References
- Abbas, A. (2004). The embodiment of class, gender and age through leisure: A realist analysis of long distance running. Leisure Studies, 23(2), 159–175. doi:10.1080/0261436042000226354
- Ali, A. J., Falcone , T., & Azim , A. (1995). Work ethic in the USA and Canada. Journal of Management Development, 14(6), 26–34. doi:10.1108/02621719510086156
- Allen, D., & Anderson, P. (1994). Consumption and social stratification: Bourdieu’s distinction. In C. Allen & D. Roedder John (Eds.), Advances in consumer research (Vol. 21, pp. 70–74). Provo, UT: Association for Consumer Research.
- Bachman, K. (2012, May 8). Public health groups target Michael Jordan Gatorade ad. Adweek. Retrieved from http://www.adweek.com/news/advertising-branding/qpublic-health-groups-target-michael-jordan-gatorade-ad-140119
- Bernard, H. R. (2011). Research methods in anthropology: Qualitative and quantitative approaches (5th ed.). Lanham, MD: AltaMira Press.
- Billings, A., & Angelini, J. (2007). Packaging the games for viewer consumption: Gender, ethnicity, and nationality in NBC’s coverage of the 2004 summer Olympics. Communication Quarterly, 55(1), 95–111. doi:10.1080/01463370600998731
- Bourdieu, P. (1978). Sport and social class. Social Science Information, 17(6), 819–840. doi:10.1177/053901847801700603
- Bourdieu, P. (1984). Distinction: A social critique of the judgment of taste. Cambridge, MA: Harvard University Press.
- Boyle, R., & Haynes, R. (2009). Power play: Sport, the media, and popular culture (2nd ed.). Edinburgh: Edinburgh University Press.
- Centers for Disease Control and Prevention. (2013). Adult obesity facts. Retrieved from http://www.cdc.gov/obesity/data/adult.html
- Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. London: Sage.
- Crothers, L. (2010). Globalization and American popular culture (2nd ed.). Lanham, MD: Rowman & Littlefield.
- Douglas, M. (1972). Deciphering a meal. Daedalus, 101(1), 61–81.
- Frye, J., & Bruner, M. (2012). The rhetoric of food: Discourse, materiality, and power. London: Routledge Press.
- Gallagher, P. (2012, November 18). Junk-food fortunes: Sports stars cash in on advertising. The Independent. Retrieved from http://www.independent.co.uk/life-style/health-and-families/health-news/junkfood-fortunes-sports-stars-cash-in-on-advertising-8326439.html
- Gardner, A. (2010, October 22). Triathletes, 40-somethings, going for youth. New York Times. Retrieved from http://www.nytimes.com/2010/10/24/fashion/24triathlon.html?pagewanted=all
- Gieryn, T. (1999). Cultural boundaries of science: Credibility on the line. Chicago, IL: University of Chicago Press.
- Hartigan, J. (2010). Race and ethnicity in the 21st century: Ethnographic approaches. New York, NY: Oxford University Press.
- Heller, L. (2010). Sports nutrition market driven by non-sporty consumers. Nutraingredients.com. Retrieved from http://www.nutraingredients.com/Consumer-Trends/Sports-nutrition-market-driven-by-non-sporty-consumers
- Heneghan, C., Howick, J., O’Neill, B., Gill, P., Lasserson, D., Cohen, D., & Thompson, M. (2012). The evidence underpinning sports performance products: A systematic assessment. British Medical Journal, BMJ Open, 2012(2), e001702.
- International Markets Bureau (IMB). (2010). Overview of the global sports nutrition market: Foods, beverages and supplements (Market Analysis Report). Ottawa, ON: Agriculture and Agri-Food Canada.
- James, A. (1998). Confections, concoctions, and conceptions. In H. Jenkins (Ed.), The children’s culture reader (pp. 394–405). New York: New York University Press.
- Kirwin, A. R. (2011). Food as fuel: Food beliefs of triathletes and marathon runners. Retrieved from http://www.multisportmama.com/search?updated-min=2011-01-01T00:00:00-08:00&updated-max=2012-01-01T00:00:00-08:00&max-results=2
- Kress, G., and van Leeuwen, T. (1996). Reading images: The grammar of visual design. London: Routledge.
- Leatherhead Food Research. (2011). Market report: The global market for sports performance and energy products. Surrey: Leatherhead Food Research.
- McArdle, W. D., Katch, F. I., & Katch, V. L. (2013). Sports and exercise nutrition (4th ed.). Philadelphia, PA: Lippincott Williams & Wilkins.
- Messner, M. (2007). Out of play: Critical essays on gender and sport. Albany: State University of New York Press.
- Messner, M., & Cooky, C. (2010). Gender in televised sport: News and highlight shows, 1989–2009. Los Angeles: Center for Feminist Research, University of Southern California. Retrieved from http://dornsifecms.usc.edu/assets/sites/80/docs/tvsports.pdf
- Mintz, S. (1985). Sweetness and power: The place of sugar in modern history. New York, NY: Viking Penguin.
- Moses, L. (2013, July 24). Sports fans move slowly from TV to the internet. Adweek. Retrieved from http://www.adweek.com/news/technology/sports-fans-slowly-move-tv-internet-151329
- Moss, M. (2013). Salt, sugar, fat: How the food giants hooked us. New York, NY: Random House.
- Nutrition Business Journal. (2011). NBJ sports nutrition and weight loss data charts. Retrieved from http://newhope360.com/sports-and-fitness-performance/nbj-sports-nutrition-and-weight-loss-data-charts
- Ogden, C., Carroll, M., Kit, B., & Flegal, K. (2012). Prevalence of obesity and trends in body mass index among US children and adolescents, 1999–2010. JAMA: The Journal of the American Medical Association, 307, 483–490. doi:10.1001/jama.2012.40
- Picchi, A. (2010). Gatorade’s rebranding: So confusing it requires an ad to explain it. Retrieved from http://www.dailyfinance.com/2010/05/06/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/
- Popkin, B. (2009). The world is fat: The fads, trends, policies, and products that are fattening the human race. New York, NY: Penguin Group.
- Reynolds, G. (2011). How sugar affects the body in motion. New York Times. Retrieved from http://well.blogs.nytimes.com/2011/05/04/how-sugar-affects-the-body-in-motion/
- Reynolds, G. (2012). The couch potato goes global. New York Times. Retrieved from http://well.blogs.nytimes.com/2012/07/18/the-couch-potato-goes-global/?_r=0
- Rosenberg, L. (2011, April 12). Nestle’s iron girl energy bar highlights ‘quiet’ labeling for women’s sports nutrition. Nutrition Business Journal. Retrieved from http://newhope360.com/food-and-beverage/nestles-iron-girl-energy-bar-highlights-quiet-labeling-womens-sports-nutrition
- Rowe, D. (2004). Sport, culture, and the media: The unruly trinity (2nd ed.). Berkshire: Open University Press.
- Ryan, G., & Bernard, H. R. (2003). Techniques to identify themes. Field Methods, 15(1), 85–109. doi:10.1177/1525822X02239569
- Schultz, H. (2013). Global sports nutrition market to top $6 billion by 2018, reports says. Retrieved from http://www.foodnavigator-usa.com/Market/Global-sports-nutrition-market-to-top-6-billion-by-2018-report-says
- Stevens, S. (1946). On the theory of scales of measurement. Science, 103, 677–680. doi:10.1126/science.103.2684.677
- Taubes, G. (2011, April 13). Is sugar toxic? New York Times Magazine.
- Thompson, M., Heneghan, C., & Cohen , D. (2012). How valid is the European food safety authority’s assessment of sports drinks? BMJ (Clinical Research Ed.), 345, e4753. doi:10.1136/bmj.e4753
- Weichselbaum, E. (2012). Is sugar really that bad for you? Nutrition Bulletin, 37(2), 135–137. doi:10.1111/j.1467-3010.2012.01960.x