References
- Akpinar, E., & Berger, J. (2017). Valuable virality. Journal of Marketing Research, 54, 318–330. doi:10.1509/jmr.13.0350
- Aral, S., & Walker, D. (2011). Creating social contagion through viral product design: A randomized trial of peer influence in networks. Management Science, 57, 1623–1639. doi:10.1287/mnsc.1110.1421
- Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The effects of the social structure of digital networks on viral marketing performance. Information Systems Research, 19, 273–290. doi:10.1287/isre.1070.0152
- Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24, 586–607. doi:10.1016/j.jcps.2014.05.002
- Berger, J., & Milkman, K. (2012). What makes online content viral? Journal of Marketing Research, 49, 192–205. doi:10.1509/jmr.10.0353
- Blichfeldt, B., & Smed, K. (2015). “Do it to Denmark”: A case study on viral processes in marketing messages. Journal of Vacation Marketing, 21, 289–301. doi:10.1177/1356766715573652
- Brown, M., Bhadury, R., & Pope, N. (2010). The impact of comedic violence on viral advertising effectiveness. Journal of Advertising, 39, 49–66. doi:10.2753/JOA0091-3367390104
- Chiu, H., Hsieh, Y., Kao, Y., & Lee, M. (2007). The determinants of email receivers’ disseminating behaviors on the internet. Journal of Advertising Research, 47, 524–534. doi:10.2501/S0021849907070547
- Cho, S., Huh, J., & Faber, R. (2014). The influence of sender trust and advertiser trust on multistage effects of viral advertising. Journal of Advertising, 43, 100–114. doi:10.1080/00913367.2013.811707
- Cornelissen, J., & Durand, R. (2012). More than just novelty: Conceptual blending and causality. Academy of Management Review, 37, 152–154.
- De Bruyn, A., & Lilien, G. (2008). A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25, 151–163. doi:10.1016/j.ijresmar.2008.03.004
- Durant, K. (2017, July 12). [Tweet]. Retrieved from @KDTrey5 https://twitter.com/KDTrey5/status/885318651728904192
- Englart, J. (2017, July 8). Australians voting with their wallets: 25% of households have installed #solar panels #renewables #climate. Retrieved from @takvera https://twitter.com/takvera/status/883929972812808193;http://reneweconomy.com.au/one-quarter-of-australian-homes-now-have-solar-70886/…[Tweet]
- Epstude, K., & Roese, N. J. (2008). The functional theory of counterfactual thinking. Personality and Social Psychology Review, 12, 168–192. doi:10.1177/1088868308316091
- Fauconnier, G., & Turner, M. (2002). The way we think: Conceptual blending and the mind’s hidden complexities. New York, NY: Basic Books.
- Flor, N. (2006). Addressing the problem of content restrictions in online community forums. Journal of Information Technology Case and Application Research, 8, 7–33. doi:10.1080/15228053.2006.10856080
- Flor, N. (2016). SMEDA — social media exploratory data analytics software. GitHub Repository, https://github.com/professorf/smeda
- Follett, A. (2017, August 1). Old solar panels causing an environmental crisis in China. Retrieved from @AndrewCFollett https://twitter.com/AndrewCFollett/status/892432713667547136;http://dailycaller.com/2017/08/01/old-solar-panels-causing-an-environmental-crisis-in-china/?utm_source=site-share…Via@dailycaller#tcot#solar@EnergyBrief#AGW#tlot[Tweet]
- Foundation, D. (2017, August 1). #Solar employs more people in U.S. #electricity generation than #oil, #coal and #gas combined. Retrieved from @dicapriofdn website: https://twitter.com/dicapriofdn/status/892417404428460032;https://www.forbes.com/sites/niallmccarthy/2017/01/25/u-s-solar-energy-employs-more-people-than-oil-coal-and-gas-combined-infographic/#24349f3e2800…@cleantechnicapic.twitter.com/vU2z2u4EFn[Tweet]
- Gordon, S. (2016). Prospects for case-based research on social media. Journal of Information Technology Case and Application Research, 18, 193–199. doi:10.1080/15228053.2016.1258851
- Gunawardena, C. N., Flor, N. V., Gómez, D., & Sánchez, D. (2016). Analyzing social construction of knowledge online by employing interaction analysis, learning analytics, and social network analysis. Quarterly Review of Distance Education, 17, 35–60.
- Harvey, C., Stewart, D., & Ewing, M. (2011). Forward or delete: What drives peer-to-peer message propagation across social networks? Journal of Consumer Behaviour, 10, 365–372. doi:10.1002/cb.383
- Hayes, J., King, K., & Ramirez, A. (2016). Brands, friends, & viral advertising: A social exchange perspective on the ad referral processes. Journal of Interactive Marketing, 36, 31–45. doi:10.1016/j.intmar.2016.04.001
- Heimbach, I., & Hinz, O. (2016). The impact of content sentiment and emotionality on content virality. International Journal of Research in Marketing, 33, 695–701. doi:10.1016/j.ijresmar.2016.02.004
- Hinz, O., Skiera, B., Barrot, C., & Becker, J. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75, 55–71. doi:10.1509/jm.10.0088
- Ho, J., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63, 1000–1006. doi:10.1016/j.jbusres.2008.08.010
- Hudema, M. (2017, July 12). As Trump tweets, former president Jimmy Carter Just Built a #solar farm to power half his City. Retrieved from @MikeHudema http://buff.ly/2ugxJwV/#renewables/#resistpic.twitter.com/6Kv0cVhLmo/[Tweet];https://twitter.com/MikeHudema/status/885139695377797121
- Joy, A., Sherry, J., & Deschenes, J. (2009). Conceptual blending in advertising. Journal of Business Research, 62, 39–49. doi:10.1016/j.jbusres.2007.11.015
- Joy, A., Sherry, J., Jr., Mick, D., & Arnould, J. (2003). Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience. Journal of Consumer Research, 30, 259–282. doi:10.1086/376802
- Ketelaar, P., Janssen, L., Vergeer, M., van Reijmersdal, E., Crutzen, R., & van ‘T Riet, J. (2016). The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69, 2603–2613. doi:10.1016/j.jbusres.2015.10.151
- Leskovec, J., Adamic, L., & Huberman, B. (2007). The dynamics of viral marketing. ACM Transactions on the Web, 1, 1–46. doi:10.1145/1232722.1232727
- Li, H., Gupta, A., Zhang, J., & Flor, N. (2018). Who will use augmented reality? An integrated approach based on text analytics and field survey. European Journal of Operational Research.
- Liu-Thompkins, Y., & Rogerson, M. (2012). Rising to stardom: An empirical investigation of the diffusion of user-generated content. Journal of Interactive Marketing, 26, 71–82. doi:10.1016/j.intmar.2011.11.003
- Michael, J. (2017, August 27). Believe it or not, this is a shark on the freeway in Houston, Texas. Retrieved from @Jeggit https://twitter.com/Jeggit/status/902048241646280704;#HurricaneHarvypic.twitter.com/ANkEiEQ3Y6[Tweet]
- Nikolinakou, A., & King, K. W. (2018). Viral video ads: Emotional triggers and social media virality. Psychology & Marketing, 35, 715–726. doi:10.1002/mar.21129
- Oswick, C., Fleming, P., & Hanlon, G. (2011). From borrowing to blending: Rethinking the processes of organizational theory building. Academy of Management Review, 36, 318–337.
- Pescher, C., Reichhart, P., & Spann, M. (2014). Consumer decision-making processes in mobile viral marketing campaigns. Journal of Interactive Marketing, 28, 43–54. doi:10.1016/j.intmar.2013.08.001
- Petrescu, M., Korgaonkar, P., & Gironda, J. (2015). Viral advertising: A field experiment on viral intentions and purchase intentions. Journal of Internet Commerce, 14, 384–405. doi:10.1080/15332861.2015.1080057
- Phelps, J., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44, 333–348. doi:10.1017/S0021849904040371
- Ream, T. (2017, July 8). Yes! Morgan Stanley says #wind and #solar will beat #coal and #natgas on price in almost every country in 3 years. Retrieved from @ourcarbon: https://twitter.com/ourcarbon/status/883742030072922112;http://www.businessinsider.com/solar-power-energy-renewables-cheapest-power-says-morgan-stanley-2017-7…[Tweet]
- Roese, N. (1997). Counterfactual thinking. Psychological Bulletin, 121, 133–148.
- San Jose-Cabezudo, R., & Camarero-Izquierdo, C. (2012). Determinants of opening-forwarding e-mail messages. Journal of Advertising, 41, 97–112. doi:10.2753/JOA0091-3367410207
- Sánchez, D. (2018). Concientization among people in support and opposition of President Trump. Educational Technology & Society, 21, 237–247.
- Schulze, C., Schöler, L., & Skiera, B. (2014). Not all fun and games: Viral marketing for utilitarian products. Journal of Marketing, 78, 1–19. doi:10.1509/jm.11.0528
- Seo, Y., Li, X., Choi, Y., & Yoon, S. (2018). Narrative transportation and paratextual features of social media in viral advertising. Journal of Advertising, 47, 83–95. doi:10.1080/00913367.2017.1405752
- Smith, T., Coyle, J., Lightfoot, E., & Scott, A. (2007). Reconsidering models of influence: The relationship between consumer social networks and word-of-mouth effectiveness. Journal of Advertising Research, 47, 387–397. doi:10.2501/S0021849907070407
- Wadhwa, V., & Palvia, S. (2018). Is information technology hacking our happiness? Journal of Information Technology Case and Application Research, 20, 151–157. doi:10.1080/15228053.2018.1560954
- Zhao, Z., & Renard, D. (2018). Viral promotional advergames: How intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses. Journal of Interactive Marketing, 41, 94–103. doi:10.1016/j.intmar.2017.09.004