Digital and Interactive Marketing Communications in Sports

References

• Abeza, G., N. O’Reilly, and J. Nadeau. 2014. “Sport Communication: A Multidimensional Assessment of the Field’s Development.” International Journal of Sport Communication 7:289–316.
   Google Scholar
• Abeza, G., N. O’Reilly, B. Seguin, and O. Nzindukiyimana. 2015. “Social Media Scholarship in Sport Management Research: A Critical Review.” Journal of Sport Management 29 (6): 601–18.
   Web of Science ®Google Scholar
• Brison, N. T., and A. N. Geurin. 2021. “Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers.” Journal of Interactive Advertising 21 (2): 121–38.
   Google Scholar
• Burton, N., and T. Schlieman. 2021. “User Response to Extended Reality Sponsorship Activations on Social Media: Exploring Impressions of GoPro’s Use of 360° Video in Marketing.” Journal of Interactive Advertising 21 (2): 93–107.
   Google Scholar
• Cornwell, T. B. 2019. “Less “Sponsorship as Advertising” and More Sponsorship-Linked Marketing as Authentic Engagement.” Journal of Advertising 48 (1): 49–60.
   Web of Science ®Google Scholar
• Demirel, A. 2020. “CSR in Sport Sponsorship Consumers’ Perceptions of a Sponsoring Brand’s CSR.” International Journal of Sport Marketing and Sponsorship 21 (2): 371–88.
   Web of Science ®Google Scholar
• Filo, K., D. Lock, and A. Karg. 2015. “Sport and Social Media Research: A Review.” Sport Management Review 18 (2): 166–81.
   Web of Science ®Google Scholar
• François, A., E. Bayle, and J. P. Gond. 2019. “A Multilevel Analysis of Implicit and Explicit CSR in French and UK Professional Sport.” European Sport Management Quarterly 19 (1): 15–37.
   Web of Science ®Google Scholar
• Goebert, C., and G. P. Greenhalgh. 2020. “A New Reality: Fan Perceptions of Augmented Reality Readiness in Sport Marketing.” Computers in Human Behavior 106:106231.
   Web of Science ®Google Scholar
• Hambrick, M. E. 2017. “Sport Communication Research: A Social Network Analysis.” Sport Management Review 20 (2): 170–83.
   Web of Science ®Google Scholar
• Jensen, J. A., J. B. Cobbs, B. Albano, and B. D. Tyler. 2021. “Analyzing Price Premiums in International Sponsorship Exchange: What Drives Marketing Costs in Formula One Racing?” Journal of Advertising Research 61 (1): 44–57.
   Web of Science ®Google Scholar
• Li, B., O. K. M. Scott, M. L. Naraine, and B. J. Ruihley. 2021. “Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories.” Journal of Interactive Advertising 21 (2): 108–20.
   Google Scholar
• Mastromartino, B., and M. L. Naraine. 2021. “(Dis) Innovative Digital Strategy in Professional Sport: examining Sponsor Leveraging through Social Media.” International Journal of Sport Marketing and Sponsorship. doi:https://doi.org/10.1108/IJSMS-02-2021-0032. Advance online publication.
   Google Scholar
• Mullin, B. J., S. Hardy, and W. A. Sutton. 2014. Sport Marketing (4th ed.). Champaign, IL: Human Kinetics.
   Google Scholar
• Na, S., T. Kunkel, and J. Doyle. 2020. “Exploring Athlete Brand Image Development on Social Media: The Role of Signalling through Source Credibility.” European Sport Management Quarterly 20 (1): 88–108.
   Web of Science ®Google Scholar
• Pedersen, P. M. 2013. “Reflections on Communication and Sport: On Strategic Communication and Management.” Communication & Sport 1 (1–2): 55–67.
   Web of Science ®Google Scholar
• Pedersen, P. M., P. Laucella, K. Miloch, and L. Fielding. 2007. “The Juxtaposition of Sport and Communication: Defining the Field of Sport Communication.” International Journal of Sport Management and Marketing 2 (3): 193–207.
   Google Scholar
• Pedersen, P. M., P. Laucella, T. Kian, and A. Geurin. 2021. Strategic Sport Communication (3rd ed.). Champaign, IL: Human Kinetics.
   Google Scholar
• Phua, J., P. L. Pan, and K. J. Chen. 2018. “Sport Team-Endorsed Brands on Facebook: Effects of Game Outcome (Win/Loss), Location (Home/Away) and Team Identification on Fans’ Brand Evaluations.” Online Information Review 42 (4): 438–50.
   Web of Science ®Google Scholar
• Plunkett Research. 2019. Sport Industry Trends & Statistics. Rockville, MD: Market Research.
   Google Scholar
• Raggiotto, F., D. Scarpi, and A. Moretti. 2020. “Advertising on the Edge: Appeal Effectiveness When Advertising in Extreme Sport.” International Journal of Advertising 39 (5): 655–78.
   Web of Science ®Google Scholar
• Stoldt, G. C., S. W. Dittmore, and S. Branvold. 2012. Sport Public Relations: Managing Stakeholder Communication (2nd ed.). Champaign, IL: Human Kinetics.
   Google Scholar
• Wakefield, L., K. Wakefield, K. L. Keller, and A. Rivers. 2021. “Are Brands Wasting Money on Sport Sponsorships?: a New Look at Brand Personality, Brand Equity, and Official Sponsorship Effects.” Journal of Advertising Research 61 (2): 192–211.
   Web of Science ®Google Scholar
• Wymer, S., M. L. Naraine, A. L. Thompson, and A. J. Martin. 2021. “Transforming the Fan Experience through Livestreaming: A Conceptual Model.” Journal of Interactive Advertising 21 (2): 79–92.
   Google Scholar
• Yazdanparast, A., and O. Bayar. 2021. “Olympic Sponsorships and Brand Value: An Empirical Analysis.” Journal of Advertising 50 (2): 139–59.
   Web of Science ®Google Scholar
• Yim, B. H., K. K. Byon, T. A. Baker, and J. J. Zhang. 2021. “Identifying Critical Factors in Sport Consumption Decision Making of Millennial Sport Fans: Mixed-Methods Approach.” European Sport Management Quarterly 21 (4): 484–503.
   Web of Science ®Google Scholar
• Yu, C. L. 2021. “The Role of CSR in Sport Consumption Decision-Making.” Marketing Intelligence & Planning 39 (1): 17–32.
   Web of Science ®Google Scholar