Two-dimensional Quality Function Deployment: An Application for Deciding Quality Strategy Using Fuzzy Logic

References

• Akao , Y. 1990 . Quality Function Deployment: Integrating Customer Requirements into Product Design , Cambridge, MA : Productivity Press .
   Google Scholar
• CQM . 1993 . A special issue on Kano's methods for understanding customer-defined quality . The Center for Quality of Management Journal , 2 ( 4 ) : 3 – 35 .
   Google Scholar
• Jeong , M. and Oh , H. 1998 . Quality function deployment: an extended framework for service quality and customer satisfaction in the hospitality industry . Hospitality Management , 17 : 375 – 390 .
   Google Scholar
• Kano , N. 1984 . Attractive quality and must-be quality . Hinshitsu (Quality, The Journal of Japanese Society for Quality Control) , 14 ( 2 ) : 39 – 48 .
   Google Scholar
• Mamdani , E. H. and Assilian , S. 1975 . An experiment in linguistic synthesis with a fuzzy logic controller . International Journal of Man-Machine Studies , 7 ( 1 ) : 1 – 13 .
   Google Scholar
• Matzler , K. and Hinterhuber , H. H. 1998 . How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment . Technovation , 18 ( 1 ) : 25 – 38 .
   Web of Science ®Google Scholar
• Matzler , K. 1996 . How to delight your customers . Journal of Product and Brand Management , 5 : 6 – 18 .
   Google Scholar
• Negnevitsky , M. 2004 . Artificial Intelligence: A Guide to Intelligent Systems, 2/E , UK : Addison Wesley .
   Google Scholar
• Özgener , S. 2003 . Quality function deployment: a teamwork approach . Total Quality Management & Business Excellence , 14 ( 9 ) : 969 – 979 .
   Web of Science ®Google Scholar
• Tan , K. C. Development of innovative products using Kano's model and quality function deployment . International Journal of Innovation Management , 3 ( 3 ) 271 – 286 .
   Google Scholar
• Trappey , C. V. 1996 . A computerized quality function deployment approach for retail services . Computers & Industrial Engineering , 30 ( 4 ) : 611 – 622 .
   Web of Science ®Google Scholar
• Wu , W. Y. 2004 . Fuzzy set theory based decision model for determining market position and developing strategy for hospital service quality . Total Quality Management & Business Excellence , 15 ( 4 ) : 439 – 456 .
   Web of Science ®Google Scholar
• Zadeh , L. 1965 . Fuzzy sets . Information and Control , 8 ( 3 ) : 338 – 353 .
   Google Scholar
• Zimmermann , H. J. 1991 . Fuzzy Sets Theory and its Applications , 2nd edn , Boston, MA : Kluwer Academic .
   Google Scholar