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- Patricia Keeton (Ph. D., New York University) is a Professor of Communication Arts at the Ramapo College of New Jersey, 505 Ramapo Valley Road, Mahwah, NJ 07430 ([email protected]). Her areas of research are cinema genres, social class representation, Latin American media, and global media. She is also the Director of the Latin American Video Archives (LAVA) Project, a unique collection of videotapes by Latin American producers and artists, housed at Ramapo College. Portions of this paper were presented at the annual conference of the New York State Communication Association, Monticello, NY, October 1999 and the Summer Institute of the Institute for Culture and Society/Marxist Literary Group, Georgetown University, Washington, DC, June, 2000.