Dialogic Public Relations and Resource Dependency: New Jersey Community Colleges as Models for Web Site Effectiveness

REFERENCES

• Badaracco , C. H. 1998 . The transparent corporation and organized community . Public Relations Review , 24 : 265 – 272 .
   Web of Science ®Google Scholar
• Borden , V. M. H. , Brown , P. C. and Garver , A. 2005 . The bigger picture: Trends in the ‘top 100.’ . Community College Week , 17 ( 23 ) June 20 : 8 – 10 .
   Google Scholar
• Broom , G. M. , Casey , S. and Ritchey , J. 1997 . Toward a concept of theory of organization–public relationships . Journal of Public Relations Research , 9 ( 2 ) : 83 – 98 .
   Google Scholar
• Bruning , S. D. 2002 . Relationship building as a retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes . Public Relations Review , 28 : 39 – 48 .
   Web of Science ®Google Scholar
• Boutie , P. 1996 . Will this kill that? (Long-term implications of Internet on marketing and communications) . Journal of Consumer Marketing , 13 ( 4 ) : 49 – 57 .
   Google Scholar
• Cafasso , E. Fall 2007 . “ Millennials in the workplace: Managing the expectations of PRs next generation ” . In The Strategist Fall , 38 – 40 .
   Google Scholar
• Callison , C. 2003 . Media relations and the Internet: How Fortune 500 company Web sites assist journalists in news gathering . Public Relations Review , 29 : 29 – 41 .
   Web of Science ®Google Scholar
• Coombs , T. W. 1998 . The Internet as potential equalizer: New leverage for confronting social irresponsibility . Public Relations Review , 24 : 289 – 304 .
   Web of Science ®Google Scholar
• Esrock , S. L. and Leichty , G. B. 1998 . Social responsibility and corporate Web pages: Self–presentation or agenda setting? . Public Relations Review , 24 : 305 – 319 .
   Web of Science ®Google Scholar
• Esrock , S. L. and Leichty , G. B. 1999 . Corporate World Wide Web pages: Serving the news media and other publics . Journalism and Mass Communication Quarterly , 76 : 456 – 467 .
   Web of Science ®Google Scholar
• Esrock , S. L. and Leichty , G. B. 2000 . Organization of corporate Web pages: Publics and functions . Public Relations Review , 26 : 327 – 344 .
   Web of Science ®Google Scholar
• Gohn , L. A. and Albin , G. R. , eds. 2007 . Understanding college student subpopulations: a guide for student affairs professionals Washington, DC : National Association of Student Public Affairs Administrators . Available from http://www.naspa.org/membership/mem/ebooks/Understanding_College_Student_Subpopulations.pdf
   Google Scholar
• Hachigian , D. and Hallahan , K. 2003 . Perceptions of public relations Web sites by computer industry journalists . Public Relations Review , 29 : 43 – 62 .
   Web of Science ®Google Scholar
• Heath , R. L. 1998 . New communication technologies: An issues management point of view . Public Relations Review , 26 : 31 – 51 .
   Google Scholar
• Jo , S. and Kim , Y. 2003 . The effect of Web characteristics on relationship building . Journal of Public Relations Research , 15 : 199 – 223 .
   Google Scholar
• Kang , S. and Norton , H. E. 2004 . Nonprofit organizations' use of the World Wide Web: Are they sufficiently fulfilling organizational goals? . Public Relations Review , 30 : 279 – 284 .
   Web of Science ®Google Scholar
• Kang , S. and Norton , H. E. 2006 . Colleges and universities' use of the World Wide Web: A public relations tool for the digital age . Public Relations Review , 32 : 426 – 428 .
   Web of Science ®Google Scholar
• Kanter , S. L. , Gamson , Z. F. and London , H. B. 1997 . Revitalizing general education in a time of scarcity: A navigational chart for administrators and faculty Boston : Allyn and Bacon. .
   Google Scholar
• Kent , M. L. 2001 . Managerial rhetoric and the metaphor of the World Wide Web . Critical Studies in Media Communication , 18 : 359 – 375 .
   Web of Science ®Google Scholar
• Kent , M. L. November 2008 . Top paper: “The dialogic turn in public relations: Toward a theory of dialogic practice.” Competitive paper accepted to the 2008 meeting of the National Communication Association, Public Relations Division, San Diego, California November ,
   Google Scholar
• Kent , M. L. and Taylor , M. 1998 . Building a dialogic relationship through the World Wide Web . Public Relations Review , 24 : 321 – 340 .
   Web of Science ®Google Scholar
• Kent , M. L. and Taylor , M. 2002 . Toward a dialogic theory of public relations . Public Relations Review , 28 : 21 – 37 .
   Web of Science ®Google Scholar
• Kent , M. L. , Taylor , M. and White , W. 2003 . The relationship between Web site design and organizational responsiveness to stakeholders . Public Relations Review , 29 : 66 – 77 .
   Web of Science ®Google Scholar
• Kenton , C. P. 2003 . Community college finance: Current funds revenue sources in 11 Midwest states in the decade of the 1990s Unpublished doctoral dissertation, Iowa State University, Ames, IA.
   Google Scholar
• Kenton , C. P. , Schuh , J. H. , Huba , M. E. and Shelley , M. C. Winter 2004 . “ Funding models of community colleges in 10 Midwest states ” . In Community College Review Winter , Retrieved October 10, 2005, from http://www.findarticles.com/p/articles/mi_mOHCZ/is_3_32/ai_n13487113/print
   Google Scholar
• Kim , S. , Brunner , B. R. and Fitch-Hauser , M. 2006 . Exploring community relations in a university setting . Public Relations Review , 32 : 191 – 193 .
   Web of Science ®Google Scholar
• Leichty , G. and Esrock , S. 2001 . Change and response on the corporate Web site . American Communication Journal , 5 ( 1 ) Available from http://acjournal.org/holdings/vol5/iss1/articles/leichtyesrock.pdf
   Google Scholar
• Lombard , M. , Snyder-Duch , J. and Bracken , C. C. 2002 . Content analysis in mass communication: Assessment and reporting of intercoder reliability . Human Communication Research , 28 : 587 – 604 .
   Web of Science ®Google Scholar
• McAllister , S. M. and Taylor , M. 2007 . Community college Web sites as tools for fostering dialogue . Public Relations Review , 33 : 230 – 232 .
   Web of Science ®Google Scholar
• McAllister-Spooner , S. M. 2008 . User perceptions of dialogic public relations tactics via the Internet . Public Relations Journal , 2 ( 1 ) : 1 – 18 .
   Google Scholar
• McCollum , K. November 25 1998 . “ High-school students use the Web intelligently for research, survey finds ” . In The Chronicle of Higher Education: Online November 25 ,
   Google Scholar
• New Jersey Council of County Colleges. 2007 . NJ community college enrollment sets new record Trenton, NJ : Author . Retrieved March 18, 2008, from http://www.njccc.org/news/enrollment2007.pdf
   Google Scholar
• Pfeffer , J. 1982 . Organizations and organizational theory Boston : Pitman. .
   Google Scholar
• Pfeffer , J. and Salancik , G. 1978 . The external control of organizations: A resource dependency perspective New York : Harper & Row. .
   Google Scholar
• Phillippe , K. A. and Patton , P. 2000 . National profile of community colleges: Trends and statistics Retrieved April 7, 2004, from http://www.aacc.nche.edu/Content/NavigationMenu/AboutCommunityColleges/HistoricalInformation/PasttoPresent/Past_to_Present.htm
   Google Scholar
• Poock , M. C. and Lefond , D. 2001 . How college-bound prospects perceive university Web sites: Findings, implications, and turning browsers into applicants . College & University , 77 ( 1 ) : 15 – 21 .
   Google Scholar
• Poock , M. C. and Lefond , D. 2003 . Characteristics of effective graduate school Web sites: Implications for the recruitment of graduate students . College & University , 78 ( 3 ) : 15 – 19 .
   Google Scholar
• Reber , B. H. , Gower , K. K. and Robinson , J. K. 2006 . The Internet and litigation public relations . Journal of Public Relations Research , 18 ( 1 ) : 23 – 44 .
   Google Scholar
• Reber , B. H. and Kim , J. K. 2006 . How activist groups use websites in media relations: Evaluating online press rooms . Journal of Public Relations Research , 18 ( 4 ) : 313 – 333 .
   Google Scholar
• Rennie , C. and Mackey , S. 2002 . “ Pharmaceutical companies' public relations and representation by Internet ” . In Proceedings of the ANZCA Conference: Communication Restructured for the 21st Century Paper presented at the ANZCA Conference: Communication Restrucured for the 21st Century, Australia and New Zealand Communication Association, Greenmount Beach Resort, Coolangatta. Hosted by Bond University, Queensland.
   Google Scholar
• Seltzer , T. and Mitrook , M. A. 2007 . The dialogic potential of weblogs in relationship building . Public Relations Review , 33 : 227 – 229 .
   Web of Science ®Google Scholar
• Sommerfeldt , E. 2007 . Activism, public relations, and the Internet: A case study of moveon.org Unpublished master's thesis, Western Michigan University, Kalamazoo.
   Google Scholar
• Stoner , M. 2004 . How the Web can speak to prospective students . The Chronicle of Higher Education , 50 ( 4 ) April 30 : B10 – 14 .
   Google Scholar
• Taylor , M. and Kent , M. L. 2004 . Congressional web sites and their potential for public dialogues . Atlantic Journal of Communication , 12 ( 2 ) : 59 – 76 .
   Google Scholar
• Taylor , M. and Kent , M. L. 2007 . A taxonomy of crisis response on the Internet . Public Relations Review , 33 ( 2 ) : 140 – 146 .
   Web of Science ®Google Scholar
• Taylor , M. , Kent , M. L. and White , W. J. 2001 . How activist organizations are using the Internet to build relationships . Public Relations Review , 27 ( 3 ) : 263 – 284 .
   Web of Science ®Google Scholar
• Taylor , M. and Perry , D. C. 2005 . The diffusion of traditional and new media tactics in crisis communication . Public Relations Review , 31 : 209 – 217 .
   Web of Science ®Google Scholar
• Templin , R. G. 2004 . “ The biggest challenge for community colleges: 6 views ” . In The Chronicle of Higher Education Retrieved June 1, 2006, from http://chronicle.com/weekly/v51/i10/10b01001.htm
   Google Scholar
• William Blair & Company. 2007 . Millennials survey: Broad media usage portends increasing fragmentation, preferences for ad-supported content online Chicago, IL : Author .
   Google Scholar
• Yavovich , B. 1996 . Web's next stage to use increased pull over push . Business Marketing , 81 November : 31
   Google Scholar