484
Views
8
CrossRef citations to date
0
Altmetric
Articles

The Mediating Effect of Virtual Interactivity in Travel-Related Online Social Network Websites

, , &
Pages 147-178 | Received 22 Aug 2013, Accepted 21 Mar 2014, Published online: 13 Apr 2016

References

  • Aaker, D. (1992). Developing business strategies. New York, NY: John Wiley.
  • Asatryan, V. S., & Oh, H. (2008). Psychological ownership theory: An exploratory application in the restaurant industry. Journal of Hospitality & Tourism Research, 32(3), 363–386.
  • Back, K. J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle–class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448–467. doi:10.1177/1096348005276497
  • Bagozzi, R. P., Dholakia, U. M., & Pearo, L. R. K. (2007). Antecedents and consequences of online social interactions. Media Psychology, 9(1), 77–114. doi:10.1080/15213260709336804
  • Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors. International Journal of Hospitality Management, 27(3), 391–402. doi:10.1016/j.ijhm.2007.10.008
  • Bezjian–Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Journal of Advertising Research, 38, 23–32.
  • Blackshaw, P., & Nazzaro, M. (2004). Consumer-generated media (CGM) 101: Word-of-mouth in the age of the Web-fortified consumer. Retrieved from http://www.nielsenbuzzmetrics.com/whitepapers
  • Blunch, N. (2012). Introduction to structural equation modeling using IBM SPSS statistics and AMOS. London, UK: Sage.
  • Bolotaeva, V., & Cata, T. (2010). Marketing opportunities with social networks. Journal of Internet Social Networking and Virtual Communities, 2, 1–8.
  • Bonner, J. M. (2005). The influence of formal controls on customer interactivity in new product development. Industrial Marketing Management, 34(1), 63–69. doi:10.1016/j.indmarman.2004.07.004
  • Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer‐Mediated Communication, 13(1), 210–230. doi:10.1111/j.1083-6101.2007.00393.x
  • Bressler, S. E., & Grantham, C. E. (2000). Communities of commerce. New York, NY: McGraw–Hill.
  • Bronner, F., & de Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where, and what? Journal of Travel Research, 50(1), 15–26. doi:10.1177/0047287509355324
  • Burbary, K. (2011). Facebook demographics revisited – 2011 statistics–Social media today. Retrieved from http://socialmediatoday.com/kenburbary/276356/facebook–demographics–revisited–2011–statistics
  • Byrne, B. M. (2013). Structural equation modeling with LISREL, PRELIS, and SIMPLIS: Basic concepts, applications, and programming. Mahwah, NJ: Psychology Press.
  • Carlson, B. D., Suter, T. A., & Brown, T. J. (2008). Social versus psychological brand community: The role of psychological sense of brand community. Journal of Business Research, 61(4), 284–291. doi:10.1016/j.jbusres.2007.06.022
  • Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63(9), 1033–1040. doi:10.1016/j.jbusres.2008.08.009
  • Chen, P., & Hitt, L. (2002). Measuring switching costs and the determinants of customer retention in Internet-enabled businesses: A study of the online brokerage industry. Information Systems Research, 13(3), 255–274. doi:10.1287/isre.13.3.255.78
  • Cho, Y. C. (2011). Effects of social networking sites (SNSs) on hyper media computer mediated environments (HCMEs). International Business and Economics Research Journal, 7(7), 27–40.
  • Chung, J. Y., & Buhalis, D. (2008). Information needs in online social networks. Information Technology & Tourism, 10(4), 267–281. doi:10.3727/109830508788403123
  • comScore. (2011). It’s a social world: Top 10 need-to-knows about social networking and where it’s headed. Retrieved from http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need–to–knows_about_social_networking
  • Conklin, J. H., Gotterer, M. H., & Rickman, J. (1982). On-line terminal response time: The effects of background activity. Information & Management, 5(3), 169–173. doi:10.1016/0378-7206(82)90023-4
  • Della Corte, V., Piras, A., & Zamparelli, G. (2010). Brand and image: The strategic factors in destination marketing. International Journal of Leisure and Tourism Marketing, 1(4), 358–377. doi:10.1504/IJLTM.2010.032064
  • eMarketer. (2008). First summer vacation stop: The Internet. Retrieved from http://www.emarketer.com/Article.aspx?id=1006344&src=article1_newsltr
  • Esch, F. R., Langner, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15(2), 98–105. doi:10.1108/10610420610658938
  • Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice, 9(3), 61–75. doi:10.1080/10696679.2001.11501897
  • Fiore, A. M., Jin, H. J., & Kim, J. (2005). For fun and profit: Hedonic value from image interactivity and responses toward an online store. Psychology and Marketing, 22(8), 669–694. doi:10.1002/mar.20079
  • Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387–396.
  • Fotis, J., Buhalis, D., & Rossides, N. (2011). Social media impact on holiday travel planning: The case of the Russian and the FSU markets. International Journal of Online Marketing, 1(4), 1–19. doi:10.4018/IJOM
  • Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. The Journal of Marketing, 63(2), 70–87. doi:10.2307/1251946
  • Google. (2011). The 5 stages of travel—think insights with Google. Retrieved from http://www.thinkwithgoogle.com/insights/featured/five–stages–of–travel/
  • Gorla, N., Somers, T. M., & Wong, B. (2010). Organizational impact of system quality, information quality, and service quality. The Journal of Strategic Information Systems, 19(3), 207–228. doi:10.1016/j.jsis.2010.05.001
  • Grace, D., & O’Cass, A. (2005). Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106–116. doi:10.1108/10610420510592581
  • Gretzel, U. (2006). Consumer generated content—trends and implications for branding. E–Review of Tourism Research, 4(3), 9–11.
  • Hair, J., Anderson, R., Tatham, R., & Black, W. (1998). Multivariate data analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall.
  • Harackiewicz, J. M., & Sansone, C. (2000). Rewarding competence: The importance of goals in the study of intrinsic motivation (pp. 79–103). Cambridge, MA: Academic Press.
  • Hazan, C., & Shaver, P. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511–524. doi:10.1037/0022-3514.52.3.511
  • Hoeffler, S., & Keller, K. L. (2002). Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing, 21(1), 78–89. doi:10.1509/jppm.21.1.78.17600
  • Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer–mediated environments: Conceptual foundations. The Journal of Marketing, 60, 50–68. doi:10.2307/1251841
  • Homburg, C., Klarmann, M., & Schmitt, J. (2010). Brand awareness in business markets: When is it related to firm performance? International Journal of Research in Marketing, 27(3), 201–212. doi:10.1016/j.ijresmar.2010.03.004
  • Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251–270. doi:10.1177/0092070304264262
  • insidefacebook.com (2009). Fastest growing demographic on Facebook: Women over 55. Retrieved from http://www.insidefacebook.com/2009/02/02/fastest–growing–demographic–on–facebook–women–over–55/
  • Ip, C., Leung, R., & Law, R. (2011). Progress and development of information and communication technologies in hospitality. International Journal of Contemporary Hospitality Management, 23(4), 533–551. doi:10.1108/09596111111130029
  • Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The influence of on–line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57–80. doi:10.2753/JEC1086-4415120304
  • Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188. doi:10.1002/asi.v60:11
  • Jiang, Z., & Benbasat, I. (2004). Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping. Journal of Management Information Systems, 21(3), 111–147.
  • Jones, B., Bowd, R., & Tench, R. (2009). Corporate irresponsibility and corporate social responsibility: Competing realities. Social Responsibility Journal, 5(3), 300–310. doi:10.1108/17471110910977249
  • Jones, Q., Ravid, G., & Rafaeli, S. (2004). Information overload and the message dynamics of online interaction spaces: A theoretical model and empirical exploration. Information Systems Research, 15(2), 194–210. doi:10.1287/isre.1040.0023
  • Jones, R., & Kim, Y.-K. (2011). Single-brand retailers: Building brand loyalty in the off-line environment. Journal of Retailing and Consumer Services, 18(4), 333–340. doi:10.1016/j.jretconser.2011.02.007
  • Kapferer, J. N. (2005). The post-global brand. The Journal of Brand Management, 12(5), 319–324. doi:10.1057/palgrave.bm.2540228
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. doi:10.1016/j.bushor.2009.09.003
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57, 1–22. doi:10.2307/1252054
  • Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2/3), 139–155. doi:10.1080/13527260902757530
  • Khattree, R., & Naik, D. (1955). Applied multivariate statistics with SAS software. Cary, NC: SAS Institute.
  • Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of Business Research, 61(1), 75–82. doi:10.1016/j.jbusres.2006.05.010
  • Kim, W. G., Han, J. S., & Lee, E. (2001). Effects of relationship marketing on repeat purchase and word of mouth. Journal of Hospitality and Tourism Research, 25(3), 272–288. doi:10.1177/109634800102500303
  • Koh, J., Kim, Y., Butler, B., & Bock, G. (2007). Encouraging participation in virtual communities. Communications of the ACM, 50(2), 68–73. doi:10.1145/1216016
  • Kotler, P., & Armstrong, G. (1996). Principles of marketing. Upper Saddle River, NJ: Prentice Hall.
  • Kuksov, D. (2007). Brand value in social interaction. Management Science, 53(10), 1634–1644. doi:10.1287/mnsc.1070.0720
  • Laffont, J. J., & Martimort, D. (2001). The theory of incentives: The principal–agent model. Princeton, NJ: Princeton University Press.
  • Lee, J. Y., & Kim, Y. G. (2005). The effects of community characteristics on customer commitment and loyalty in the online consumer community. Korea Society of Management Information System Conference, 841–848.
  • Lilleker, D. G., & Malagón, C. (2010). Levels of interactivity in the 2007 French presidential candidates’ websites. European Journal of Communication, 25(1), 25–42. doi:10.1177/0267323109354231
  • Liu, Y., & Shrum, L. J. (2002). What is Interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising, 31(4), 53–64. doi:10.1080/00913367.2002.10673685
  • Low, G. S., & Lamb, C. W., Jr. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–370. doi:10.1108/10610420010356966
  • Lowry, P. B., Spaulding, T., Wells, T., Moody, G., Moffit, K., & Madariaga, S. (2006, January). A theoretical model and empirical results linking website interactivity and usability satisfaction. In System Sciences, 2006. HICSS’06. Proceedings of the 39th Annual Hawaii International Conference (Vol. 6, p. 123).
  • Lui, T. W., Piccoli, G., & Ives, B. (2007). Marketing strategies in virtual worlds. ACM SIGMIS Database, 38(4), 77–80. doi:10.1145/1314234.1314248
  • Luo, X., & Donthu, N. (2006). Marketing’s credibility: A longitudinal study of marketing communication productivity (MCP) and shareholder value. Journal of Marketing, 70(1), 70–91. doi:10.1509/jmkg.70.4.70
  • Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35–52. doi:10.1509/jmkg.75.4.35
  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365. doi:10.1016/j.bushor.2009.03.002
  • McAlexander, J. H., Kim, S. K., & Roberts, S. D. (2003). Loyalty: The influences of satisfaction and brand community integration. Journal of Marketing Theory and Practice, 11(4), 1–11. doi:10.1080/10696679.2003.11658504
  • McKenna, K., Green, A., & Gleason, M. (2002). Relationship formation on the Internet: What’s the big attraction? Journal of Social Issues, 58(1), 9–31. doi:10.1111/1540-4560.00246
  • McWilliam, G. (2000). Building stronger brands through online communities. Sloan Management Review, 41(3), 43–54.
  • Mika, P., & Greaves, M. (2012). Editorial: Semantic web & web 2.0. Web semantics: Science. Services and Agents on the World Wide Web, 6, 1.
  • Narayana, C. L., & Markin, R. J. (1975). Consumer behavior and product performance: An alternative conceptualization. The Journal of Marketing, 39(4), 1–6. doi:10.2307/1250589
  • Nelson, R., Todd, P., & Wixom, B. (2005). Antecedents of information and system quality: An empirical examination within the context of data warehousing. Journal of Management Information Systems, 21(4), 199–235.
  • Nusair, K. K., Bilgihan, A., & Okumus, F. (2013). The role of online social network travel websites in creating social interaction for Gen Y travelers. International Journal of Tourism Research, 15(5), 458–472.
  • Park, C. W., MacInnis, D., Priester, J., Eisingerich, A., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1–17. doi:10.1509/jmkg.74.6.1
  • Park, C. W., & MacInnis, D. J. (2006). What’s in and what’s out: Questions on the boundaries of the attitude construct. Journal of Consumer Research, 33(1), 16–18. doi:10.1086/jcr.2006.33.issue-1
  • Park, C. W., MacInnis, D. J., & Priester, J. R. (2006). Beyond attitudes: Attachment and consumer behavior. Seoul National Journal, 12(2), 3–36.
  • Parra–López, E., Bulchand–Gidumal, J., Gutiérrez–Taño, D., & Díaz–Armas, R. (2011). Intentions to use social media in organizing and taking vacation trips. Computers in Human Behavior, 27(2), 640–654. doi:10.1016/j.chb.2010.05.022
  • Percy, L., & Rossiter, J. R. (1992). A model of brand awareness and brand attitude advertising strategies. Psychology & Marketing, 9(4), 263–274. doi:10.1002/(ISSN)1520-6793
  • Pina, J. M., Iversen, N. M., & Martinez, E. (2010). Feedback effects of brand extensions on the brand image of global brands: A comparison between Spain and Norway. Journal of Marketing Management, 26(10), 943–966. doi:10.1080/02672570903458789
  • Quinby, D. (2010). PhoCusWright’s social media in travel: Traffic and activity. PhoCusWright Report: Global Edition, 1–27.
  • Reese, S. (2012). Quick stat: US social network ad revenues to reach $3.08 billion this year—the eMarketer. Retrieved from http://www.emarketer.com/blog/index.php/quick–stat–social–network–ad–revenues–reach–308–billion–year/
  • Romani, S., Sadeh, H., & Dalli, D. (2009). When the brand is bad, I’m mad! An exploration of negative emotions to brands. Advances in Consumer Research, 36(1), 494–501.
  • Rossiter, J. R., & Bellman, S. (2005). Marketing communications: Theory and applications. Australia: Pearson, Prentice Hall.
  • Rossiter, J. R., Percy, L., & Donovan, R. J. (1991). A better advertising planning grid. Journal of Advertising Research, 31(5), 11–21.
  • Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research, 22(1), 43–61. doi:10.1086/jcr.1995.22.issue-1
  • Schumacker, R., & Lomax, R. (2004). A beginner’s guide to structural equation modeling (2nd ed.). Mahwah, NJ: Lawrence Erlbaum Associates.
  • Sheth, J. N., & Atul, P. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of Academy of Marketing Science, 23(4), 255–271. doi:10.1177/009207039502300405
  • Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340–352. doi:10.1177/004728750003800402
  • Sjøvold, E., & Heldal, A. F. (2004). Success on the Internet—optimizing relationships through the corporate site. International Journal of Information Management, 24(2), 115–129. doi:10.1016/j.ijinfomgt.2003.12.010
  • Sundar, S. S., & Kim, J. (2005). Interactivity and persuasion: Influencing attitudes with information and involvement. Journal of Interactive Advertising, 5(2), 5–18.
  • Sung, Y., Kim, Y., Kwon, O., & Moon, J. (2010). An explorative study of korean consumer participation in virtual brand communities in social network sites. Journal of Global Marketing, 23(5), 430–445. doi:10.1080/08911762.2010.521115
  • Szymanski, D. M., & Hise, R. T. (2000). e–Satisfaction: An initial examination. Journal of Retailing, 76(3), 309–322. doi:10.1016/S0022-4359(00)00035-X
  • Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91. doi:10.1207/s15327663jcp1501_10
  • Van Selm, M., & Jankowski, N. W. (2006). Conducting online surveys. Quality and Quantity, 40(3), 435–456. doi:10.1007/s11135-005-8081-8
  • Wang, Y., & Fesenmaier, D. R. (2004). Towards understanding members’ general participation in and active contribution to an online travel community. Tourism Management, 25(6), 709–722. doi:10.1016/j.tourman.2003.09.011
  • Wangpipatwong, S., Chutimaskul, W., & Papasratorn, B. (2005, November). A pilot study of factors affecting the adoption of Thai e–government websites. In Proceedings of the International Workshop on Applied Information Technology (IAIT’05; pp. 15–21).
  • Wilson, C., Boe, B., Sala, A., Puttaswamy, K. P., & Zhao, B. Y. (2009, April). User interactions in social networks and their implications. In Proceedings of the 4th ACM European Conference on Computer Systems (pp. 205–218), Nuremberg, Germany.
  • Wu, S. I., & Lo, C. L. (2009). The influence of core-brand attitude and consumer perception on purchase intention towards extended product. Asia Pacific Journal of Marketing and Logistics, 21(1), 174–194. doi:10.1108/13555850910926317
  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188. doi:10.1016/j.tourman.2009.02.016
  • Yoon, D., Choi, S. M., & Sohn, D. (2008). Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites. Psychology and Marketing, 25(7), 602–618. doi:10.1002/(ISSN)1520-6793

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.