1,267
Views
29
CrossRef citations to date
0
Altmetric
Research Article

Why do They Come Back? The Effects of Winery Tourists’ Motivations and Satisfaction on the Number of Visits and Revisit Intentions

, &
Pages 1-25 | Received 20 Nov 2017, Accepted 27 Jun 2018, Published online: 05 Sep 2018

References

  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action Control (pp. 11–39). Berlin, Germany: Springer.
  • Alant, K., & Bruwer, J. (2004). Wine tourism behaviour in the context of a motivational framework for wine regions and cellar doors. Journal of Wine Research, 15(1), 27–37. doi:10.1080/0957126042000300308
  • Alegre, J., & Cladera, M. (2006). Repeat visitation in mature sun and sand holiday destinations. Journal of Travel Research, 44(3), 288–297. doi:10.1177/0047287505279005
  • Backman, S. J., & Crompton, J. L. (1991). The usefulness of selected variables for predicting activity loyalty. Leisure Science, 13, 205–220. doi:10.1080/01490409109513138
  • Baloglu, S. (2001). An investigation of a loyalty typology and the multidestination loyalty of international travelers. Tourism Analysis, 6(1), 41–52. doi:10.3727/108354201108749737
  • Bansal, H., & Eiselt, H. A. (2004). Exploratory research of tourist motivations and planning. Tourism Management, 25(3), 387–396. doi:10.1016/S0261-5177(03)00135-3
  • Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20(1), 21–28. doi:10.2307/3151408
  • Bonera, M. (2008, October). The vacation decision making process: Tourism in the Garda Lake. Paper presented at the 8th global Conference on Business & Economics, Florence, Italy.
  • Bonn, M. A., Cho, M., & Um, H. (2018). The evolution of wine research: A 26 year historical examination of topics, trends and future direction. International Journal of Contemporary Hospitality Management, 30, 1. doi:10.1108/IJCHM-09-2016-0521
  • Brown, D., & Getz, D. (2005). Linking wine preferences to the choice of wine tourism destinations. Journal of Travel Research, 43(3), 266–276. doi:10.1177/0047287504272027
  • Brown, G. P., Havitz, M. E., & Getz, D. (2006). Relationship between wine involvement and wine related travel. Journal of Travel & Tourism Marketing, 21(1), 31–46. doi:10.1300/J073v21n01_03
  • Bruwer, J. (2002). The importance and role of the winery cellar door in the Australian wine industry: Some perspectives. The Australian and New Zealand Grapegrower and Winemaker, 463(August), 96–99.
  • Bruwer, J. (2013). Service quality perceptions and satisfaction in a New Zealand festivalscape: Buying behavior effects. Tourism Analysis, 18(1), 61–77. doi:10.3727/108354213X13613720283683
  • Bruwer, J., & Alant, K. (2009). The hedonic nature of wine tourism consumption: An experiential view. International Journal of Wine Business Research, 21(3), 235–257. doi:10.1108/17511060910985962
  • Bruwer, J., & Lesschaeve, I. (2012). Wine tourists’ destination region brand image perceptions and antecedents: Conceptualization of a winescape framework. Journal of Travel & Tourism Marketing, 29(7), 611–628. doi:10.1080/10548408.2012.719819
  • Burke, A. E., Fitzroy, F. R., & Nolan, M. A. (2002). Self-employment wealth and job creation: The roles of gender, non-pecuniary motivation and entrepreneurial ability. Small Business Economics, 19(3), 255–270. doi:10.1023/A:1019698607772
  • Byrd, E. T., Canziani, B., Hsieh, Y.-C., Debbage, K., & Sonmez, S. (2016). Wine tourism: Motivating visitors through core and supplementary services. Tourism Management, 52, 19–29. doi:10.1016/j.tourman.2015.06.009
  • Carmichael, B. A. (2005). Understanding the wine tourism experience for winery visitors in the Niagara region, Ontario, Canada. Tourism Geography, 7(2), 185–204. doi:10.1080/14616680500072414
  • Chen, X., Bruwer, J., Cohen, J., & Goodman, S. (2016). A wine tourist behavior model for Australian winery cellar doors. Tourism Analysis, 21, 77–91. doi:10.3727/108354216X14537459508937
  • Cho, M., Bonn, M. A., & Brymer, R. A. (2017). A constraint-based approach to wine tourism market segmentation. Journal of Hospitality & Tourism Research, 41(4), 415–444. doi:10.1177/1096348014538049
  • Chon, K. (1989). Understanding recreational travelers’ motivation, attitude and satisfaction. The Tourist Review, 44(1), 3–7. doi:10.1108/eb058009
  • Chow, I. H., Lau, V. P., Lo, T. W., Sha, Z., & Yun, H. (2007). Service quality in restaurant operations in China: Decision-and experiential-oriented perspectives. International Journal of Hospitality Management 26, 698–710. doi:10.1016/j.ijhm.2006.07.001
  • Cohen, E., & Ben-Nun, L. (2009). The important dimensions of wine tourism experience from potential visitors’ perception. Tourism & Hospitality Research, 9(1), 20–23. doi:10.1057/thr.2008.42
  • Correia, A., Serra, J., & Artal-Tur, A. (2017). Steady tourists’ relationships with mature destination: The case of Portugal. Tourism Economics, 23(4), 803–815. doi:10.5367/te.2016.0563
  • Courneya, K. S. (1994). Predicting repeated behavior from intention: The issue of scale correspondence. Journal of Applied Social Psychology, 24(7), 580–594. doi:10.1111/jasp.1994.24.issue-7
  • Court, B., & Lupton, R. A. (1997). Customer portfolio development: Modeling destination adopters, inactives and rejecters. Journal of Travel Research, 36(1), 35–43. doi:10.1177/004728759703600106
  • Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408–424. doi:10.1016/0160-7383(79)90004-5
  • Dann, G. (1977). Anomie ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184–194. doi:10.1016/0160-7383(77)90037-8
  • Dann, G. (1981). Tourism motivations: An appraisal. Annals of Tourism Research, 8(2), 189–219. doi:10.1016/0160-7383(81)90082-7
  • Davelaar, P. M., Araujo, F. S., & Kipper, D. A. (2008). The revised spontaneity assessment inventory (SAI-R): Relationship to goal orientation, motivation, perceived self-efficacy, and self-esteem. The Arts of Psychotherapy, 35(2), 117–128. doi:10.1016/j.aip.2008.01.003
  • Decanter (2017). 2017 Decanter World Wine Awards [Data file]. Retrieved from http://awards.decanter.com/DWWA/2017/Producer?producerName=Marqu%C3%A9s%20de%20Riscal&producerId=151877
  • Famularo, B., Bruwer, J., & Li, E. (2010). Region of origin as choice factor: Wine knowledge and wine tourism involvement influence. International Journal of Wine Business Research, 22(4), 362–385. doi:10.1108/17511061011092410
  • Fayed, H. A. K., Wafik, G. M., & Gerges, N. W. (2016). The impact of motivations, perceptions and satisfaction on tourists’ loyalty. International Journal of Hospitality & Tourism Systems, 9(2), 14–25.
  • Fornell, C., Johnson, M., Anderson, E., Cha, J., & Bryant, B. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7–18. doi:10.2307/1251898
  • Francken, D. A., & Van Raaij, W. F. (1981). Satisfaction with leisure time activities. Journal of Leisure Research, 13(4), 337–352. doi:10.1080/00222216.1981.11969498
  • Galloway, G., Mitchell, R., Getz, D., Crouch, G., & Ong, B. (2008). Sensation seeking and the prediction of attitudes and behaviours of wine tourists. Tourism Management, 29, 950–966. doi:10.1016/j.tourman.2007.11.006
  • GBSB Global Business School (2017). Enotourism: The growth of wine tourism in Spain. Retrieved from https://www.global-business-school.org/announcements/enotourism-growth-of-wine-tourism-spain
  • Getz, D. (2000). Explore wine tourism: Management, development, destinations. New York, NY: Cognizant.
  • Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: A demand analysis. Tourism Management, 27(1), 146–158. doi:10.1016/j.tourman.2004.08.002
  • Gómez, M., Molina, A., & Esteban, Á. (2013). What are the main factors attracting visitors to wineries? A PLS multi-group comparison. Quality & Quantity, 47(5), 2637–2657. doi:10.1007/s11135-012-9676-5
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Upper Saddle River, NJ: Pearson Education.
  • Hall, C. M., Sharples, L., Cambourne, B., & Macionis, N. (Eds.). (2000). Wine tourism around the world. Oxford, UK: Butterworth-Heinemann.
  • Hennessey, S. M., Yun, D., MacDonald, R., & MacEachern, M. (2010). The effects of advertising awareness and media form on travel intentions. Journal of Hospitality Marketing & Management, 19(3), 217–243. doi:10.1080/19368621003591335
  • Houston, D. J. (2000). Public-service motivation: A multivariate test. Journal of Public Administration Research & Theory, 10(4), 713–728. doi:10.1093/oxfordjournals.jpart.a024288
  • Hyun, S. S. (2010). Predictors of relationship quality and loyalty in the chain restaurant industry. Cornell Hospitality Quarterly, 51(2), 251–267. doi:10.1177/1938965510363264
  • Instituto Nacional de Estadística. (2010). Encuesta de ocupación hotelera. Madrid, Spain: Author.
  • IREA. (2008). Informe Hoteles & Resorts, El mercado de inversión hotelera en España. Madrid, Spain: Author.
  • Iso-Ahola, E. (1980). The social psychology of leisure and recreation. Dubuque, IA: Wm. C. Brown.
  • Iso-Ahola, E. (1982). Towards a social psychology theory of tourism motivation: A rejoinder. Annals of Tourism Research, 9(2), 256–262. doi:10.1016/0160-7383(82)90049-4
  • Iwasaki, Y., & Havitz, M. E. (1998). A path analytic model of the relationships between involvement, psychological commitment, and loyalty. Journal of Leisure Research, 30(2), 256–280. doi:10.1080/00222216.1998.11949829
  • Jacoby, J., & Chesnut, R. W. (1978). Brand loyalty measurement and management. New York, NY: Wiley.
  • Jang, S. C. S., & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants. Journal of Business Research, 62(4), 451–460. doi:10.1016/j.jbusres.2008.01.038
  • Jani, D., & Han, H. (2013). Personality, social comparison, consumption emotions, satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management, 25(7), 970–993. doi:10.1108/IJCHM-10-2012-0183
  • Kahn, B. E. (1995). Consumer variety-seeking among goods and services. Journal of Retailing and Consumer Services, 2(3), 139–148. doi:10.1016/0969-6989(95)00038-0
  • Kim, D.-Y., Hwang, Y.-H., & Fesenmaier, D. R. (2005). Modeling tourism advertising effectiveness. Journal of Travel Research, 44(1), 42–49. doi:10.1177/0047287505276590
  • Kim, S., & Kim, H. (2015). Moderating effects of tourists’ novelty-seeking tendencies on the relationship between satisfaction and behavioral intention. Tourism Analysis, 20(5), 511–522. doi:10.3727/108354215X14411980111415
  • Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
  • Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 38(3), 260–269. doi:10.1177/004728750003800308
  • Lee, C., Backman, K., & Backman, K. S. J. (1997). Understanding antecedents of repeat vacation and tourist’ loyalty to a resort destination. In Proceedings of the 1997 Travel and Tourism Research Association Annual Conference, Boulder, Colorado.
  • Lee, M. J., Lee, S., & Joo, Y. M. (2015). The effects of exhibition service quality on exhibitor satisfaction and behavioral intentions. Journal of Hospitality Marketing & Management, 24, 683–707. doi:10.1080/19368623.2014.934982
  • Livesey, T. (2015). 15 Architectural masterpieces of the wine world. Retrieved from https://www.vivino.com/wine-news/15-architectural-masterpieces-of-the-wine-world
  • Lopez, R. H. (2013). Hotel Riscal for Wine Aficionados. Journal of Financial Education, 39(1/2), 118–148.
  • Mansfield, Y. (1992). Tourism: Toward a Behavioral Approach. Oxford, UK: Pergamon Press.
  • Marzo-Navarro, M., & Pedraja-Iglesias, M. (2009). Wine tourism development from the perspective of the potential tourist in Spain. International Journal of Contemporary Hospitality Management, 21(6/7), 816–835. doi:10.1108/09596110910985304
  • Marzo-Navarro, M., & Pedraja-Iglesias, M. (2012). Critical factors of wine tourism: Incentives and barriers from the potential tourist’s perspective. International Journal of Contemporary Hospitality Management, 24(2), 312–334. doi:10.1108/09596111211206196
  • Maslow, A. (1954). Motivation and personality. New York, NY: Harper and Row.
  • Mazanec, J. A. (2000). Introduction: Reports from the second symposium on the consumer psychology of tourism, hospitality and leisure (CPTHL). Tourism Analysis, 5, 64–68.
  • McGehee, N., Locker-Murphy, L., & Uysal, M. (1996). The Australian international pleasure travel market: Motivation from gendered perspectives. The Journal of Tourism Studies, 7(1), 45–57.
  • McKercher, B. (2008). The implicit effect of distance on tourist behavior: A comparison of short and long haul pleasure tourists to Hong Kong. Journal of Travel & Tourism Marketing, 25(3–4), 367–381. doi:10.1080/10548400802508473
  • Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21–27. doi:10.1177/004728759503300304
  • Mitchell, V. W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer services. The Service Industries Journal, 13(4), 179–200. doi:10.1080/02642069300000068
  • Morosan, C. (2015). The influence of DMO advertising on specific destination visitation behaviors. Journal of Hospitality Marketing & Management, 24, 47–75. doi:10.1080/19368623.2014.891962
  • Nawijn, J., & Fricke, M.-C. (2015). Visitor emotions and behavioral intentions: The case of concentration camp memorial Neuengamme. International Journal of Tourism Research, 17, 221–228. doi:10.1002/jtr.v17.3
  • Nella, A., & Christou, C. (2014). Linking service quality at the cellar door with brand equity building. Journal of Hospitality Marketing and Management, 23(7), 699–721. doi:10.1080/19368623.2014.891959
  • Nunnally, J. (1978). Psychometric Theory. New York, NY: McGraw-Hill.
  • Odin, Y., Odin, N., & Valette-Florence, P. (2001). Conceptual and operational aspects of brand loyalty. An empirical investigation. Journal of Business Research, 53(2), 75–84. doi:10.1016/S0148-2963(99)00076-4
  • Oh, H. (2000). Diners’ perceptions of quality, value and satisfaction. Cornell Hotel and Restaurant Administration Quarterly, 41(3), 58–66. doi:10.1177/001088040004100317
  • Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17, 46–49. doi:10.2307/3150499
  • Oliver, R. L. (1999). Value as excellence in the consumption experience. In M. B. Holbrook (Ed.), Consumer value: A framework for analysis and research. London, UK: Routledge.
  • Oppermann, M. (1998). Destination threshold potential and the law of repeat visitation. Journal of Travel Research, 37(2), 131–137. doi:10.1177/004728759803700204
  • Oppermann, M. (2000). Where psychology and geography interface in tourism research and theory. In A. G. Woodside, G. I. Grouch, J. A. Mazanec, M. Oppermann, & M. Y. Sakai (Eds.), Consumer psychology of tourism, hospitality and leisure (pp. 9–38). Wallingford, UK: CABI Publishing.
  • Park, J. Y., & Jang, S. (2014). Psychographics: Static or dynamic? International Journal of Tourism Research, 16(4), 351–354. doi:10.1002/jtr.1924
  • Park, K.-S., Reisinger, Y., & Kang, H.-J. (2008). Visitors’ motivation for attending the South Beach wine and food festival, Miami Beach, Florida. Journal of Travel & Tourism Marketing, 25(2), 161–181. doi:10.1080/10548400802402883
  • Paulin, M., Ferguson, R. J., Jost, N., & Fallu, J.-M. (2014). Motivating millennials to engage in charitable causes through social media. Journal of Service Management, 25(3), 334–348. doi:10.1108/JOSM-05-2013-0122
  • Pearce, P. (1982). The social psychology of tourist behavior. Oxford: Pergamon Press.
  • Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105.
  • Pizam, A., & Milman, A. (1993). Predicting satisfaction among first time visitors to a destination by using the expectancy disconfirmation theory. International Journal of Hospitality Management, 12(2), 197–209. doi:10.1016/0278-4319(93)90010-7
  • Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55–58. doi:10.1177/001088047401400409
  • Pritchard, M. P., & Howard, D. R. (1997). The loyal traveler: Examining a typology of service patronage. Journal of Travel Research, 35(4), 2–10. doi:10.1177/004728759703500401
  • Quadri-Felitti, D., & Fiore, A. M. (2012). Experience economy constructs as a framework for understanding wine tourism. Journal of Vacation Marketing, 18(1), 3–15. doi:10.1177/1356766711432222
  • Romano, M. F., & Natilli, M. (2009). Wine tourism in Italy: New profiles, styles of consumption, ways of touring. Tourism, 57(4), 463–475.
  • Ryu, K., Han, H., & Kim, T. H. (2008). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, behavioral intentions. International Journal of Hospitality Management, 27(3), 459–469. doi:10.1016/j.ijhm.2007.11.001
  • Selin, S. D. R., Howard, E. U., & Cable, T. (1988). An analysis of consumer loyalty to municipal recreation programs. Leisure Science, 10, 210–223. doi:10.1080/01490408809512191
  • Sonmez, S. F., & Graefe, A. R. (1998). Determining future travel behavior from past travel experience and perceptions of risk and safety. Journal of Travel Research, 37(4), 171–177. doi:10.1177/004728759803700209
  • Sparks, B. (2006). Planning a wine tourism vacation? Factors that help to predict tourist behavioral intentions. Tourism Management, 28(5), 1180–1192. doi:10.1016/j.tourman.2006.11.003
  • Steijn, B. (2008). Person-environment fit and public service motivation. International Public Management Journal, 11(1), 13–27. doi:10.1080/10967490801887863
  • Stoddard, J. E., & Clopton, S. W. (2015). Exploring the differences between new and repeat visitors to North Carolina wineries: Implications for winery marketing strategy development. Journal of Wine Research, 26(3), 225–240. doi:10.1080/09571264.2015.1057272
  • Sutton, S. (1998). Predicting and explaining intentions and behavior: How well are we doing? Journal of Applied Social Psychology, 28(15), 1317–1338. doi:10.1111/jasp.1998.28.issue-15
  • Tasci, A. D. A., & Ko, Y. J. (2017). Travel needs revisited. Journal of Vacation Marketing, 23(1), 20–36. doi:10.1177/1356766715617499
  • Teeter, A. (2014). 12 of the most impressive wineries in the world. VinePair. Retrieved from https://vinepair.com/wine-blog/12-impressive-wineries-world/
  • Thach, L. (2016, February 6). State of the US wine industry in 2016: Trends and statistics [Blog post]. Retrieved from https://lizthachmw.com/2016/02/06/state-of-the-us-wine-industry-in-2016-trends-and-statistics/
  • Uysal, M., & Hagan, L. A. R. (1993). Motivation of pleasure travel and tourism. In M. Kahan, M. Olsen, & T. Var (Eds.), Encyclopedia of hospitality and tourism (pp. 798–810). New York, NY: Van Nostrand Reinhold.
  • Uysal, M., & Jurowski, C. (1994). Testing the push and pull factors. Annals of Tourism Research, 21(4), 844–846. doi:10.1016/0160-7383(94)90091-4
  • Vila, M., Enz, C., & Costa, G. (2012). Innovative practices in the Spanish hotel industry. Cornell Hospitality Quarterly, 53(1), 75–85. doi:10.1177/1938965511426562
  • Westbrook, R. A., & Oliver, R. L. (1991). The dimensions of consumption emotion patterns and consumer satisfaction. Journal of Consumer Research, 18(1), 84–91. doi:10.1086/209243
  • Wines of Spain (n.d.). Spanish wine history – A brief history. Retrieved from http://winesfromspainusa.com/spanish-wine-history/
  • Woodside, A. G., & MacDonald, R. (1994). General systems framework of customer choice processes for tourism services. In R. V. Gasser & K. Weiermair (Eds.), Spoilt for choice. Decision-making processes and preference changes of tourists. Intertemporal and intercountry perspectives (pp. 30–59). Vienna, Austria: Kultur Verlag.
  • World Architecture News Awards. (2007). Rioja leading the way in the design stakes [Data file]. Retrieved from http://www.worldarchitecturenews.com/project/2007/1640/wan-editorial/marqu-s-de-riscal-in-rioja.html
  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(8), 45–56. doi:10.1016/j.tourman.2003.08.016
  • Yuan, Y.-H., & Wu, C. (2008). Relationships among experiential marketing, experiential value, and customer satisfaction. Journal of Hospitality & Tourism Research, 32(3), 387–410. doi:10.1177/1096348008317392
  • Zhang, T., Abound Omran, B., & Cobanoglu, C. (2017). Generation Y’s positive and negative eWOM: Use of social media and mobile technology. International Journal of Contemporary Hospitality Management, 29(2), 732–761. doi:10.1108/IJCHM-10-2015-0611

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.