1,419
Views
0
CrossRef citations to date
0
Altmetric
Call for Papers: Special Issue Article Collection on Influencer Advertising

Untapped and Understudied Issues in Influencer Advertising

References

  • Boerman, Sophie C., and Eva A. Van Reijmersdal (2020), “Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship,” Frontiers in Psychology, 10, 3042.
  • Evans, Nathaniel J., Joe Phua, Jay Lim, and Hyoyeun Jun (2017), “Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent,” Journal of Interactive Advertising, 17 (2), 138–49.
  • Hudders, Liselot, Steffi De Jans, and Marijke De Veirman (2021), “The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers,” International Journal of Advertising, 40 (3), 327–75.
  • Jin, S. Venus, and Ehri Ryu (2020), "“I'll buy what she's# wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce,” Journal of Retailing and Consumer Services, 55, 102121.
  • Jin, S. Venus, Aziz Muqaddam, and Ehri Ryu (2019), “Instafamous and social media influencer marketing," Marketing Intelligence & Planning.
  • Lou, Chen (2021), “Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising,” Journal of Advertising, doi.org/https://doi.org/10.1080/00913367.2021.1880345
  • Lou, Chen, and Shupei Yuan (2019). “Influencer marketing: How message value and credibility affect consumer trust of branded content on social media.” Journal of Interactive Advertising 19(1): 58–73.
  • Taylor, Charles (2020), “Is COVID making marketing influencers more influential?” Forbes, https://www.forbes.com/sites/charlesrtaylor/2020/07/30/is-covid-making-marketing-influencers-more-influential/?sh=35dbdf864200
  • Thomas, Veronica L., and Kendra Fowler (2021), “Close Encounters of the AI Kind: Use of AI Influencers as Brand Endorsers,” Journal of Advertising, 50 (1): 11–25.
  • Ye, Guoquan, Liselot Hudders, Steffi De Jans & Marijke De Veirman (2021), “The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications,” Journal of Advertising, 50 (2): 160–78.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.