2,850
Views
12
CrossRef citations to date
0
Altmetric
Conceptual Foundations of Strategic Communication

Strategic Communication and Emergence: A Dual Narrative Framework

&

References

  • Abrahamson, E. (2011). The iron cage: Ugly, uncool, and unfashionable. Organization Studies, 32(5), 615–629. doi:10.1177/0170840611405425
  • Aggerholm, H. K., & Asmuß, B. (2016). A practice perspective on strategic communication. The discursive legitimization of managerial decisions. Journal of Communication Management, 20(3), 195–214. doi:10.1108/JCOM-07-2015-0052
  • Aggerholm, H. K., & Thomsen, C. (2016). Legitimation as a particular mode of strategic communication in the public sector. International Journal of Strategic Communication, 10(3), 195–206. doi:10.1080/1553118X.2016.1176570
  • Axley, S. R. (1984). Managerial and organizational communication in terms of the conduit metaphor. Academy of Management Review, 9(3), 428–437.
  • Barry, D., & Elmes, M. (1997). Strategy retold: Toward a narrative view of strategic discourse. Academy of Management Review, 22(2), 429–452.
  • Boje, D. M. (Ed.). (2011). Storytelling and the future of organizations: An antenarrative handbook. London, UK: Routledge.
  • Boje, D. M., Haley, U. C. V., & Saylors, R. (2016). Antenarratives of organizational change. The microstoria of Burger King’s storytelling in space, time, and strategic content. Human Relations, 69(2), 391–418. doi:10.1177/0018726715585812
  • Brunsson, N. (Ed.). (2003). The organization of hypocrisy: Talk, decisions and actions in organizations (2nd ed.). Copenhagen, Denmark: Copenhagen Business School Press.
  • Burkart, R. (2012). Verständigungsorientierte Öffentlichkeitsarbeit. In W. Hömberg, D. Hahn, & T. B. Schaffer (Eds.), Kommunikation und Verständigung (2nd ed., pp. 17–37). Wiesbaden, Germany: VS.
  • Castelló, I., Etter, M., & Årup Nielsen, F. (2016). Strategies of legitimacy through social media: The networked strategy. Journal of Management Studies, 53(1), 402–432. doi:10.1111/joms.12145
  • Chia, R., & Rasche, A. (2015). Building and dwelling world-views. Two alternatives for researching strategy as practice. In D. Golsorkhi, D. Seidl, L. Rouleau, & E. Vaara (Eds.), Cambridge handbook of strategy as practice (2nd ed., pp. 44–57). Cambridge, UK: Cambridge University Press.
  • Christensen, L. T., Firat, A. F., & Torp, S. (2008). The organisation of integrated communications: Toward flexible integration. European Journal of Marketing, 42(3/4), 423–452. doi:10.1108/03090560810853002
  • Christensen, L. T., & Langer, R. (2009). Public relations and the strategic use of transparency. Consistency, hypocrisy, and corporate change. In R. L. Heath, E. Toth, & D. Waymer (Eds.), Rhetorical and critical approaches to public relations II (pp. 129–153). New York, NY: Routledge.
  • Clegg, S. R., Kornberger, M., & Pitsis, T. (2010). Brand society. How brands transform management and lifestyle. Cambridge, UK: Cambridge University Press.
  • Cooren, F., Bencherki, N., Chaput, C., & Vasquéz, C. (2015). The communicative constitution of strategy-making: Exploring fleeting moments of strategy. In D. Golsorkhi, L. Rouleau, D. Seidl, & E. Vaara (Eds.), Cambridge handbook of strategy as practice (2nd ed., pp. 365–388). Cambridge, UK: Cambridge University Press.
  • Denis, J. L., Langley, A., & Rouleau, G. A. (2006). The power of numbers in strategizing. Strategic Organization, 4(4), 349–377. doi:10.1177/1476127006069427
  • Esposito, E. (2011). Originality through imitation: The rationality of fashion. Organization Studies, 32(5), 603–613. doi:10.1177/0170840611405424
  • Fenton, C., & Langley, A. (2011). Strategy as practice and the narrative turn. Organization Studies, 32(9), 1171–1196. doi:10.1177/0170840611410838
  • Gabriel, Y. (2000). Storytelling in organizations: Facts, fictions, and fantasies. Oxford, UK: University Press.
  • Garner, J. T. (2009). Strategic dissent: Expressions of organizational dissent motivated by influence goals. International Journal of Strategic Communication, 3(1), 34–51. doi:10.1080/15531180802606471
  • Giroux, H. (2006). “It was such a handy term”: Management fashions and pragmatic ambiguity. Journal of Management Studies, 43(6), 1227–1260. doi:10.1111/joms.2006.43.issue-6
  • Grandien, C., & Johansson, C. (2016). Organizing and disorganizing strategic communication: Discursive institutional change dynamics in two communication departments. International Journal of Strategic Communication, 10(4), 332–351. doi:10.1080/1553118X.2016.1196692
  • Grunig, J. E. (2001). Two-way symmetrical public relations. Past, present, future. In R. L. Heath (Ed.), Handbook of public relations (pp. 11–30). Thousand Oaks, CA: Sage.
  • Gulbrandsen, I. T. (2015). Towards a typology: The 5 p’s of strategic communication. Paper presented at EUPRERA 2015, Oslo, Norway.
  • Gulbrandsen, I. T., & Just, S. (2016a). Strategizing communication. Copenhagen, DK: Samfundslitteratur.
  • Gulbrandsen, I. T., & Just, S. (2016b). In the wake of new media. Connecting the who with the how of strategizing communication. International Journal of Strategic Communication, 10(4), 223–237. doi:10.1080/1553118X.2016.1150281
  • Hafsi, T., & Howard, T. (2005). Reflections on the field of strategy. In W. Floyd, J. Roos, C. D. Jacobs, & F. W. Kellermanns (Eds.), Innovating strategy process (pp. 239–246). Malden, MA: Blackwell Publishing.
  • Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35. doi:10.1080/15531180701285244
  • Harkness, J. (2010). Measuring the effectiveness of change. The role of internal communication in change management. Journal of Change Management, 1(1), 66–73. doi:10.1080/714042457
  • Holtzhausen, D. R. (2008). Strategic communication. In W. Donsbach (Ed.), The international encyclopedia of communication (pp. 4848–4855). Malden, MA: Blackwell.
  • Holtzhausen, D. R., & Voto, R. (2002). Resistance from the margins: The postmodern public relations practitioner as organizational activist. Journal of Public Relations Research, 14(7), 57–84. doi:10.1207/S1532754XJPRR1401_3
  • Holtzhausen, D. R., & Zerfass, A. (2013). Strategic communication – Pillars and perspectives of an alternative paradigm. In K. Sriramesh, A. Zerfass, & J.-N. Kim (Eds.), Current trends and emerging topics in public relations and communication management (pp. 283–302). New York, NY: Routledge.
  • Holtzhausen, D. R., & Zerfass, A. (2015). Strategic communication. Opportunities and challenges of the research field. In D. R. Holtzhausen & A. Zerfass (Eds.), The Routledge handbook of strategic communication (pp. 3–17). New York, NY: Routledge.
  • Jarzabkowski, P., Giulietti, M., Oliveira, B., & Amoo, N. (2013). We don’t need no education – Or do we? Management education and alumni adoption of strategy tools. Journal of Management Inquiry, 22(1), 452–472. doi:10.1177/1056492612460588
  • Jarzabkowski, P., & Balogun, J. (2009). The practice and process of delivering integration through strategic planning. Journal of Management Studies, 46(8), 1255–1288. doi:10.1111/j.1467-6486.2009.00853.x
  • Jarzabkowski, P., & Kaplan, S. (2015). Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice. Strategic Management Journal, 36(4), 537–558. doi:10.1002/smj.2270
  • Johansen, T. S. (2012). The narrated organization: Implications of a narrative corporate identity vocabulary for strategic self-storying. International Journal of Strategic Communication, 6(3), 232–245. doi:10.1080/1553118X.2012.664222
  • King, C. L. (2009). Emergent communication strategies. International Journal of Strategic Communication, 4(1), 19–38. doi:10.1080/15531180903415814
  • Kitchen, P. J. (1997). Public relations. Principles and practice. London, UK: Thomson Business Press.
  • Knights, D., & Morgan, G. (1991). Corporate strategy, organizations, and subjectivity: A critique. Organization Studies, 12, 251–273. doi:10.1177/017084069101200205
  • Kornberger, M. (2015). Think different: On studying the brand as organising device. International Studies of Management and Organization, 45(2), 105–113. doi:10.1080/00208825.2015.1006005
  • Kühl, S. (2014). Organizations. A systems approach. Farnham, UK: Gower.
  • Laine, P. M., & Vaara, E. (2007). Struggling over subjectivity: A discursive analysis of strategic development in an engineering group. Human Relations, 60(1), 29–58. doi:10.1177/0018726707075279
  • Levina, N., & Orlikowski, W. J. (2009). Understanding shifting power relations within and across organizations: A critical genre analysis. Academy of Management Journal, 52(4), 672–703. doi:10.5465/AMJ.2009.43669902
  • Lewis, M. W., & Smith, W. K. (2014). Paradox as a metatheoretical perspective. The Journal of Applied Behavioral Science, 50(2), 127–149. doi:10.1177/0021886314522322
  • Lüscher, L. S., & Lewis, M. W. (2008). Organizational change and managerial sensemaking: Working through paradox. Academy of Management Journal, 51(2), 221–240. doi:10.5465/AMJ.2008.31767217
  • Macnamara, J., & Zerfass, A. (2012). Social media communication in organizations: The challenges of balancing openness, strategy, and management. International Journal of Strategic Communication, 6(4), 287–308. doi:10.1080/1553118X.2012.711402
  • Mantere, S. (2013). What is organizational strategy? A language-based view. Journal of Management Studies, 50(1), 1408–1426.
  • Marchiori, M., & Bulgacov, S. (2012). Strategy as communicational practice in organizations. International Journal of Strategic Communication, 6(3), 199–211. doi:10.1080/1553118X.2012.654550
  • Mintzberg, H. (1978). Patterns in strategy formation. Management Science, 24(9), 934–948. doi:10.1287/mnsc.24.9.934
  • Mintzberg, H. (1987). The strategy concept 1: Five Ps for strategy. California Management Review, 30(1), 11–24. doi:10.2307/41165263
  • Pieczka, M. (2010). Public relations as dialogic expertise? Journal of Communication Management, 15(2), 108–124. doi:10.1108/13632541111126346
  • Porter, M. E. (1996). What is strategy? Harvard Business Review, 11, 61–78.
  • Raupp, J., & Hoffjann, O. (2012). Understanding strategy in communication management. Journal of Communication Management, 16(2), 146–161. doi:10.1108/13632541211217579
  • Regnér, P. (2003). Strategy creation in the periphery: Inductive versus deductive strategy making. Journal of Management Studies, 40, 57–82. doi:10.1111/1467-6486.t01-1-00004
  • Rovik, K. A. (2011). From fashion to virus: An alternative theory of organizations handling of management ideas. Organization Studies, 32(5), 631–653. doi:10.1177/0170840611405426
  • Seiffert-Brockmann, J., & Thummes, K. (2017). Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations. Public Relations Review, 43(1), 133–144. doi:10.1016/j.pubrev.2016.12.006
  • Shaw, G., Brown, R., & Bromiley, P. (1998). Strategic stories: How 3M is rewriting business planning. Harvard Business Review, 76(3), 41–50.
  • Smidts, A., Pruyn, A., & van Riel, C. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44(5), 1051–1062. doi:10.2307/3069448
  • Smith, B. G. (2012). Public relations identity and the stakeholder-organization relationship: A revised theoretical position for public relations scholarship. Public Relations Review, 38(5), 838–845. doi:10.1016/j.pubrev.2012.06.011
  • Smith, B. G. (2013). The internal forces on communication integration: Co-created meaning, interaction, and postmodernism in strategic integrated communication. International Journal of Strategic Communication, 7(1), 65–79. doi:10.1080/1553118X.2012.734883
  • Spee, A., & Jarzabkowski, P. (2011). Strategic planning as communicative process. Organization Studies, 32(9), 1217–1245. doi:10.1177/0170840611411387
  • Spee, A., & Jarzabkowski, P. (2017). Agreeing on what? Creating joint accounts of strategic change. Organization Science, 28(1), 152–176. doi:10.1287/orsc.2016.1105
  • Suominen, K., & Mantere, S. (2010). Consuming strategy: The art and practice of managers’ everyday strategy usage. In J. A. Baum & J. Lampel (Eds.), The globalization of strategy research (pp. 211–245). New York, NY: Emerald Group Publishing Limited.
  • Taylor, J. R., & van Every, E. J. (2014). When organization fails: Why authority matters. New York, NY: Routledge.
  • Thummes, K. (2018). In the twilight zone between veracity and lying: A survey on the perceived legitimacy of corporate deception in reaction to ethical dilemmas. International Journal of Strategic Communication, 12(1), 1–24. doi:10.1080/1553118X.2017.1385463
  • Tsoukas, H. (2009). A dialogical approach to the creation of new knowledge in organizations. Organization Science, 20(6), 941–957. doi:10.1287/orsc.1090.0435
  • Tsoukas, H. (2015). Practice, strategy-making and intentionality: A Heideggerian onto-epistemology for strategy as practice. In D. Golsorkhi, L. Rouleau, D. Seidl, & E. Vaara ( Hrsg.), Cambridge handbook of strategy as practice (2nd ed., pp. 58–78). Cambridge, UK: Cambridge University Press.
  • Vaara, T., & Tienari, J. (2011). On the narrative construction of multinational corporations: An antenarrative analysis of legitimation and resistance in a cross-border merger. Organization Science, 22(2), 370–390. doi:10.1287/orsc.1100.0593
  • Vaara, E., & Whittington, R. (2012). Strategy-as-practice: Taking social practices seriously. The Academy of Management Annals, 6(1), 285–336. doi:10.1080/19416520.2012.672039
  • Van Ruler, B. (2015). Agile public relations. The reflective communication scrum. Public Relations Review, 41(2), 187–194. doi:10.1016/j.pubrev.2014.11.008
  • Van Woerkum, C., & Aarts, N. (2008). Staying connected: The communication between organizations and their environment. Corporate Communications, 13(2), 197–212. doi:10.1108/13563280810869613
  • Verhoeven, P., Zerfass, A., & Tench, R. (2011). Strategic orientation of communication professionals in Europe. International Journal of Strategic Communication, 5(2), 95–117. doi:10.1080/1553118X.2011.561080
  • Whittington, R. (2006). Completing the practice turn in strategy research. Organization Studies, 27, 613–634. doi:10.1177/0170840606064101
  • Winkler, L., & Zerfass, A. (2016). Strategy and organizational culture— Conceptualizing the interplay of key concepts in communication. GLOBE: A Journal of Language, Culture and Communication, 3, 108–120.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.