Advanced search
Publication Cover
Journal of Political Marketing Volume 17, 2018 - Issue 2: Budapest Political Communication Forum
Submit an article Journal homepage
436
Views
1
CrossRef citations to date
0
Altmetric
Articles

Crisis Management: Government Strategy in Framing Reform Proposals and Communications

Wojciech CwalinaDepartment of Marketing Psychology, University of Social Sciences and Humanities, Warsaw, Poland
&
Andrzej FalkowskiDepartment of Marketing Psychology, University of Social Sciences and Humanities, Warsaw, PolandCorrespondence[email protected]
Pages 122-136 | Published online: 05 Apr 2018

REFERENCES

  • Bauer, H. H., F. Huber, and A. Herrmann. 1996. “Political Marketing: An Information-Economic Analysis.” European Journal of Marketing 30 (10/11):152–65. doi:10.1108/03090569610149863.
  • Blanchard, O. 2011. Macroeconomics. Englewood Cliffs, NJ: Prentice Hall.
  • Borg, I., and J. Lingoes. 1987. Multidimensional Similarity Structure Analysis. New York: Springer.
  • Cwalina, W., A. Falkowski, and B. I. Newman. 2008. A cross-Cultural Theory of Voter Behavior. New York: Haworth Press/Taylor & Francis Group.
  • Cwalina, W., A. Falkowski, and B. I. Newman. 2011. Political Marketing: Theoretical and Strategic Foundations. Armonk, NY: M.E. Sharpe.
  • Cwalina, W., A. Falkowski, and B. I. Newman. 2012. “The Macro and Micro Views of Political Marketing: The Underpinnings of a Theory of Political Marketing.” Journal of Public Affairs 12 (4):254–69. doi:10.1002/pa.1421.
  • Gibson, J. 1999. “Political Timing: A Theory of Politicians’ Timing of Events.” Journal of Theoretical Politics 11 (4):471–96. doi:10.1177/0951692899011004002.
  • Grönroos, C. 1994. “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing.” Management Decision 32 (2):4–20. doi:10.1108/00251749410054774.
  • Grönroos, C. 1997. “Value-Driven Relational Marketing: From Products to Resources and Competencies.” Journal of Marketing Management 13 (5):407–19. doi:10.1080/0267257x.1997.9964482.
  • Kahneman, D., and A. Tversky. 1979. “Prospect Theory: An Analysis of Decision Under Risk.” Econometrica 47 (2):267–91. doi:10.2307/1914185.
  • Kotler, P., and N. Kotler. 1999. “Political Marketing. Generating effective candidates, campaigns, and causes.”In Handbook of Political Marketing, edited by B. I. Newman, 3–18. Thousand Oaks, CA: Sage.
  • Levitt, T. 1960. “Marketing Myopia.” Harvard Business Review 38 (4):45–56.
  • Lloyd, J. 2005. “Square Peg, Round Hole? Can Marketing-Based Concepts such as ‘Product’ and the ‘Marketing Mix’ have a Useful Role in the Political Arena.” In Current Issues in Political Marketing, edited by W. W. Wymer Jr. and J. Lees-Marshment, 27–46. Binghamton, NY: Haworth Press.
  • Morgan, R. M., and S. D. Hunt. 1994. “The Commitment-Trust Theory of Relationship Marketing.” Journal of Marketing 58 (3):20–38. doi:10.2307/1252308.
  • Nordhaus, W. D. 1975. “The Political Business Cycle.” Review of Economic Studies 42 (2):169–90. doi:10.2307/2296528.
  • Shepard, R. 1961. “The Analysis of Proximities: Multidimensional Scaling with Unknown Distance Function.” Psychometrika 27 (2):125–40. doi:10.1007/bf02289630.
  • Thaler, R. H. 1985. “Mental Accounting and Consumer Choice.” Marketing Science 4 (3):199–214. doi:10.1287/mksc.4.3.199.
  • Thaler, R. H. 1999. “Mental Accounting Matters.” Journal of Behavioral Decision Making 12 (3):183–206. doi:10.1002/(sici)1099-0771(199909)12:3<183::aid-bdm318>3.0.co;2-f.
  • Thaler, R. H., and E. J. Johnson. 1990. “Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice.” Management Science 36 (6):643–60. doi:10.1287/mnsc.36.6.643.
  • Tversky, A., and D. Kahneman. 1986. “Rational Choice and the Framing of Decision.” Journal of Business 59 (4, pt.2):S251–78. doi:10.1086/296365.
  • Wilkes, R. E. 1977. “Product Positioning by Multidimensional Scaling. Journal of Advertising Research 17 (4):15–19.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.