203
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Leveraging News and Advertising to Introduce New Brands on the Web

&
Pages 14-26 | Published online: 01 Jul 2013

REFERENCES

  • Ang, Swee Hoon and Elison Ai Ching Lim (2006), “The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes,” Journal of Advertising, 35 (2), 39-51.
  • Appleton-Knapp, Sara L., Robert A. Bjork, and Thomas D. Wickens (2005), “Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes and Their Interaction,” Journal of Consumer Research, 32 (22), 266-276.
  • Briggs, Rex and Nigel Hollis (1997), “Advertising on the Web: Is There Response Before Click-Through?” Journal of Advertising Research, 37 (2), 33-45.
  • Cameron, Glen T. (1994), “Does Publicity Outperform Advertising: An Experimental Test of the Third-Party Endorsement,” Journal of Public Relations Research, 6 (3), 185-207.
  • Cameron, Glen T. and Kuen-Hee Ju-Pak (2000), “Information Pollution? Labeling and Format of Advertorials in National Newspapers,” Research Journal, 27 (1).
  • Campbell, Margaret C. and Kevin Lane Keller (2003), “Brand Familiarity and Ad Repetition Effects,” Journal of Consumer Research, 30 (2), 292-304.
  • Chaiken, Shelly and Durairaj Maheswaran (1994), “Heuristic Processing Can Bias Systematic Processing: The Effect of Source Credibility, Argument Ambiguity and Task Importance on Attitude Judgment,” Journal of Personality and Social Psychology, 66, 460-73.
  • Chang, Yuhmiin and Esther Thorson (2004), “Television and Web Advertising Synergies,” Journal of Advertising, 33 (2), 75-84.
  • Chu, Shu-Chuan and Sara Kamal (2008), “The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study,” Journal of Interactive Advertising, 8(2).
  • Confer, Marian G. and Donald McGlathery (1991), “The Research Study: The Advertising Impact of Magazines in Conjunction with Television,” Journal of Advertising Research, 31 (1), RC2-RC5.
  • Duncan, Thomas R. and Stephen E. Everett (1993), “Client Perceptions of Integrated Marketing Communications,” Journal of Advertising Research, 33 (3), 30-37.
  • Edell, Julie A. and Kevin L. Keller (1989), “The Information Processing of Coordinated Media Campaigns,” Journal of Marketing Research, 26 (May), 149-163.
  • Edell, Julie A. and Kevin L. Keller (1999), “Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising Campaigns,” Working Paper No. 99-120, Marketing Science Institute, Cambridge, MA.
  • Escalas, Jennifer (2004), “Narrative Processing: Building Consumer Connections to Brands,” Journal of Consumer Psychology, 14 (& 2), 168-179.
  • Gallagher, Katherine Dale K. Foster, and Jeffrey Parsons (2001), “The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web,” Journal of Advertising Research, 41 (4), 57-70.
  • Gopalakrishna, Srinath and Rabikar Chatterjee (1992), “A Communications Response Model for a Mature Industrial Product: Application and Implications,” Journal of Marketing Research, 29 (May), 189-200.
  • Hallahan, Kirk (1999), “Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising,” Journal of Public Relations Research, 11 (4), 293-320.
  • Heath, Robert and Pam Hyder (2004), “Measuring the Hidden Power of Emotive Advertising,” Journal of Market Research Society, 47 (5), 467-486.
  • Johnson-Laird, Philip N. (1983), Mental Models: Towards a Cognitive Science of Language, Inference, and Consciousness. Cambridge, MA: Harvard University Press.
  • Keppel, Geoffrey (1991), Design and Analysis. A Researcher’s Handbook. Upper Saddle River, NJ: Prentice Hall.
  • Kintsch, Walter (1998), Comprehension: A Paradigm for Cognition. New York: Cambridge University Press.
  • Kitchen, Phillip J. and Don E. Schultz (1998), “IMC: A UK Ad Agency Perspective,” Journal of Marketing Management, 14 (5), 465-485.
  • Lee, Mira and Ronald J. Faber (2007), “Effects of Product Placement in Online Games on Brand Memory,” Journal of Advertising, 36 (4), 75-90.
  • Lemon, Katherine N. and Stephen M. Nowlis (2002), “Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers,” Journal of Marketing Research, 39 (May), 171-185.
  • Linning, Richard (2004), “Abuse and Self-Abuse: PR and its USP, Plausible Deniability,” Journal of Communication Management, 9 (1), 65-73.
  • Loda, Marsha D. and Barbara Carrick Coleman (2005), “Sequence Matters: A More Effective Way to Use Advertising and Publicity,” Journal of Advertising Research, 45 (4), 362-372.
  • Manchanda, Puneet Jean-Pierre Dubé, Khim Yong Goh, and Pradeep K. Chintagunta (2006), “The Effect of Banner Advertising on Internet Purchasing,” Journal of Marketing Research, 43 (February), 98-108.
  • Naik, Prasad A. and Kalyan Raman (2003), “Understanding the Impact of Synergy in Multimedia Communications,” Journal of Marketing Research, 40 (November), 375-388.
  • Pechmann, Cornelia and David W. Stewart (1988), “Advertising Repetition: A Critical Review of Wearin and Wearout,” in Current Issues and Research in Advertising, J. H. Leigh and C. R. Martin, Jr., eds. Ann Arbor: Michigan Business School, University of Michigan.
  • Porter, Lance and Guy Golan (2006), “From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising,” Journal of Interactive Advertising, 6 (1).
  • Putrevu, Sanjay and Kenneth R. Lord (2003), “Processing Internet Communications: A Motivation, Opportunity and Ability Framework,” Journal of Current Issues and Research in Advertising, 25 (Spring), 45-59.
  • Salmon, Charles T., Lenn N. Reid, J. Pokrywcznski, and R. W. Willett (1985), “The Effectiveness of Advocacy Advertising Relative to News Coverage,” Communication Research, 12, 546-567.
  • Shank, Roger C. and Abelson, Robert P. (1995), “Knowledge and Memory: The Real Story,” in Knowledge and Memory: The Real Story, R.S Wyer, Jr., ed. Hillsdale, NJ: Lawrence Erlbaum Associates, 1-85.
  • Stammerjohan, Claire Charles M. Wood, Yuhmiin Chang, and Esther Thorson (2005), “An Empirical Investigation of the Interaction Between Publicity, Advertising, and Previous Brand Attitudes and Knowledge,” Journal of Advertising, 34 (4), 55-67.
  • Straughan, Dulcie Glen L. Bleske, and Xinshu Zhao (1996), “Modeling Format and Source Effects of an Advocacy Message,” Journalism & Mass Communications Quarterly, 73 (1), 135-46.
  • Unnava, Rao H. and Robert E. Burnkrant (1991), “Effects of Varied Ad Executions on Brand Name Memory,” Journal of Marketing Research, 28 (November), 406-416.
  • Wang, Alex (2006), “When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages,” Journal of Advertising Research, 46 (2), 160-170.
  • Wyer, Robert S., Rashmi Adaval, and Stanley J. Colcombe (2002), “Narrative-Based Representations of Social Knowledge: Their Construction and Use in Comprehension, Memory and Judgment,” in Advances in Experimental Social Psychology, Vol. 35, M.P. Zanna, ed.. San Diego: Academic Press, 133-197.
  • Wyer, Robert S. and Gabriel A. Radvansky (1999), “The Comprehension and Validation of Social Information,” Psychological Review, 106, 89-118.
  • Zaltman, Gerald (2003), How Customers Think: Essential Insights into the Mind of the Market. Boston: Harvard Business School Press.
  • Zwaan, Rolf A. and Gabriel A. Radvansky (1998), “Situation Models in Language Comprehension and Memory,” Psychological Bulletin, 123, 162-185.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.