REFERENCES
- Deuze, Mark (2007), “Convergence Culture in the Creative Industries,” International Journal of Cultural Studies, 10 (2), 243-263.
- Deuze, Mark (2006), “Participation, Remediation, Bricolage: Considering Principal Components of a Digital Culture,” The Information Society, 22 (2), 63-75.
- Jenkins, Henry (2006), Convergence Culture. New York: New York University Press.
- Kemp, Mary Beth and Peter Kim (2008), “The Connected Agency Marketers: Partner with an Agency that Listens Instead of Shouts.” Available at http://www.forrester.com/Research/Document/Excerpt/0,7211,43875,00.html (accessed June 15, 2008). Podcast outlining the key points is available at http://www.archive.org/details/Forrester-TheConnectedAgency_493 (accessed December 9, 2008). Video outlining the key points is available at http://www.mefeedia.com/entry/024-forrester-the-connected-agency/6749459/.
- Morrissey, Brian (2008a), “Social Media: Agencies ‘Don’t Get It’, Survey Says,” Adweek Digital. Available at http://www.adweek.com/aw/content_display/news/digital/e3id13cf7c770b633b60456549756b829bc.
- Morrissey, Brian (2008b), “Forrester: Agencies Need to Reboot,” Adweek Digital. Available at http://www.adweek.com/aw/content_display/news/digital/e3i55bff7bc1a68ecef566a2850d389d8f3 (accessed December9, 2008).
- Palfrey, John and Urs Gasser (2008), Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books.
- Sheehan, Kim Bartel and Deborah K. Morrison (in press). “Beyond Convergence: Confluence Culture and the Role of the Advertising Agency in the Digital Age,” First Monday, forthcoming.
- Sternberg, Robert and Todd I. Lubart (1996), “Investing in Creativity,” American Psychologist, 51 (7), 677-688.