REFERENCES
- Argenti , P. A. 2007 . Corporate communication , 4th , New York : McGraw Hill .
- Bhola , H. S. 1990 . Evaluating literacy for development projects, programs and campaigns: Evaluation planning, design and implementation, and utilization of evaluation results , Hamburg : Unesco Institute for Education .
- CIPR Chartered Institute of Public Relations & DTI Department of Trade and Industry . 2003 . Unlocking the potential of public relations , London : CIPR .
- CIPR Chartered Institute of Public Relations & CDF Communication Directors' Forum . 2004 . Best practices in the measurement and reporting of public relations and ROI , London : CIPR .
- Cutlip , S. M. , Center , A. H. and Broom , G. M. 2000 . Effective public relations , 8th , Englewood Cliffs, NJ : Prentice Hall .
- Fleisher , C. S. and Mahaffy , D. M. 1997 . A Balanced Scorecard Approach to Public Relations Management . Public Relations Review , 23 : 117 – 142 .
- Fombrun , C. J. 1996 . Reputation. Realizing value from the corporate image , Boston, MA : Harvard Business School Press .
- Grunig , L. A. , Grunig , J. E. and Dozier , D. M. 2002 . Excellent public relations and effective organizations , Mahwah, NJ : Lawrence Erlbaum Associates .
- Grunig , J. E and Hunt , T. 1984 . Managing public relations , New York : Holt, Rinehart & Winston .
- Invernizzi , E. 2000 . La comunicazione organizzativa: teorie, modelli e metodi , Milano : Giuffrè Editore .
- Invernizzi , E. 2004 . Relazioni pubbliche e comunicazione aziendale . Sviluppo e organizzazione , 204 : 70 – 78 .
- Jablin , F. M. and Putnam , L. L. 2001 . The new handbook of organizational communication , Thousand Oaks, CA : Sage .
- Lautenbach , C. 2004 . Seven steps to the board room seat – A communications performance management system developed by Germany's GPRA , Frankfurt : LautenbachSass .
- Leary, D. M. (2002): The measurement tree. The Measurement Standard www.themeasurementstandard.com/Issues/302/eng/learymeasuretree302.asp (Accessed: 21 March 2002 ).
- Ledingham , J. A. and Bruning , S. D. 2001 . “ Managing community relationships to maximize mutual benefit ” . In Handbook of public relations , Edited by: Heath , R. L. 527 – 535 . Thousand Oaks, CA : Sage .
- Lindenmann , W. K. 1993 . An effective yardstick to measure public relations success . Public Relations Quarterly , 38 ( 1 ) : 7 – 10 .
- Lindenmann , W. K. 2003 . Guidelines for measuring the effectiveness of PR programs and activities , Gainesville, FL : Institute for Public Relations .
- Macnamara , J. R. 1992 . Research in public relations: a review of the use of evaluation and formative research . Asia-Pacific Public Relations Journal , 1 ( 2 ) : 1 – 20 .
- Macnamara , J. R. 2004 . Return on investment (ROI) of PR & corporate communication , Durham, NH : Paper presented at the IPR Measurement Summit .
- Metrica . 2002 . PR measurement, research and planning in the UK (Market Report) , London : Metrica .
- Muzi Falconi , T. 2004 . Le relazioni pubbliche nelle organizzazioni complesse , Milano : Lupetti editore .
- Noble , P. 1999 . Towards an inclusive evaluation methodology . Corporate Communications: An International Journal , 4 : 14 – 23 .
- Paine , K. D. and Bender , D. H. 2001 . A non-profit builds a dashboard that belongs in every boardroom: The habitat for humanity case study , Gainesville, FL : Institute for Public Relations .
- PR News . 2003 . Attitudes toward public relations measurement & evaluation. A research report , Dallas, TX : Michaelson & Company .
- Ritter , M. 2003 . The use of balanced scorecards in the strategic management of corporate communication . Corporate Communications: An International Journal , 8 : 44 – 59 .
- Scriven , M. 1991 . Evaluation thesaurus , Newbury Park, CA : Sage .
- Swedish Public Relations Association . 1996 . Return on Communications , Stockholm : Swedish Public Relations Association .
- Tixier , M. 1995 . Appraising communication: Reality or utopia? . International Public Relations Review , 18 ( 3 ) : 17 – 20 .
- Van Riel , C. B. M. 1995 . Principles of corporate communication , London : Prentice Hall .
- Vos , M. and Schoemaker , H. June 2004 . Accountability of Communication Policy , June , Bled, Slovenia : Paper presented at the Bledcom 2004 conference .
- Watson , T. 1997 . “ Measuring the success rate: Evaluating the PR process and PR programmes ” . In Principles and Practice of Public Relations , Edited by: Kitchen , P. J. 283 – 300 . London : Chapman & Hall .
- Watson , T. 2001 . “ Integrating planning and evaluation: Evaluating public relations practice and public relations programmes ” . In Handbook of Public Relations , Edited by: Heath , R. L. 259 – 269 . Thousand Oaks, CA : Sage .
- Watson , T. 2005 . ROI or evidence-based PR: The language of public relations evaluation . PRism , 3 ( 1 ) : 1 – 10 .
- Watson , T. and Simmons , P. 2004 . Public Relations Evaluation , Sydney, , Australia : Paper presented at the Australian New Zealand Communication Association Conference, University of Sydney .
- Wright , D. and Gaunt , R. Sept. 2004 . Examining International Differences in Communications Measurement , Sept. , Durham, NH : Paper presented at the IPR Measurement Summit .
- Xavier , R. , Mehta , A. and Gregory , A. 2005 . Evaluation in use: The practitioner view of effective evaluation . PRism , 4 ( 2 ) : 1 – 11 .
- Zerfass , A. 2008 . “ The corporate communication scorecard—A framework for managing and evaluating communication strategies ” . In Public Relations Metrics: Research and Evaluation , Edited by: van Ruler , B. , Tkalac Vercic , A. and Vercic , D. 139 – 153 . Mahwah, NJ : Lawrence Erlbaum Associates .