Opinions From Others Like You: The Role of Perceived Source Similarity

REFERENCES

• ACNielsen . October 2007 . Word-of-mouth the most powerful selling tool: Nielsen Global Survey October , Retrieved from http://www.nielsen.com/media/2007/pr_071001.html
   Google Scholar
• Baron , R. M. and Kenny , D. A. 1986 . The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations . Journal of Personality & Social Psychology , 51 : 1173 – 1182 .
   PubMed Web of Science ®Google Scholar
• Biswas , D. , Biswas , A. and Das , N. 2006 . The differential effects of celebrity and expert endorsements on consumer risk perceptions . Journal of Advertising , 35 ( 2 ) : 17 – 30 .
   Web of Science ®Google Scholar
• Brislin , R. W. 1987 . “ The wording of translation of research instruments. ” . In Field methods in cross-cultural research Edited by: Lonner , W. J. and Berry , J. W. 137 – 164 . Beverly Hills, CA : Sage. .
   Google Scholar
• Burnkrant , R. E. and Cousineau , A. 1975 . Information and normative social influence in buy behavior . Journal of Consumer Research , 2 : 206 – 215 .
   Web of Science ®Google Scholar
• Chaiken , E. 1987 . “ The heuristic model of persuasion. ” . In Social influence: The Ontario symposium Edited by: Zanna , M. P. , Olson , J. and Herman , C. P. Vol. 5 , 3 – 39 . Hillsdale, NJ : Erlbaum. .
   Google Scholar
• Chang , C. 2002 . Self-congruency as a cue in different advertising processing contexts . Communication Research , 29 : 503 – 536 .
   Web of Science ®Google Scholar
• Chang , C. 2005 . The moderating influence of ad framing for ad-self-congruency effects . Psychology & Marketing , 22 : 955 – 968 .
   Web of Science ®Google Scholar
• Chang , C. 2009 . Effectiveness of promotional premiums: The moderating role of affective state in different contexts . Psychology & Marketing , 26 : 175 – 194 .
   Web of Science ®Google Scholar
• Chang , Y. and Thorson , E. 2004 . Television and web advertising synergies . Journal of Advertising , 33 ( 2 ) : 75 – 84 .
   Web of Science ®Google Scholar
• Deutsch , M. and Gerard , H. B. 1955 . A study of normative and informational social influences upon individual judgment . Journal of Abnormal and Social Psychology , 51 : 626 – 636 .
   Google Scholar
• Feick , L. and Higie , R. A. 1992 . The effects of preference heterogeneity and source characteristics on ad processing judgments about endorsers . Journal of Advertising , 11 ( 2 ) : 9 – 24 .
   Google Scholar
• Festinger , L. 1950 . Informal social communication . Psychological Review , 57 : 271 – 282 .
   PubMed Web of Science ®Google Scholar
• Fireworker , R. B. and Friedman , H. H. 1977 . The effects of endorsements on product evaluation . Decision Sciences , 8 : 576 – 583 .
   Google Scholar
• Flynn , L. R. and Goldsmith , R. E. 1999 . A short, reliable measure of subjective knowledge . Journal of Business Research , 46 : 57 – 66 .
   Web of Science ®Google Scholar
• Friedman , H. H. and Friedman , L. 1979 . Endorser effectiveness by product type . Journal of Advertising Research , 19 ( 5 ) : 63 – 71 .
   Web of Science ®Google Scholar
• Friedman , H. H. , Termini , S. and Washington , R. 1976 . The effectiveness of advertisements utilizing four types of endorsers . Journal of Advertising , 5 ( 3 ) : 22 – 24 .
   Google Scholar
• Godes , D. and Mayzlin , D. 2004 . Using online conversations to study word-of-mouth communication . Marketing Science , 23 : 545 – 560 .
   Web of Science ®Google Scholar
• Goldberg , M. E. and Hartwick , J. 1990 . The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness . Journal of Consumer Research , 17 : 172 – 179 .
   Web of Science ®Google Scholar
• Goldsmith , R. E. and Horowitz , D. 2006 . Measuring motivations for online opinion seeking . Journal of Interactive Advertising , 6 ( 2 ) : 1 – 16 .
   Google Scholar
• Herring , S. C. , Schedit , L. A. , Bonus , S. and Wright , E. Bridging the gap: A genre analysis of weblogs . Proceedings of the 37th Annual Hawaii International Conference on System Sciences . pp. 101 – 111 . Los Alamitos : IEEE Computer Society Press. .
   Google Scholar
• Herring , S. C. , Schedit , L. A. , Kouper , I. and Wright , E. 2006 . “ A longitudinal content analysis of Weblogs: 2003–2004. ” . In Blogging, citizenship and future of media Edited by: Tremayen , M. 3 – 20 . London, , UK : Routledge. .
   Google Scholar
• Homer , P. M. and Kahle , L. R. 1990 . Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective . Journal of Advertising , 19 ( 1 ) : 30 – 39 .
   Web of Science ®Google Scholar
• InsightXplorer Market Research Consultant . 2005 . A survey of weblog behaviors. Retrieved http://www.insightxplorer.com/specialtopic/blog_1031_05.html
   Google Scholar
• Kelman , H. C. 1961 . Processes of opinion change . Public Opinion Quarterly , 25 : 57 – 78 .
   Web of Science ®Google Scholar
• Khare , A. , Labrecque , L. I. and Asare , A. K. 2011 . The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings . Journal of Retailing , 87 : 111 – 126 .
   Web of Science ®Google Scholar
• Lafferty , B. A. , Goldsmith , R. E. and Flynn , L. R. 2005 . Are innovators influenced by endorser expertise in an advertisement when evaluating a high technology product? . Journal of Marketing Theory and Practice , 13 ( 3 ) : 32 – 48 .
   Google Scholar
• Laurent , G. and Kapferer , J. 1985 . Measuring consumer involvement profiles . Journal of Marketing Research , 22 : 41 – 53 .
   Web of Science ®Google Scholar
• Lenhart , A. , Fallows , D. and Horrigan , J. 2004 . Content creation online. Retrieved from http://www.pewinternet.org/pdfs/PIP_Content_Creation_Report.pdf
   Google Scholar
• Liu , C. , Arnett , K. P. , Capella , L. M. and Beatty , R. C. 1997 . Web sites of the Fortune 500 companies: Facing customers through homepages . Information and Management , 31 : 335 – 345 .
   Web of Science ®Google Scholar
• Lu , H. and Hsiao , K. 2007 . Understanding intention to continuously share information on weblogs . Internet Research , 17 : 345 – 361 .
   Web of Science ®Google Scholar
• MacKenzie , S. B. and Lutz , R. J. 1989 . An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context . Journal of Marketing , 53 ( 2 ) : 48 – 65 .
   Web of Science ®Google Scholar
• Morimoto , M. and La Ferle , C. 2008 . Examining the influences of culture on perceived source credibility and the mediating role of similarity . Journal of Current Issues and Research in Advertising , 30 ( 1 ) : 51 – 62 .
   Google Scholar
• Murphy , L. , Mascardo , G. and Benckendorff , P. 2007 . Exploring word-of-mouth influences on travel decisions: Friends and relatives vs. other travelers . International Journal of Consumer Studies , 31 : 517 – 527 .
   Web of Science ®Google Scholar
• Ohanian , R. 1990 . Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness . Journal of Advertising , 19 ( 3 ) : 39 – 52 .
   Web of Science ®Google Scholar
• Ohanian , R. 1991 . The impact of celebrity spokespersons' perceived image on consumers' intention to purchase . Journal of Advertising Research , 31 ( 1 ) : 46 – 55 .
   Web of Science ®Google Scholar
• Preacher , K. J. and Hayes , A. F. 2004 . SPSS and SAS procedures for estimating indirect effects in simple mediation models . Behavior Research Methods, Instruments, & Computers , 36 : 717 – 731 .
   PubMedGoogle Scholar
• Taiwan Network Information Center . 2007 . The 2007 survey of Internet use Retrieved from http://www.twnic.net.tw/download/200307/96305d.zip
   Google Scholar
• Till , B. D. and Busler , M. 1998 . Endorsers in advertising: The case of negative celebrity information . Journal of Advertising , 27 ( 1 ) : 67 – 82 .
   Web of Science ®Google Scholar
• Till , B. D. and Busler , M. 2000 . The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs . Journal of Advertising , 29 ( 3 ) : 1 – 13 .
   Web of Science ®Google Scholar
• Turner , J. C. 1991 . Social influence Bristol, PA : Open University Press. .
   Google Scholar
• Walker , C. 1995 . Word of mouth . American Demographics , 17 ( 7 ) : 38 – 44 .
   Google Scholar