsors. Available at www.olympic.org (4 December 2010).
   Google Scholar
• Jaffe , E. and Nebenzahl , I. 1993 . “ Global promotion of country image: Do the Olympic count? ” . In Product-Country Images: Impact and Role in International Marketing , Edited by: Papadopoulos , N. and Heslop , L. 433 – 452 . Binghamton, NY : International Business Press .
   Google Scholar
• Johnston , W. P. , Leach , M. J. and Liu , A. H. 1999 . Theory testing using case studies in business-to-business research . Industrial Marketing Management , 28 ( 3 ) : 201 – 213 .
   Web of Science ®Google Scholar
• Lee , C. and Taylor , T. 2005 . Critical reflections on the economic impact assessment of a mega-event: The case of 2002 FIFA World Cup . Tourism Management , 26 ( 4 ) : 595 – 603 .
   Web of Science ®Google Scholar
• Li , X. , Pan , B. , Zhang , L. and Smith , W. W. 2009 . The effect of online information search on image development . Journal of Travel Research , 48 ( 1 ) : 45 – 57 .
   Web of Science ®Google Scholar
• Lichtenthal , D. J. and Mummalaneni , V. 2009 . Relative presence of business-to-business research in the marketing literature: Review and future directions . Journal of Business to Business Marketing , 16 ( 1/2 ) : 40 – 54 .
   Google Scholar
• Nadeau , J. , Heslop , L. , O'Reilly , N. and Luk , P. 2008 . Destination image in a country context . Annals of Tourism Research , 35 ( 1 ) : 84 – 106 .
   Web of Science ®Google Scholar
• Nebenzahl , I. , Jaffe , E. and Lampert , S. 1997 . Towards a theory of country image effect on product evaluation . Management International Review , 37 ( 1 ) : 27 – 49 .
   Google Scholar
• Olkkonen , R. 2001 . Case study: The network approach to international sport sponsorship arrangement . Journal of Business & Industrial Marketing , 16 ( 4 ) : 309 – 329 .
   Google Scholar
• Olkkonen , R. , Tikkanen , H. and Alajoutsijarvi , K. 2000 . Sponsorship as relationships and networks: Implications for research . Corporate Communications: An International Journal , 5 ( 1 ) : 12 – 19 .
   Google Scholar
• O'Reilly , N. , Lyberger , M. , McCarthy , L. , Seguin , B. and Nadeau , J. 2008 . Mega-special-event promotions and intent-to-purchase: A longitudinal analysis of the super bowl . Journal of Sport Management , 22 ( 4 ) : 392 – 409 .
   Web of Science ®Google Scholar
• O'Reilly, N. & Rahinel, R. (2006) Forecasting the Importance of Media Technology in Sport: The Case of the Televised Ice Hockey Product in Canada, International Journal of Sport Marketing and Sponsorship, 8(1), pp. 82–94.
   Google Scholar
• Pels , J. , Brodie , R. J. and Johnston , W. J. 2004 . Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand . Journal of Business & Industrial Marketing , 19 ( 6 ) : 386 – 396 .
   Google Scholar
• Riege , Andreas M. 2003 . Validity and reliability tests in case study research: A literature review with ‘hands-on’ applications for each stage of the research phase . Qualitative Market Research: An International Journal , 6 ( 2 ) : 75 – 86 .
   Google Scholar
• Seguin , B. and O'Reilly , N. 2008 . The Olympic brand, ambush marketing, and clutter . International Journal of Sport Management and Marketing , 4 ( 1/2 ) : 62 – 84 .
   Google Scholar
• Tsoukas , H. 1989 . The validity of idiographic research explanations . Academy of Management Review , 14 ( 4 ) : 551 – 561 .
   Web of Science ®Google Scholar
• Vitale , R. and Giglierano , J. 2002 . Business to Business Marketing: Analysis and Practice in a Dynamic Environment , Mason, OH : South Western .
   Google Scholar
• Walliser , B. 2003 . An international review of sponsorship research: Extension and update . International Journal of Advertising , 22 ( 1 ) : 5 – 40 .
   Google Scholar
• Webster's Dictionary. (2010) Online dictionary search. Available at http://www.merriam-webster.com/dictionary/violent (9 December 2010).
   Google Scholar
• Welch , C. , Marschan-Piekkari , R. , Penttinen , H. and Tahvanainen , M. 2002 . Corporate elites as informants in qualitative international business research . International Business Review , 11 ( 5 ) : 611 – 628 .
   Google Scholar
• Wright , R. K. 2007 . Planning for the great unknown: The challenge of promoting spectator-driven sports event tourism . International Journal of Tourism Research , 9 ( 5 ) : 345 – 359 .
   Google Scholar
• Yuan , L. and Chong , C. 2007 . The effects of festivals and special events on city image design . Frontiers of Architecture and Civil Engineering in China , 1 ( 2 ) : 255 – 259 .
   Google Scholar
• Zhou , Y. and Ap , J. 2009 . Residents’ perceptions towards the impacts of the Beijing 2008 Olympic Games . Journal of Travel Research , 48 ( 1 ) : 78 – 91 .
   Web of Science ®Google Scholar