Developing a Conceptual Model of Brand Equity in the Hotel Industry Based on Aaker's Perspective

REFERENCES

• Aaker , D. A. 1991 . Managing brand equity , New York : Free Press .
   Google Scholar
• Aaker , D. A. 1996 . Measuring brand equity across products and markets . California Management Review , 38 ( 3 ) : 102 – 122 .
   Web of Science ®Google Scholar
• Bailey , R. and Ball , S. 2006 . An exploration of the meanings of hotel brand equity . The Service Industries Journal , 26 ( 1 ) : 15 – 38 .
   Web of Science ®Google Scholar
• Berry , L. 2000 . Cultivating service brand equity. Academy of Marketing Science . Journal , 28 ( 1 ) : 128 – 137 .
   Google Scholar
• Buil , I. , Chernatony , I. and Martınez , E. 2008 . Cross-national validation of the consumer-based brand equity scale . Journal of Product & Brand Management , 17 ( 6 ) : 384 – 392 .
   Google Scholar
• Chernatony , L. and Segal-Horn , S. 2003 . The criteria for successful service brands . European Journal of Marketing , 37 ( 7/8 ) : 1095 – 1118 .
   Google Scholar
• Daffey , A. and Abratt , R. 2002 . Corporate branding in a banking environment . Corporate Communications , 7 ( 2 ) : 87 – 91 .
   Google Scholar
• Dyson , P. , Farr , A. and Hollis , N. S. 1996 . Understanding, measuring and using brand equity . Journal of Advertising Research , 36 ( 6 ) : 9 – 21 .
   Web of Science ®Google Scholar
• Farquhar , P. H. 1989 . Managing brand equity . Marketing Research , 1 ( 3 ) : 24 – 33 .
   Google Scholar
• Fornell , C. and Larcker , D. F. 1981 . Evaluating structural equation models with unobservable variables and measurement error . Journal of Marketing Research , 18 ( 1 ) : 39 – 50 .
   Web of Science ®Google Scholar
• Freitag , J. 2008 . Performance of branded, independents in downturns . Hotel and Motel Management , 223 ( 19 ) : 24 November
   Google Scholar
• Gounaris , S.P. and Stathakopoulos , V. 2004 . Antecedents and consequences of brand loyalty: An empirical study . Journal of Brand Management , 11 ( 4 ) : 283 – 307 .
   Google Scholar
• Grace , D. and O'Cass , A. 2002 . Brand associations: Looking through the eye of the beholder . Qualitative Market Research , 5 : 96 – 111 . 2
   Google Scholar
• Grace , D. and O'Cass , A. 2004 . Examining service experiences and post-consumption . Journal of Services Marketing , 18 ( 6/7 ) : 450
   Google Scholar
• Kayaman , R. and Arasli , H. 2007 . Customer based brand equity: Evidence from the hotel industry . Managing Service Quality , 17 ( 1 ) : 92 – 109 .
   Google Scholar
• Keller , K. L. 1993 . Conceptualizing, measuring, and managing customer-based brand equity . Journal of Marketing , 57 ( 1 ) : 1 – 22 .
   Web of Science ®Google Scholar
• Keller , K. L. 1998 . Managing brands for the long run: Brand reinforcement and revitalization strategies . California Management Review , 41 ( 3 ) : 102 – 124 .
   Web of Science ®Google Scholar
• Keller , K. L. 2008 . “ Strategic branding management: Building, measuring, and managing brand equity ” . Upper Saddle River, NJ : Pearson Education .
   Google Scholar
• Kim , W. G. , Jin Sun , B. and Kim , H. J. 2008 . Multidimensional customer-based brand equity and its consequences in mispriced hotels . Journal of Hospitality and Tourism Research , 32 ( 2 ) : 235 – 254 .
   Web of Science ®Google Scholar
• Knox , S. and Bickerton , D. 2003 . The six conventions of corporate branding . European Journal of Marketing , 37 : 998 – 1016 . 7/8
   Google Scholar
• Mackay , M. M. 2001 . Evaluation of brand equity measures: Further empirical results . Journal of Brand Management , 10 ( 1 ) : 38 – 51 .
   Google Scholar
• Mitchell , A. 2008 . A brand is worth almost nothing unless it can prove it has value . Marketing Week , November : 28
   Google Scholar
• Nunnally , J. C. and Bernstein , I. H. 1994 . Psychometric theory , 3rd , New York : McGraw-Hill .
   Google Scholar
• Odin , Y. , Odin , N. and Valette-Florence , P. 2001 . Conceptual and operational aspects of brand loyalty: An empirical investigation . Journal of Business Research , 53 ( 2 ) : 75
   Web of Science ®Google Scholar
• O'Neil , J. W. and Xiao , Q. 2006 . The role of brand affiliation in hotel market value . Cornell Hotel and Restaurant Administration Quarterly , 47 ( 3 ) : 210 – 223 .
   Google Scholar
• Pappu , R. , Quester , P. G. and Cooksey , R. W. 2005 . Consumer-based brand equity: Improving the measurement empirical evidence . Journal of Product & Brand Management , 14 ( 3 ) : 143 – 154 .
   Google Scholar
• Pappu , R. , Quester , P. G. and Cooksey , R. W. 2006 . Consumer-based brand equity and country-of-origin relationships . European Journal of Marketing , 40 ( 5/6 ) : 696 – 717 .
   Web of Science ®Google Scholar
• Prasad , K. and Dev , C. S. 2000 . Managing hotel brand equity: A customer-centric framework for assessing performance . Cornell Hotel and Restaurant Administration Quarterly , 41 ( 3 ) : 22 – 32 .
   Google Scholar
• Rushmore , S. , Ciraldo , D. M. and Tarras , J. 2002 . Hotel investment handbook , New York : West Group .
   Google Scholar
• Sirgy , J. , Lee , D. J. , Johar , J. S. and Tidwell , J. 2008 . Effect of self-congruity with sponsorship on brand loyalty . Journal of Business Research , 61 ( 10 ) : 1091 – 1097 .
   Web of Science ®Google Scholar
• Tam , J. L. M. 2008 . Brand familiarity: Its effects on satisfaction evaluation . Journal of Service Marketing , 22 ( 1 ) : 3 – 12 .
   Google Scholar
• Vallaster , C. and Chernatony , L. 2005 . Internationalization of services brands: The role of leadership during the internal brand building process . Journal of Marketing Management , 21 ( 1/2 ) : 181 – 203 .
   Google Scholar
• Wallstrom , A. , Karlsson , T. and Salehi-Sangari , E. 2008 . Builiding a corporate brand: The internal brand building process in Swedish service firms . Journal of Brand Management , 16 ( 1/2 ) : 40 – 50 .
   Google Scholar
• Washburn , J. H. and Plank , R. E. 2002 . Measuring brand equity: An evaluation of a consumer-based brand equity scale . Journal of Marketing Theory and Practice , 10 ( 1 ) : 46 – 62 .
   Google Scholar
• Yoo , B. and Donthu , N. 2001 . Developing and validating multidimensional consumer-based brand equity scale . Journal of Business Research , 52 ( 1 ) : 1 – 14 .
   Web of Science ®Google Scholar
• Yoo , B. , Donthu , N. and Lee , S. 2000 . An examination of selected marketing mix elements and brand equity . Journal of the Academy of Marketing Science , 28 ( 2 ) : 195 – 211 .
   Web of Science ®Google Scholar