Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India

References

• Abdelsalam, S., N. Salim, R. A. Alias, and O. Husain. 2020. Understanding online impulse buying behavior in social commerce: A systematic literature review. IEEE Access. 20:89041–58. doi:10.1109/ACCESS.2020.2993671
   Google Scholar
• Adelaar, T., S. Chang, K. M. Lancendorfer, B. Lee, and M. Morimoto. 2003. Effects of media formats on emotions and impulse buying intent. Journal of Information Technology 4 (18):247–66.
   Google Scholar
• Akram, U., P. Hui, M. K. Khan, C. Yan, and Z. Akram. 2018. Factors affecting online impulse buying: Evidence from Chinese social commerce environment. Sustainability, 10: 352. doi:10.3390/su10020352.
   Web of Science ®Google Scholar
• Amos, C., G. R. Holmes, and W. C. Keneson. 2014. A meta-analysis of consumer impulsive buying. Journal of Retailing and Consumer Services 21 (2):86–97. doi:10.1016/j.jretconser.2013.11.004.
   Google Scholar
• Anesbury, Z., M. Nenycz-Thiel, J. Dawes, and R. Kennedy. 2016. How do shoppers behave online? An observational study of online grocery shopping. Journal of Consumer Behaviour 15 (3):261–70. doi:10.1002/cb.1566.
   Web of Science ®Google Scholar
• Applebaum, W. 1951. Studying consumer behavior in retail stores. Journal of Marketing 16 (2):172–178. doi:10.2307/1247625.
   Web of Science ®Google Scholar
• Aragoncillo, L., and C. Orús. 2018. Impulse buying behaviour: An online-offline comparative and the impact of social media. Spanish Journal of Marketing - ESIC 22 (1):42–62. doi:10.1108/SJME-03-2018-007.
   Google Scholar
• Arcieri, K. 2021. Flipkart is No. 1 in India but faces formidable foe in Amazon, say experts. https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/flipkart-is-no-1-in-india-but-faces-formidable-foe-in-amazon-say-experts-54083920 (accessed March 3, 2021).
   Google Scholar
• Arnold, M. J., and K. E. Reynolds. 2003. Hedonic shopping motivations. Journal of Retailing 79 (2):77–95. doi:10.1016/S0022-4359(03)00007-1.
   Web of Science ®Google Scholar
• Babin, B. J., W. R. Darden, and M. Griffin. 1994. Work and/or fun? Measuring hedonic and utilitarian shopping value. Journal of Consumer Research 26 (4):644–56.
   Web of Science ®Google Scholar
• Badgaiyan, A. J., and A. Verma. 2014. Intrinsic factors affecting impulsive buying behavior: Evidence from India. Journal of Retailing and Consumer Services 21 (4):537–49. doi:10.1016/j.jretconser.2014.04.003.
   Google Scholar
• Bagozzi, R. P. 1986. Attitude formation under the theory of reasoned action: A purposeful behavior reformulation. British Journal of Social Psychology 25 (2):95–107. doi:10.1111/j.2044-8309.1986.tb00708.x.
   Google Scholar
• Batra, R., and O. T. Ahtola. 1990. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters 2:159–70.
   Google Scholar
• Bayley, G., and C. Nancarrow. 1998. Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal 1 (2):99–114. doi:10.1108/13522759810214271.
   Google Scholar
• Beatty, S. E., and M. E. Ferrell. 1998. Impulse buying: Modeling its precursors. Journal of Retailing 74 (2):169–91. doi:10.1016/S0022-4359(99)80092-X.
   Web of Science ®Google Scholar
• Bressolles, G., F. Durrieu, and M. Giraud. 2007. The impact of electronic service quality’s dimensions on customer satisfaction and buying impulse. Journal of Customer Behaviour 6 (1):37–56. doi:10.1362/147539207X198365.
   Google Scholar
• Buckley, P. G. 1991. An S-O-R Model of the Purchase of an Item in a Store. in NA - Advances in Consumer Research Volume 18, eds. Rebecca H. Holman and Michael R. Solomon, Provo, UT: Association for Consumer Research, Pages: 491–500.
   Google Scholar
• Chan, T. K. H., C. M. K. Cheung, and Z. W. Y. Lee. 2017. The state of online impulse-buying research: A literature analysis. Information & Management 54 (2):204–17. doi:10.1016/j.im.2016.06.001.
   Web of Science ®Google Scholar
• Chang, S. H., W. H. Chih, D. K. Liou, and L. R. Hwang. 2014. The influence of web aesthetics on customers’ PAD. Computers in Human Behavior 36:168–78. doi:10.1016/j.chb.2014.03.050.
   Web of Science ®Google Scholar
• Chen, T. 2011. Personality traits hierarchy of online shoppers. International Journal of Marketing Studies 3 (4):23–39. doi:10.5539/ijms.v3n4p23.
   Google Scholar
• Chen, C.-D., and E. C. S. Ku. 2021. Diversified online review websites as accelerators for online impulsive buying: The moderating effect of price dispersion. Journal of Internet Commerce 20 (1):113–35. doi:10.1080/15332861.2020.1868227.
   Web of Science ®Google Scholar
• Chen, Y.-F., and R.-Y. Wang. 2016. Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention. Journal of Consumer Behaviour 15 (2):186–97. doi:10.1002/cb.1563.
   Web of Science ®Google Scholar
• Chih, W. H., C. H. J. Wu, and H. J. Li. 2012. The antecedents of consumer online buying impulsiveness on a travel website: Individual internal factor perspectives. Journal of Travel & Tourism Marketing 29 (5):430–43. doi:10.1080/10548408.2012.691393.
   Web of Science ®Google Scholar
• Childers, T. L., C. L. Carr, J. Peck, and S. Carson. 2001. Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing 77 (4):511–35. doi:10.1016/S0022-4359(01)00056-2.
   Web of Science ®Google Scholar
• Chuan, S. L., and C. C. Gan. 2015. The influence of individual internal factors on impulse buying behaviour through online shopping. Global Journal of Business and Social Science Review 1 (1):60–70.
   Google Scholar
• Clover, V. T. 1950. Relative importance of impulse-buying in retail stores. Journal of Marketing 15 (1):66–70. doi:10.2307/1247083.
   Web of Science ®Google Scholar
• Cohen, J. 1988. Statistical power analysis for the social sciences. 2nd ed. Hillsdale, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Comrey, A. L, and H. B. Lee. 1992. A first course in factor analysis. 2nd ed. Hillsdale, NJ: Lawrence Erlbaum.
   Google Scholar
• Davis, R., B. Lang, and J. S. Diego. 2014. How gender affects the relationship between hedonic shopping motivation and purchase intentions? Journal of Consumer Behaviour 13 (1):18–30. doi:10.1002/cb.1450.
   Web of Science ®Google Scholar
• Davydenko, M., and J. Peetz. 2020. Shopping less with shopping lists: Planning individual expenses ahead of time affects purchasing behavior when online grocery shopping. Journal of Consumer Behaviour 19 (3):240–51. doi:10.1002/cb.1812.
   Web of Science ®Google Scholar
• Dawson, S., and M. Kim. 2010. Cues on apparel websites that trigger impulse purchases. Journal of Fashion Marketing and Management: An International Journal 14 (2):230–46. doi:10.1108/13612021011046084.
   Google Scholar
• De, R., N. Pandey, and A. Pal. 2020. Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice. International Journal of Information Management 55:102171. doi:10.1016/j.ijinfomgt.2020.102171.
   PubMed Web of Science ®Google Scholar
• Devaraj, S., M. Fan, and R. Kohli. 2002. Antecedents of B2C channel satisfaction and preference: Validating commerce metrics. Information Systems Research 13 (3):316–33. doi:10.1287/isre.13.3.316.77.
   Web of Science ®Google Scholar
• Dholakia, U. M. 2000. Temptation and resistance: An integrated model of consumption impulse formation and enactment. Psychology and Marketing 17 (11):955–82. doi:10.1002/1520-6793(200011)17:11<955::AID-MAR3>3.0.CO;2-J.
   Web of Science ®Google Scholar
• Dhurup, M. 2014. Impulsive fashion apparel consumption: the role of hedonism, fashion involvement and emotional gratification in fashion apparel impulsive buying behaviour in a developing country. Mediterranean Journal of Social Sciences 5 (8):168–76. doi:10.5901/mjss.2014.v5n8p168.
   Google Scholar
• Donthu, N., and A. Garcia. 1999. The internet shopper. Journal of Advertising Research 39 (1):52–8.
   Google Scholar
• Donthu, N., and A. Gustafsson. 2020. Effects of COVID-19 on business and research. Journal of Business Research 117:284–89. doi:10.1016/j.jbusres.2020.06.008.
   PubMed Web of Science ®Google Scholar
• Dubé, L., and S. Morin. 2001. Background music pleasure and store evaluation: Intensity effects and psychological mechanisms. Journal of Business Research 54 (2):107–13. doi:10.1016/S0148-2963(99)00092-2.
   Web of Science ®Google Scholar
• Elliott, A. C, and W. A. Woodward. 2007. Statistical analysis quick reference guidebook with SPSS examples. 1st ed. London: Sage Publications.
   Google Scholar
• Eroglu, S. A., K. A. Machleit, and L. M. Davis. 2001. Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research 54 (2):177–84. doi:10.1016/S0148-2963(99)00087-9.
   Web of Science ®Google Scholar
• Fenton-O’Creevy, M., S. Dibb, and A. Furnham. 2018. Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self-regulation? Psychology & Marketing 35 (3):175–88. doi:10.1002/mar.21078.
   Web of Science ®Google Scholar
• Field, A. 2009. Discovering statistics using SPSS. 3rd ed, 822. London: SAGE publications Ltd.
   Google Scholar
• Fletcher, G., and M. Griffiths. 2020. Digital transformation during a lockdown. International Journal of Information Management 55:102185. doi:10.1016/j.ijinfomgt.2020.102185.
   PubMed Web of Science ®Google Scholar
• Fornell, C., and D. Larcker. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1):39–50.
   Web of Science ®Google Scholar
• Foroughi, A., N. A. Buang, Z. C. Senik, and R. S. Hajmisadeghi. 2013. Impulse buying behavior and moderating role of gender among Iranian shoppers. Journal of Basic and Applied Scientific Research 3 (4):760–69.
   Google Scholar
• Frick, V., E. Matthies, J. Thogersen, and T. Santarius. 2021. Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption. Journal of Consumer Behaviour 20 (2):288–308. doi:10.1002/cb.1855.
   Web of Science ®Google Scholar
• Ganesh, J., K. E. Reynolds, M. Luckett, and N. Pomirleanu. 2010. Online shopper motivation and e-store attributes: An examination of online patronage behavior and shopper typology. Journal of Relating 86 (1):106–15.
   Google Scholar
• Goel, P., S. Parayitam, A. Sharma, N. P. Rana, and Y. K. Dwivedi. 2022. A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping. Journal of Business Research 142:1–16. doi:10.1016/j.jbusres.2021.12.041.
   Web of Science ®Google Scholar
• Hair, J. F., W. C. Black, B. J. Babin, and R. E. Anderson. 2009. Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Hausman, A. 2000. A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing 17 (5):403–19. doi:10.1108/07363760010341045.
   Google Scholar
• Hayes, A. F. 2018. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York: The Guilford Press.
   Google Scholar
• Hernandez, B., J. Jimenez, and J. M. Martin. 2009. The impact of self-efficacy, ease of use and usefulness one-purchasing: An analysis of experienced e-shoppers. Interacting with Computers 21 (1–2):146–56. doi:10.1016/j.intcom.2008.11.001.
   Web of Science ®Google Scholar
• Hirschman, E. C., and M. B. Holbrook. 1982. Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing 46 (3):92–101. doi:10.1177/002224298204600314.
   Web of Science ®Google Scholar
• Hirsh, J. B. 2010. Personality and environmental concern. Journal of Environmental Psychology 30 (2):245–48. doi:10.1016/j.jenvp.2010.01.004.
   Web of Science ®Google Scholar
• Holden, R. R, and J. Passey. 2009. Social desirability. In Handbook of individual differences in social behavior, ed. M. R. Leary and R. H. Hoyle, 441–54. New York: The Guilford Press.
   Google Scholar
• Husnain, M., B. Rehman, F. Syed, and M. W. Akhtar. 2019. Personal and in-store factors influencing impulse buying behavior among generation Y consumers of small cities. Business Perspectives and Research 7 (1):92–107. doi:10.1177/2278533718800625.
   Google Scholar
• IBEF. 2021. Retail Industry in India, https://www.ibef.org/industry/retail-india.aspx (accessed July 14, 2021).
   Google Scholar
• Iyer, G. R., M. Blut, S. H. Xiao, and D. Grewal. 2020. Impulse buying: A meta-analytic review. Journal of the Academy of Marketing Science 48 (3):384–404. doi:10.1007/s11747-019-00670-w.
   Web of Science ®Google Scholar
• Jeon, J.-K. 1990. An empirical investigation of the relationship between affective states, in- store browsing, and impulse buying. Unpublished PhD. diss., The University of Alabama.
   Google Scholar
• Jones, M. A., K. E. Reynolds, S. Weun, and S. E. Beatty. 2003. The product-specific nature of impulse buying tendency. Journal of Business Research 56 (7):505–11. doi:10.1016/S0148-2963(01)00250-8.
   Web of Science ®Google Scholar
• Kacen, J. J., and J. A. Lee. 2002. The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology 12 (2):163–76. doi:10.1207/S15327663JCP1202_08.
   Web of Science ®Google Scholar
• Kempa, S., K. Vebrian, and H. Bendjeroua. 2020. Sales promotion, hedonic shopping value, and impulse buying on online consumer websites. SHS Web of Conferences 76:01052. doi:10.1051/shsconf/20207601052.
   Google Scholar
• Kennedy, P. 1979. A guide to econometrics. 2nd ed. Cambridge, MA: MIT Press.
   Google Scholar
• Khare, A., and S. Rakesh. 2011. Antecedents of online shopping behavior in India: An examination. Journal of Internet Commerce 10 (4):227–44. doi:10.1080/15332861.2011.622691.
   Google Scholar
• Kim, J. 2020. Learning and teaching online during Covid-19: Experiences of student teachers in an early childhood education practicum. International Journal of Early Childhood 52:145–58. doi:10.1007/s13158-020-00272-6
   PubMedGoogle Scholar
• Kim, S., and M. S. Eastin. 2011. Hedonic tendencies and the online consumer: An investigation of the online shopping process. Journal of Internet Commerce 10 (1):68–90. doi:10.1080/15332861.2011.558458.
   Google Scholar
• Kim, J., and R. LaRose. 2004. Interactive E-commerce: Promoting consumer efficiency or impulsivity? Journal of Computer Mediated Communication 10:0–0. doi:10.1111/J.1083-6101.2004.TB00234.X.
   Google Scholar
• Klein, A., and V. M. Sharma. 2018. German millennials’ decision-making styles and their intention to participate in online group buying. Journal of Internet Commerce 17 (4):383–417. doi:10.1080/15332861.2018.1463804.
   Web of Science ®Google Scholar
• Kollat, D. T., and R. P. Willet. 1967. Costumer impulse purchase behavior. Journal of Marketing Research 4 (1):21–31. doi:10.2307/3150160.
   Web of Science ®Google Scholar
• Koufaris, M. 2002. Applying the technology acceptance model and flow theory to online consumer behaviour. Information Systems Research 13 (2):205–23. doi:10.1287/isre.13.2.205.83.
   Web of Science ®Google Scholar
• Krejcie, R. V., and D. W. Morgan. 1970. Determining sample size for research activities. Educational and Psychological Measurement 30 (3):607–10. doi:10.1177/001316447003000308.
   Web of Science ®Google Scholar
• LaRose, R. 2006. On the negative effects of E-commerce: A socio-cognitive exploration of unregulated online buying. Journal of Computer-Mediated Communication 6 (3):0. doi:10.1111/j.1083-6101.2001.tb00120.x.
   Google Scholar
• Levine, S. 2018. Show us your data: Connect the dots, improve science. Management and Organization Review 14 (2):433–37. doi:10.1017/mor.2018.19.
   Web of Science ®Google Scholar
• Li, W., and Y. Yuan. 2018. Purchase experience and involvement for risk perception in online group buying. Nankai Business Review International 9 (4):587–607. doi:10.1108/NBRI-11-2017-0064.
   Web of Science ®Google Scholar
• Lin, J., and C. H. Chuan. 2013. A study on youth online impulsive purchase: The relationship between individual difference, shopping environment, emotion response and purchase. Journal of Creative Communications 8(2-3):209–29. doi:10.1177/0973258613512571.
   Google Scholar
• Loiacono, E. T., R. T. Watson, and D. L. Goodhue. 2007. Web Qual: An instrument for consumer evaluation of web sites. International Journal of Electronic Commerce 11 (3):51–87. doi:10.2753/JEC1086-4415110302.
   Web of Science ®Google Scholar
• Lopez, M. A. 2016. Review of models of consumer behavior and influence of emotions in the decision making. International Journal of Economics and Management Engineering 10 (4):1333–9.
   Google Scholar
• Luo, J., S. Ba, and H. Zhang. 2012. The effectiveness of online shopping characteristics and well-designed websites on satisfaction. MIS Quarterly 36 (4):1131–44. A9 doi:10.2307/41703501.
   Web of Science ®Google Scholar
• Maditinos, I. D., and K. Theodoridis. 2010. Satisfaction determinants in Greek online shopping context. Information Technology & People 23 (4):312–29. doi:10.1108/09593841011087789.
   Web of Science ®Google Scholar
• Mead, J. A., R. Richerson, and W. Li. 2020. Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising. Journal of Retailing 96 (2):282–96. doi:10.1016/j.jretai.2019.10.002.
   Web of Science ®Google Scholar
• Mehrabian, A, and J. A. Russell. 1974. An approach to environmental psychology. Cambridge, MA: MIT Press.
   Google Scholar
• Mehta, N. P., and P. K. Chugan. 2013. The impact of visual merchandising on impulse buying behavior of consumer: A case from central mall of Ahmedabad, India. Universal Journal of Management 1(2):76–82. doi:10.13189/ujm.2013.010206.
   Google Scholar
• Mihic, M., and I. Kursan. 2010. Assessing the situational factors and impulsive buying behavior: Market segmentation approach. Management: Journal of Contemporary Management Issues 15 (2):47–66.
   Google Scholar
• Naeem, M. 2021. Understanding the customer psychology of impulse buying during COVID-19 pandemic: Implications for retailers. International Journal of Retail & Distribution Management, 49(3), 377–393.
   Web of Science ®Google Scholar
• Nagar, K. 2016. Drivers of E-store patronage intentions: Choice overload, internet shopping anxiety, and impulse purchase tendency. Journal of Internet Commerce 15 (2):97–124. doi:10.1080/15332861.2016.1148971.
   Web of Science ®Google Scholar
• Netemeyer, R. G., M. W. Johnston, and S. Burton. (1990). Analysis of role conflict and role ambiguity in a structural equations framework. Journal of Applied Psychology 75 (2):148–57. doi:10.1037/0021-9010.75.2.148.
   Google Scholar
• Parboteeah, D. V., J. S. Valacich, and J. D. Wells. 2009. The influence of website characteristics on a consumer’s urge to buy impulsively. Information Systems Research 20 (1):60–78. doi:10.1287/isre.1070.0157.
   Web of Science ®Google Scholar
• Park, E. J., E. Y. Kim, V. M. Funches, and W. Foxx. 2012. Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research 65 (11):1583–9.
   Web of Science ®Google Scholar
• Park, M. J., and S. Lennon. 2009. Brand name and promotion in online shopping contexts. Journal of Fashion Marketing and Management: An International Journal 13 (2):149–60. doi:10.1108/13612020910957680.
   Google Scholar
• Parsons, A. G. 2002. Non-functional motives for online shoppers: Why we click. Journal of Consumer Marketing 19 (5):380–92. doi:10.1108/07363760210437614.
   Google Scholar
• Piron, F. 1991. Defining impulse purchasing. Advances in Consumer Research 18:509–14.
   Google Scholar
• Podsakoff, P. M., MacKenzie S. B., Lee J.-Y., and Podsakoff N. P., 2003. Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology 88 (5):879–903. doi:10.1037/0021-9010.88.5.879.
   PubMed Web of Science ®Google Scholar
• Retail customer experience 2021. Despite pandemic, tepid economy, consumers spending pretty much the same as last year https://www.retailcustomerexperience.com/news/despite-pandemic-tepid-economy-consumers-spending-pretty-much-the-same-as-last-year/ (accessed on March 13, 2021).
   Google Scholar
• Rook, D. W. 1987. The buying impulse. Journal of Consumer Research 14 (2):189–97. doi:10.1086/209105.
   Web of Science ®Google Scholar
• Rook, D. W., and R. J. Fisher. 1995. Normative influences on impulsive buying behavior. Journal of Consumer Research 22 (3):305–13. doi:10.1086/209452.
   Web of Science ®Google Scholar
• Rook, D. W., and M. P. Gardner. 1993. In the mood: Impulse buying’s affective antecedents. Research in Consumer Behavior 6 (1):1–28.
   Google Scholar
• Sahetapy, W. L., Kurnia E. Y. & O. Anne. 2020. The influence of hedonic motives on online impulse buying through shopping lifestyle for career women. SHS Web of Conferences 76:01057. doi:10.1051/shsconf/20207601057.
   Google Scholar
• Saleh, K. 2021. Impulse buying Persona: Statistics and trends. https://www.invespcro.com/blog/impulse-buying/ (accessed March 2, 2021).
   Google Scholar
• Santini, F. D. O., W. J. Ladeira, V. A. Vieira, C. F. Araujo, and C. H. Sampaio. 2019. Antecedents and consequences of impulse buying: A meta-analytic study. RAUSP Management Journal 54 (2):178–204. doi:10.1108/RAUSP-07-2018-0037.
   Web of Science ®Google Scholar
• Sarah, F. H., C. L. Goi, F. Chieng, and K. M. R. Taufique. 2021. Examining the influence of atmospheric cues on online impulse buying behavior across product categories: Insights from an emerging E-market. Journal of Internet Commerce 20 (1):25–45. doi:10.1080/15332861.2020.1836593.
   Web of Science ®Google Scholar
• Shahjehan, A., J. A. Qureshi, F. Zeb, and K. Saifullah. 2011. The effect of personality on impulsive and compulsive buying behaviors. African Journal of Business Management 6 (6):2187–94.
   Google Scholar
• Shahpasandi, F., A. Zarei, and M. S. Nikabadi. 2020. Consumers’ impulse buying behavior on instagram: Examining the influence of flow experiences and hedonic browsing on impulse buying. Journal of Internet Commerce 19 (4):437–65. doi:10.1080/15332861.2020.1816324.
   Web of Science ®Google Scholar
• Sharma, P., B. Sivakumaran, and R. Marshall. 2010. Impulse buying and variety seeking: A trait- correlates perspective. Journal of Business Research 63 (3):276–83. doi:10.1016/j.jbusres.2009.03.013.
   Web of Science ®Google Scholar
• Slickdeals 2020. Americans increased impulse spending by 18 percent during the COVID-19 pandemic, according to new survey commissioned by slickdeals. https://www.prnewswire.com/news-releases/americans-increased-impulse-spending-by-18-percent-duringthe-covid-19-pandemic-according-to-new-survey-commissioned-by-slickdeals-301055530.html (accessed March 13, 2021).
   Google Scholar
• Smith, D. N., and K. Sivakumar. 2004. Flow and internet shopping behavior: A conceptual model and research propositions. Journal of Business Research 57 (10):1199–208. doi:10.1016/S0148-2963(02)00330-2.
   Web of Science ®Google Scholar
• Stern, H. 1962. The significance of impulse buying today. Journal of Marketing 26 (2):59–62. doi:10.2307/1248439.
   Web of Science ®Google Scholar
• Summers, T. A., and P. R. Hebert. 2001. Shedding some light on store atmospherics: Influence of illumination on consumer behavior. Journal of Business Research 54 (2):145–50. doi:10.1016/S0148-2963(99)00082-X.
   Web of Science ®Google Scholar
• Sun, T., and G. Wu. 2011. Trait predictors of online impulsive buying tendency: A hierarchical approach. Journal of Marketing Theory and Practice 19 (3):337–46. doi:10.2753/MTP1069-6679190307.
   Google Scholar
• Tandon, U., R. Ravi Kiran, and A. Sah. 2017. Analyzing customer satisfaction: Users perspective towards online shopping. Nankai Business Review International 8 (3):266–88. doi:10.1108/NBRI-04-2016-0012.
   Web of Science ®Google Scholar
• Tiwari, M. 2021. Rising trend of online retailing in consumer electronics & appliances segment in India. Frost & Sullivan The Growth Pipeline Company. https://ww2.frost.com/frost-perspectives/rising-trend-of-online-retailing-in-consumer-electronics-appliances-segment-in-india/ (accessed March 13, 2021).
   Google Scholar
• Tractinsky, N., A. Cokhavi, M. Kirschenbaum, and T. Sharfi. 2006. Evaluating the consistency of immediate aesthetic perceptions of web pages. International Journal of Human-Computer Studies 64 (11):1071–83. doi:10.1016/j.ijhcs.2006.06.009.
   Web of Science ®Google Scholar
• Välikangas, L. 2018. Introduction to ‘show me the data! Improving evidence presentation for publication’ and ‘show us your data: Connect the dots, improve science. Management and Organization Review 14 (2):421. doi:10.1017/mor.2018.17.
   Web of Science ®Google Scholar
• Verhagen, T., and W. van Dolen. 2011. The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management 48 (8):320–27. doi:10.1016/j.im.2011.08.001.
   Web of Science ®Google Scholar
• Verma, H., and S. Singh. 2019. An exploration of e-impulse buying. International Journal of Electronic Marketing and Retailing 10 (1):45–59. doi:10.1504/IJEMR.2019.096626.
   Google Scholar
• Verplanken, B., and A. Herabadi. 2001. Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality 15 (1_suppl):S71–83. doi:10.1002/per.423.
   Web of Science ®Google Scholar
• Virvilaitė, R., and V. Saladienė. 2012. Models investigations of factors affecting consumer impulsive purchase behaviour in retail environment. Economics and Management 17 (2):664–70.
   Google Scholar
• Voss, K. E., E. R. Spangenberg, and B. Grohmann. 2003. Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research 40 (3):310–20. doi:10.1509/jmkr.40.3.310.19238.
   Web of Science ®Google Scholar
• Wolfinbarger, M., and M. Gilly. 2001. Shopping online for freedom, control, and fun. California Management Review 43 (2):34–55. doi:10.2307/41166074.
   Web of Science ®Google Scholar
• Wu, K., J. Vassileva, Z. Noorian, and Y. Zhao. 2015. How do you feel when you see a list of prices? The interplay among price dispersion, perceived risk and initial trust in Chinese C2C market. Journal of Retailing and Consumer Services 25 (1):36–46. doi:10.1016/j.jretconser.2015.03.007.
   Google Scholar
• Xu, Y., and J. Huang. 2014. Effects of price discounts and bonus packs on online impulse buying. Social Behavior and Personality: An International Journal 42 (8):1293–302. doi:10.2224/sbp.2014.42.8.1293.
   Web of Science ®Google Scholar