1,124
Views
9
CrossRef citations to date
0
Altmetric
Articles

The Co-Presence of Clarity and Ambiguity in Strategic Corporate Communication – An Exploratory Study

References

  • Abdallah, C., & Langley, A. (2014). The double edge of ambiguity in strategic planning. Journal of Management Studies, 51(2), 235–264. doi:10.1111/joms.2014.51.issue-2
  • Alvesson, M. (1996). Leadership studies: From procedure and abstraction to reflexivity and situation. The Leadership Quarterly, 7(4), 455–485. doi:10.1016/S1048-9843(96)90002-8
  • Alvesson, M., & Kärreman, D. (2000). Varieties of discourse: On the study of organizations through discourse analysis. Human Relations, 53(9), 1125–1149. doi:10.1177/0018726700539002
  • Argenti, P. A. (2007). Strategic corporate communication. New Delhi, India: Tata McGraw Hill.
  • Ashcraft, K. L., Kuhn, T. R., & Cooren, F. (2009). Constitutional amendments: “Materializing” organizational communication. The Academy of Management Annals, 3(1), 1–64. doi:10.5465/19416520903047186
  • Balmer, J. M. T., & Greyser, S. A. (Eds). (2003). Revealing the corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing. London, UK: Routledge.
  • Bednarek, R., Paroutis, S., & Sillince, J. (2017). Transcendence through rhetorical practices: Responding to paradox in the science sector. Organization Studies, 38(1), 77–101. doi:10.1177/0170840616655486
  • Chia, R., & Rasche, A. (2015). Building and dwelling world-views. Two alternatives for researching strategy as practice. In D. Golsorkhi, D. Seidl, L. Rouleau, & E. Vaara (Eds.), Cambridge handbook of strategy as practice (2nd ed., pp. 44–57). Cambridge, UK: Cambridge University Press.
  • Christensen, L. T., & Cornelissen, J. P. (2011). Bridging corporate and organizational communication: Review, development and a look to the future. Management Communication Quarterly, 25(3), 383–414. doi:10.1177/0893318910390194
  • Christensen, L. T., Morsing, M., & Cheney, G. (2008). Corporate communications. Convention, complexity, and critique. London, UK: Sage.
  • Christensen, L. T., Morsing, M., & Thyssen, O. (2015). The polyphony of values and the value of polyphony. Journal for Communication Studies, 8(1), 9–25.
  • Cohen, M. D., March, J. G., & Olsen, J. P. (1972). A garbage can model of organizational choice. Administrative Science Quarterly, 17(1), 1–25. doi:10.2307/2392088
  • Cornelissen, J. (2000). Corporate image: An audience centered model. Corporate Communications: An International Journal, 5(2), 119–125. doi:10.1108/13563280010372540
  • Davenport, S., & Leitch, S. (2005). Circuits of power in practice: Strategic ambiguity as delegation of authority. Organization Studies, 26, 1603–1623. doi:10.1177/0170840605054627
  • de Certeau, M. (1988). The practice of everyday life. Berkeley: University of California Press.
  • Denis, J. L., Dompierre, G., Langley, A., & Rouleau, L. (2011). Escalating indecision: Between reification and strategic ambiguity. Organization Science, 22(1), 225–244. doi:10.1287/orsc.1090.0501
  • Denis, J. L., Langley, A., & Lozeau, D. (1991). Formal strategy in public hospitals. Long Range Planning, 24, 71–82. doi:10.1016/0024-6301(91)90026-K
  • Denzin, N. K., & Lincoln, Y. S. (2000). Handbook of qualitative research. Thousand Oaks, CA: Sage.
  • Eisenberg, E. M. (1984). Ambiguity as strategy in organizational communication. Communication Monographs, 51(3), 227–242. doi:10.1080/03637758409390197
  • Eisenberg, E. M. (2006). Strategic ambiguities: Essays on communication, organization, and identity. Thousand Oaks, CA: Sage.
  • Emirbayer, M. (1997). Manifesto for a relational sociology. American Journal of Sociology, 103(2), 281–317. doi:10.1086/231209
  • Fairhurst, G., & Putnam, L. (2004). Organizations as discursive constructions. Communication Theory, 14(1), 5–26. doi:10.1111/comt.2004.14.issue-1
  • Gioia, D. A., & Chittipeddi, K. (1991). Sensemaking and sensegiving in strategic change initiation. Strategic Management Journal, 12(6), 433–448. doi:10.1002/(ISSN)1097-0266
  • Gioia, D. A., & Mehra, A. (1996). Book review of Weick’s Sensemaking in organizations. Academy of Management Review, 21(4), 1226–1240. doi:10.2307/259169
  • Goodall, Jr, H. L., & Wilson, G. L.., & Waagen, C. L. (1986). The performance appraisal interview: An interpretive reassessment. Quarterly Journal of Speech, 72(1), 74–87.
  • Goodman, M. B. (2006). Corporate communication practice and pedagogy at the dawn of the new millennium. Corporate Communications: An International Journal, 11(3), 196–213. doi:10.1108/13563280610680803
  • Grant, D., Keenoy, T., & Oswick, C. (1998). Discourse and organization. London, UK: Sage.
  • Gulbrandsen, I. T., & Just, S. N. (2016a). In the wake of new media: Connecting the who with the how of strategizing communication. International Journal of Strategic Communication, 10(4), 223–237. doi:10.1080/1553118X.2016.1150281
  • Gulbrandsen, I. T., & Just, S. N. (2016b). Strategizing communication: Theory and practice. Frederiksberg, Denmark: Samfundslitteratur.
  • Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35. doi:10.1080/15531180701285244
  • Hazen, M. A. (1993). Towards polyphonic organization. Journal of Organizational Change Management, 6(5), 15–26. doi:10.1108/09534819310072747
  • Heracleous, L. (2006). Discourse, interpretation, organization. Cambridge, UK: Cambridge University Press.
  • Humphreys, M., & Brown, A. D. (2002). Narratives of organizational identity and identification: A case study of hegemony and resistance. Organization Studies, 23(3), 421–447. doi:10.1177/0170840602233005
  • Jackson, P. (1987). Corporate communication for managers. London, UK: Pitman.
  • Jarzabkowski, P. (2004). Strategy as practice: Recursiveness, adaptation, and practices-in-use. Organization Studies, 25(4), 529–560. doi:10.1177/0170840604040675
  • Jarzabkowski, P., Balogun, J., & Seidl, D. (2007). Strategizing: The challenges of a practice perspective. Human Relations, 60(1), 5–27. doi:10.1177/0018726707075703
  • Jarzabkowski, P., & Fenton, E. (2006). Strategizing and organizing in pluralistic contexts. Long Range Planning, 39(6), 631–648. doi:10.1016/j.lrp.2006.11.002
  • Jarzabkowski, P., Sillince, J. A. A., & Shaw, D. (2010). Strategic ambiguity as a rhetorical resource for enabling multiple interests. Human Relations, 63(2), 219–248. doi:10.1177/0018726709337040
  • Jarzabkowski, P., & Spee, A. P. (2009). Strategy-as-practice: A review and future directions for the field. International Journal of Management Reviews, 11(1), 69–95. doi:10.1111/ijmr.2009.11.issue-1
  • Johnson, G., Langley, A., Melin, L., & Whittington, R. (2007). Strategy as practice – research directions and resources. New York, US: Cambridge University Press.
  • Kaplan, S. (2007). Strategy as practice: An activity-based approach, by Paula Jarzabkowski. London: Sage, 2005 (Book Reviews) Academy of Management Review, 32(2), 986–990. doi:10.5465/amr.2007.25275686
  • King, C. L. (2009). Emergent communication strategies. International Journal of Strategic Communication, 4(1), 19–38. doi:10.1080/15531180903415814
  • Lindblom, C. E. (1959). The science of ‘muddling through’. Public Administration Review, 19, 79–88. doi:10.2307/973677
  • Mantere, S., & Vaara, E. (2008). On the problem of participation in strategy: A critical discursive perspective. Organization Science, 19(2), 341–358. doi:10.1287/orsc.1070.0296
  • Mintzberg, H. (1994). The rise and fall of strategic planning. New York, NY: The Free Press.
  • Mohr, L. B. (1983). The implications of effectiveness theory for managerial practice in the public sector. In K. S. Cameron & D. A. Whetten (Eds.), Organizational effectiveness (pp. 225–239). New York, NY: Academic Press.
  • Ormino, M. (2007). Managing corporate brands: A new approach to corporate communication. Weisbaden, Germany: Gabler Edition Wissenschaft.
  • Plesner, U., & Gulbrandsen, I. T. (2015). Strategy and new media: A research agenda. Strategic Organization, 13(2), 153–162. doi:10.1177/1476127014567849
  • Regnér, P. (2003). Strategy creation in the periphery: Inductive versus deductive strategy making. Journal of Management Studies, 40(1), 57–82. doi:10.1111/1467-6486.t01-1-00004
  • Sajasalo, P., Auvinen, T., Takala, T., Järvenpää, M., & Sintonen, T. (2016). Strategy implementation as fantasising–Becoming the leading bank. Accounting and Business Research, 46(3), 303–325. doi:10.1080/00014788.2015.1112764
  • Seawright, J., & Gerring, J. (2008). Case selection techniques in case study research a menu of qualitative and quantitative options. Political Research Quarterly, 61(2), 294–308. doi:10.1177/1065912907313077
  • Seiffert, J., Bentele, G., & Mende, L. (2011). An explorative study on discrepancies in communication and action of German companies. Journal of Communication Management, 15(4), 349–367. doi:10.1108/13632541111183389
  • Shotter, J. (1993). Conversational realities: Constructing life through language. London, UK: Sage.
  • Sillince, J., Jarzabkowski, P., & Shaw, D. (2012). Shaping strategic action through the rhetorical construction and exploitation of ambiguity. Organization Science, 23(3), 630–650. doi:10.1287/orsc.1110.0670
  • Sillince, J., & Mueller, F. (2007). Switching strategic perspective: The reframing of accounts of responsibility. Organization Studies, 28(2), 155-176.
  • Silverman, D. (2001). Interpreting qualitative data. Methods for analysing talk, text and interaction. London, UK: Sage.
  • Simon, H. A. (1978). Rational decision-making in business organizations. The American Economic Review, 69(4), 493-513.
  • Sinha, M., & Bhatia, P. (2016). Strategic corporate communication and impact in Indian service sector. Corporate Communications: An International Journal, 21(1), 120–140. doi:10.1108/CCIJ-05-2015-0028
  • Spee, P., & Jarzabkowski, P. (2017). Agreeing on what? Creating joint accounts of strategic change. Organization Science, 28(1), 152-176. doi:10.1287/orsc.2016.1105
  • Stake, R. E. (2010). Qualitative research: Studying how things work. New York, NY: Guilford Press.
  • Steyn, B. (2004). From strategy to corporate communication strategy: A conceptualisation. Journal of Communication Management, 8(2), 168–183. doi:10.1108/13632540410807637
  • Streb, C. (2010). Exploratory case study. In A. J. Mills, G. Durepos, & E. Wiebe (Eds.), Encyclopedia of case study research (pp. 373–374). Thousand Oaks, CA: Sage.
  • Tracy, K., & Ashcraft, C. (2001). Crafting policies about controversial values: How wording disputes manage a group dilemma. Journal of Applied Communication Research, 29(4), 297–316. doi:10.1080/00909880128115
  • Vaara, E., Sorsa, V., & Pälli, P. (2010). On the force potential of strategy texts: A critical discourse analysis of a strategic plan and its power effects in a city organization. Organization, 17(6), 685–702. doi:10.1177/1350508410367326
  • Vaara, E., & Whittington, R. (2012). Strategy-as-practice: Taking social practices seriously. Academy of Management Annals, 6(1), 285–336. doi:10.5465/19416520.2012.672039
  • van Riel, C. B. M. (1995). Principles of Corporate Communication. London, UK: Prentice Hall.
  • van Riel, C. B. M. (2003). Defining corporate communication. In P. S. Bronn & R. Wiig (Eds.), Corporate communication: A strategic approach to building reputation (pp. 21–40). Oslo: Gyldendal.
  • Van Riel, C. B. M., & Fombrun, C. (2007). Essentials of corporate communications. New York, NY: Routledge.
  • Weick, K. E. (1979). The social psychology of organizing. New York, NY: McGraw Hill.
  • Whittington, R. (2006). Completing the practice turn in strategy research. Organization Studies, 27(5), 613–634. doi:10.1177/0170840606064101
  • Whittle, A., & Mueller, F. (2010). Strategy, enrolment and accounting: The politics of strategic ideas. Accounting, Auditing & Accountability Journal, 23(5), 626–646. doi:10.1108/09513571011054918
  • Yin, R. K. (2003). Case study research. London, UK: Sage.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.