Learning about the real-world in MICE education: The case of exhibition learning from Thailand

References

• Alam, I. (2014). Designing experimental learning project for teaching marketing courses. Atlantic Marketing Journal, 3(2), 114–129.
   Google Scholar
• Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2005). Festival and special event management. Milton: John Wiley & Sons.
   Google Scholar
• Austin, J. E. (2000). Principles for partnership. Journal of Leader to Leader, 18, 44–50.
   Google Scholar
• Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Events Management: An introduction. Oxon: Routledge.
   Google Scholar
• Campiranon, K., & Arcodia, C. (2007). Market segmentation in time of crisis: A case study of the MICE sector in Thailand. Journal of Travel & Tourism Marketing, 23(2), 151–161.
   Google Scholar
• Chavan, M. (2011). Higher education students’ attitudes towards experiential learning in international business. Journal of Teaching in International Business, 22(2), 126–143. doi:10.1080/08975930.2011.615677
   Google Scholar
• Conceicao, S. C. & Skibba, K.A. (2007). Experiential learning activities for leisure and enrichment travel education. Journal of Teaching in Travel & Tourism, 7(4), 17–35.
   Google Scholar
• Deming, W.E. (2000), The new economics, for industry, government, education (2nd ed.), MIT Press: Cambridge, MA.
   Google Scholar
• Digance, J., Davidson, M. C., & Gleeson, B. J. (2001). Taking the classroom into the real world: Teaching conference management downunder. Journal of Convention & Exhibition Management, 3(1), 31–43.
   Google Scholar
• Feinstein, A. H., Mann, S., & Corsun, D. L. (2002). Charting the experiential territory. Journal of Management Development, 21(19), 732–744.
   Google Scholar
• Goldblatt, J. (2005). Special events: A new generation and the next frontier. Chichester: John Wiley and Sons.
   Google Scholar
• Goode, K. (2003). PDCA cycle & continuous educational improvement. Retrieved January 31, 2020, from https://study.com/academy/lesson/pdsa-cycle-continuous-educational-improvement.html
   Google Scholar
• Halim, A., & Mokhtar, A. (2016). Creating memorable visitor experiences by assessing. The satisfaction level and behavioral consequences of attendees. Procedia Economics and Finance, 37, 1–6. doi:10.1016/S2212-5671(16)30084-3
   Google Scholar
• He, W., & Preudhikulpradab, S. (2018). Improving collaborative learning, student engagement and student performance through an experiential learning cycle: A case of Chinese exchange students of an undergraduate program. ABAC ODI Journal Vision. Action. Outcome, 5(2), 36–58.
   Google Scholar
• Hou, H., Chang, K., & Sung, Y. (2007). An analysis of peer assessment online discussions within a course that uses project-based learning. Interactive Learning Environments, 15(3), 237–251. doi:10.1080/10494820701206974
   Web of Science ®Google Scholar
• Jiang, J., & Schmader, S. W. (2014). Event management education and professionalism: The view from the trenches. Event Management, 18(1), 25–37. doi:10.3727/152599514X13883555341814
   Google Scholar
• Jin, X., & Weber, K. (2016). Exhibition destination attractiveness – organizers’ and visitors’ perspectives. International Journal of Contemporary Hospitality Management, 28(12), 2795–2819.
   Web of Science ®Google Scholar
• Kim, Y., Lin, P. M., & Qiu, H. (2015). Experiential learning: Being a real event planner. Journal of Teaching in Travel & Tourism, 15(4), 382–401.
   Web of Science ®Google Scholar
• Knight, J. E., & Allen, S. (2012). Applying the PDCA cycle to the complex task of teaching and assessing public relations writing. International Journal of Higher Education, 1(2), 67–83.
   Google Scholar
• Laal, M., & Laal, M. (2012). Collaborative learning: What is it? Procedia - Social and Behavioral Sciences, 31, 491–495. doi:10.1016/j.sbspro.2011.12.092
   Google Scholar
• Lau, C. K. H., & Wong, S. C. H. (2010). The value of convention and events: Perspectives and experiences of industry leaders at International Convention and Expo Summit 2009. Journal of Convention & Event Tourism, 11, 234–246.
   Google Scholar
• Lawson, F. (2001). Congress, convention and exhibition facilities: Planning, design and management. Cambridge, MA: Architectural Press.
   Google Scholar
• Lee, M. J., Lee, S., & Joo, Y. M. (2015). The effect of exhibition service quality on exhibitor satisfaction behavioral intentions. Journal of Hospitality Marketing & Management, 24, 683–707.
   Web of Science ®Google Scholar
• Lee, H., & Lim, C. (2012). Peer evaluation in blended team project-based learning: What do students find important? Educational Technology & Society, 15 (4), 214–224.
   Web of Science ®Google Scholar
• Lee, D. P., & Palakurthi, R. (2013). Marketing strategy to increase exhibition attendance through controlling and eliminating leisure constraints. Event Management, 17(4), 323–336. doi:10.3727/152599513X13708863378114
   Google Scholar
• Lei, W., Lam, C., & Lourenco, F. (2015). A case study on hosting an event as an experiential learning experience for event education. Journal of Teaching in Travel & Tourism, 15, 345–361.
   Web of Science ®Google Scholar
• Leonard, P., & Leonard, L. J. (2001). The collaborative prescription: Remedy or reverie? International Journal of Leadership in Education, 4(4), 383–399. doi:10.1080/13603120110078016
   Google Scholar
• Maruyama, T., & Inoue, M. (2016). Continuous quality improvement of leadership education program through PDCA cycle. China-USA Business Review, 15(1), 42–49.
   Google Scholar
• Matsuo, M., & Nakahara, J. (2013). The effects of the PDCA cycle and OJT on workplace learning. The International Journal of Human Resource Management, 24(1), 195–207. 207. doi:10.1080/09585192.2012.674961
   Web of Science ®Google Scholar
• McEwen, L., Duck, R., Haigh, M., Smith, S., Wolfenden, L., & Kelly, K. (2005). Evaluating the postgraduate of vocational-taught master’s environmental course. Student Perspectives Planet, 14, 8–12.
   Google Scholar
• Robbe, D. (2000). Exhibitions and trade shows. New York: Wiley.
   Google Scholar
• Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: Professionalization and Event Management. Event Management, 18(1), 1–3. doi:10.3727/152599514X13883555341689
   Google Scholar
• Ruhanen, L. (2005). Bridging the divide between theory and practice. Journal of Teaching in Travel & Tourism, 5(4), 33–51. doi:10.1300/J172v05n04_03.
   Google Scholar
• Ruhanen, L., & McLennan, C. (2012). The learning experiences and preferences of tourism postgraduate students. Journal of Teaching in Travel & Tourism, 12, 146–164.
   Google Scholar
• Sangpikul, A. (2017). Implementing academic service learning and the PDCA cycle in a marketing course: Contributions to three beneficiaries. Journal of Hospitality, Leisure, Sport & Tourism Education, 21, 83–87.
   Web of Science ®Google Scholar
• Sangpikul, A. (2020). Challenging graduate students through experiential learning projects: The case of a marketing course in Thailand. Journal of Teaching in Travel & Tourism, 20(1), 59–73.
   Web of Science ®Google Scholar
• Seeber, I., de Vreede, G. J., Maier, R., & Weber, B. (2017). Beyond brainstorming: Exploring convergence in teams. Journal of Management Information Systems, 34(4), 939–969. doi:10.1080/07421222.2017.1393303
   PubMed Web of Science ®Google Scholar
• Sethi, J. (2012). The art of brainstorming. Retrieved January 31, 2020, from https://www.humanresourcesblog.in/2016/07/24/the-art-of-brainstorming/
   Google Scholar
• Sokovic, M., Pavletic, D., & Pipan, K. (2010). Quality improvement methodologies – PDCA cycle, RADAR Martix, DMAIC, and DFSS. Journal of Achievements in Materials and Manufacturing Engineering, 43(1), 476–483.
   Google Scholar
• Srinivas, H. (2011). What is collaborative learning? Retrieved February 1, 2020, from http://www.gdrc.org/kmgmt/c-learn/index.html
   Google Scholar
• Suarez-Barraza, M. F., & Rodriguez-Gonzalez, F. G. (2015). Bringing Kaizen to the classroom: Lessons learned in an operations management course. Total Quality Management, 26(9), 1002–1016.
   Google Scholar
• Venske, E. (2018). Rising to the occasion: Experiential learning experiences of event management students at a South African University of Technology. Event Management, 22(1), 79–97. doi:10.3727/152599517X15111988554017
   Google Scholar
• Whitfield, J., & Webber, D. (2011). Which exhibition attributes create repeat visitation? International Journal of Hospitality Management, 30(2), 439–447. doi:10.1016/j.ijhm.2010.07.010
   Web of Science ®Google Scholar
• Worrachaddejchai, D. (2019, September 19). Exhibitions sector on track to buck sluggish economy. Bangkok Post. Retrieved January 31, 2020, from https://www.bangkokpost.com/business/1743114/exhibitions-sector-on-track-to-buck-sluggish-economy
   Google Scholar
• Xuegao, Z. (2013). The research and exploration about teaching reform. Proceedings of the Conference on Education Technology and Information System (pp. 109–118). Sanya, China.
   Google Scholar
• Young, M. R. (2002). Experiential Learning=Hands-On+Minds-On. Marketing Education Review, 12(1), 43–51. doi:10.1080/10528008.2002.11488770.
   Google Scholar