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Original Articles

We're number one: Manipulating perceived market rankings to induce a placebo effect in credibility evaluations of a local newscast

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Pages 228-241 | Published online: 17 Mar 2009

References

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  • Walter S. McDowell (Ph. D., University of Florida) is an Assistant Professor in the School of Communication at the University of Miami, Coral Gables, FL 33124 ([email protected]). Prior to teaching he spent over two decades in television broadcasting, including a dozen years as Director of Marketing and Creative Services for ABC affiliate WFTV, Orlando. Dr. McDowell is the author of Branding TV: Principles and Practices (with Alan Batten) and Troubleshooting Audience Research, published by the National Association of Broadcasters. Steven J. Dick (Ph. D., Michigan State University) is an Assistant Professor of Radio‐Television at Southern Illinois University at Carbondale, Carbondale, IL 62901 ([email protected]). His research interests include media technology, management, and adoption.

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