3,058
Views
34
CrossRef citations to date
0
Altmetric
Original Articles

An integrated model of value creation based on the refined Kano's model and the blue ocean strategy

&
Pages 925-940 | Published online: 20 Sep 2011

References

  • Anderson , J. C. , Hàkansson , H. and Johanson , J. 1994 . Dyadic business relationships within a business network context . Journal of Marketing , 58 ( 4 ) : 1 – 15 .
  • Anderson , J. C. and Narus , J. A. 1998 . Business marketing: Understand what customers value . Harvard Business Review , 76 ( 6 ) : 53 – 65 .
  • Anonymous . 1996 . 1996 industry report: Trends . Training , 33 : 67 – 71 .
  • Browning , T. R. 2002 . Process integration using the design structure matrix . Systems Engineering , 5 ( 3 ) : 180 – 193 .
  • Dimancescu , D. and Dwenger , K. 1996 . World-class new product development: Benchmarking best practices of agile manufacturers , USA : American Management Association .
  • Doyle , P. 2000 . Value-based marketing: Marketing strategies for corporate growth and shareholder value , Chichester : John Wiley & Sons .
  • Eklöf , J. A. and Westlund , A. 1998 . Customer satisfaction index and its role in quality management . Total Quality Management , 9 ( 4–5 ) : 80 – 85 .
  • Eriksson , K. and Löfmarch-Vaghult , A. 2000 . Customer retention, purchasing behaviour and relationship substance in professional services . Industrial Marketing Management , 19 : 363 – 372 .
  • Fornell , C. 1992 . A national satisfaction barometer: The Swedish experience . Journal of Marketing , 56 ( 1 ) : 1 – 21 .
  • Gemser , G. and Leenders , M. A. 2001 . How integrating industrial design in the product development process impacts on company performance . Journal of Product Innovation Management , 18 ( 1 ) : 28 – 38 .
  • Gorst , J. , Kanji , G. and Wallage , W. 1998 . Providing customer satisfaction . Total Quality Management , 9 ( 4–5 ) : 100 – 103 .
  • Griffin , A. and Hauser , J. R. 1996 . Integrating R&D and marketing: A review and analysis of the literature . Journal of Product Innovation Management , 13 ( 3 ) : 191 – 215 .
  • Gunasekaran , A. 1999 . Enablers of total quality management implementation in manufacturing: A case study . Total Quality Management , 10 ( 7 ) : 987 – 996 .
  • Gupta , S. and Lehmann , D. R. 2005 . Managing customers as investments: The strategic value of customers in the long run , Upper Saddle River, NJ, USA : Wharton School Publishing .
  • Hamel , G. and Gatz , G. 2004, July–August . Funding growth in an age of austerity . Harvard Business Review , 82 : 76 – 84 .
  • Hansson , J. and Eriksson , H. 2002 . The impact of TQM on financial performance . Measuring Business Excellence , 6 ( 4 ) : 44 – 54 .
  • Hansson , J. and Klefsjö , B. 2003 . A core value model for implementing total quality management in small organizations . The TQM Magazine , 15 ( 2 ) : 71 – 81 .
  • Hellsten , U. and Klefsjö , B. 2000 . TQM as a management system consisting of values, techniques and tools . The TQM Magazine , 12 ( 4 ) : 238 – 244 .
  • Hendricks , K. B. and Singhal , V. R. 1996 . Quality awards and the market value of the firms: An empirical investigation . Management Science , 42 ( 3 ) : 415 – 436 .
  • Holbrook , M. B. 1994 . “ The nature of customer value ” . In Service quality: New directions in theory and practice , Edited by: Rust , R. T. and Oliver , R. L. 21 – 71 . Thousand Oaks, CA : Sage Publications .
  • Hubiak , W. A. and O'Donnell , S. J. 1996 . Do Americans have their minds set against TQM? . National Productivity Review , 15 : 19 – 20 . (Abstract)
  • Johanson , H. J. , McHugh , P. , Pendlebury , A. J. and Wheeler , W. A. 1993 . Business process reengineering: Breakpoint strategies for market dominance , New York : Wiley .
  • Kano , N. Life cycle and creation of attractive quality . In 4th International Quality Management and Organizational Development (QMOD) Conference . Sweeden : Linköping University .
  • Kano , N. , Takahashi , S. F. and Tsuji , S. 1984 . Attractive quality and must-be quality . Journal of Japanese Society for Quality Control , 4 ( 2 ) : 39 – 48 . (in Japanese)
  • Kim , W. C. and Mauborgne , R. 2005a . Blue ocean strategy: From theory to practice . California Management Review , 47 ( 3 ) : 105 – 121 .
  • Kim , W. C. and Mauborgne , R. 2005b . Blue ocean strategy , Boston, , MA : Harvard Business School Press .
  • Kotler , P. 2000 . Marketing management (The Millennium Edition) , Upper Saddle River, , NJ : Prentice Hall .
  • Lindgreen , A. and Wynstra , F. 2005 . Value in business markets: What do we know Where are we going? . Industrial Marketing Management , 34 : 732 – 748 .
  • Löfgren , M. and Witell , L. 2008 . Two decades of using Kano's theory of attractive quality: A literature review . The Quality Management Journal , 15 ( 1 ) : 59 – 75 .
  • Löfgren , M. , Witell , L. and Gustafsson , A. 2011 . Theory of attractive quality and life cycles of quality attributes . The TQM Journal , 23 ( 2 ) : 235 – 246 .
  • Matzler , K. and Hinterhuber , H. H. 1998 . How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment . Technovation , 18 ( 1 ) : 25 – 38 .
  • Miles , L. D. 1961 . Techniques of value analysis and engineering , New York : McGraw-Hill Book Company .
  • Miyakawa , W. and Wong , C. K. Analysis of attractive quality and must-be quality through product expectation factors . In Proceedings of 35th Technical Conference . pp. 101 – 104 . Tokyo : Japan Society for Quality Control .
  • Mullins , J. W. and Sutherland , D. J. 1998 . New product development in rapidly changing markets: An exploratory study . Journal of Product Innovation Management , 15 ( 3 ) : 224 – 236 .
  • Park , R. J. 1998 . Value engineering: A plan for invention , New York : St. Lucie Press .
  • Payne , A. and Holt , S. 1999 . A review of the “value” literature and implications for relationship marketing . Australasian Marketing Journal , 7 ( 1 ) : 41 – 51 .
  • Pun , K. F. and Chin , K. S. 2005 . Online assessment of new product development performance: An approach . Total Quality Management , 16 ( 2 ) : 157 – 169 .
  • Reichheld , F. F. 1994 . Loyalty and renaissance of marketing . Marketing Management , 2 ( 4 ) : 10 – 21 .
  • Rokeach , M. J. 1973 . The nature of human values , New York : The Free Press .
  • Rust , R. T. , Zeithaml , A. and Lemon , K. N. 2000 . Driving customer equity: How customer lifetime value is reshaping corporate strategy , New York : The Free Press .
  • Schneider , B. and Bowen , D. E. 1999 . Understanding customer delight and outrage . Sloan Management Review , 41 ( 1 ) : 35 – 45 .
  • Schvaneveldt , S. J. , Enkawa , T. and Miyakawa , N. 1991 . Consumer evaluation perspectives of service quality: Evaluation factors and two-way model of quality . Total Quality Management , 2 ( 2 ) : 149 – 161 .
  • Sherden , W. 1994 . Market ownership: The art and science of becoming #1 , New York : Amacom .
  • Sirohi , N. , McLaughlin , E. W. and Wittink , D. R. 1998 . A model of customer perceptions and store loyalty intentions for a supermarket retailer . Journal of Retailing , 74 : 223 – 245 .
  • Treacy , M. 2004, July–August . Innovation as a last resort . Harvard Business Review , 82 : 29 – 31 .
  • Tzokas , N. and Saren , M. 1999 . Value transformation in relationship marketing . Australasian Marketing Journal , 7 ( 7 ) : 52 – 62 .
  • Ulrich , D. and Smallwood , N. 2004, June . Capitalizing on capabilities . Harvard Business Review , 82 : 119 – 127 .
  • Vargo , S. L. and Lusch , R. F. 2004 . Evolving to a new dominant logic for marketing . Journal of Marketing , 68 ( 1 ) : 1 – 17 .
  • Willis , A. K. 1996 . Customer delight and demand management: Can they be integrated? . Hospital Material Management Quarterly , 18 ( 2 ) : 58 – 65 .
  • Witell , L. , Löfgren , M. and Gustafsson , A. 2011 . Identifying ideas of attractive quality in the innovation process . The TQM Journal , 23 ( 1 ) : 87 – 99 .
  • Woodruff , R. B. 1997 . Customer value: The next source of competitive advantage . Journal of the Academy of Marketing Science , 25 ( 2 ) : 139 – 153 .
  • Yang , C.-C. 2004 . An integrated model of TQM and GE Six-Sigma . International Journal of Six Sigma and Competitive Advantage , 1 ( 1 ) : 97 – 111 .
  • Yang , C.-C. 2005 . The refined Kano's model and its application . Total Quality Management and Business Excellence , 16 ( 10 ) : 1127 – 1137 .
  • Youssef , M. A. , Boyd , J. and Williams , E. 1996 . The impact of total quality management on firms’ responsiveness: An empirical analysis . Total Quality Management , 7 ( 1 ) : 127 – 144 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.