1,600
Views
18
CrossRef citations to date
0
Altmetric
Articles

Strategic Communication as Discursive Institutional Work: A Critical Discourse Analysis of Mark Zuckerberg’s Legitimacy Talk at the European Parliament

ORCID Icon

References

  • Alvesson, M., Hallett, T., & Spicer, A. (2019). Uninhibited Institutionalisms. Journal of Management Inquiry, 51, 105649261882277. doi:10.1177/1056492618822777
  • Ashforth, B. E., & Gibbs, B. W. (1990). The double-edge of organizational legitimation. Organization Science, 1(2), 177–194. doi:10.1287/orsc.1.2.177
  • Bannister, F., & Connolly, R. (2018). The fourth power: ICT and the role of the administrative state in protecting democracy. Information Polity, 23(3), 307–323. doi:10.3233/IP-180072
  • Beattie, V., Dhanani, A., & Jones, M. J. (2008). Investigating presentational change in U.K. annual reports: A longitudinal perspective. Journal of Business Communication, 45(2), 181–222. doi:10.1177/0021943607313993
  • Bitektine, A., & Haack, P. (2015). The “Macro” and the “Micro” of legitimacy: Toward a multilevel theory of the legitimacy process. Academy of Management Review, 40(1), 49–75. doi:10.5465/amr.2013.0318
  • Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946–967. doi:10.5465/AMR.2007.25275684
  • Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39–48. doi:10.1016/0007-6813(91)90005-G
  • Castelló, I., & Lozano, J. M. (2011). Searching for new forms of legitimacy through corporate responsibility rhetoric. Journal of Business Ethics, 100(1), 11–29. doi:10.1007/s10551-011-0770-8
  • Clemente, M., & Roulet, T. J. (2015). Public opinion as a source of deinstitutionalization: A “Spiral of Silence” approach. Academy of Management Review, 40(1), 96–114. doi:10.5465/amr.2013.0279
  • Coyle, D. (2018). Platform dominance: The shortcomings of antitrust policy. In M. Moore & D. Tambini (Eds.), Digital dominance: The power of Google, Amazon, Facebook, and Apple (pp. 50–70). Oxford, UK: Oxford University Press, Incorporated.
  • Dawar, N., & Pillutla, M. M. (2010). Impact of product-harm crises on brand equity: The moderating role of consumer expectations. Journal of Marketing Research, 37(2), 215–226. doi:10.1509/jmkr.37.2.215.18729
  • de Jong, M. D. T., & van der Meer, M. (2017). How does it fit? Exploring the congruence between organizations and their Corporate Social Responsibility (CSR) activities. Journal of Business Ethics, 143(1), 71–83. doi:10.1007/s10551-015-2782-2
  • DiMaggio, P. J. (1988). Interest and agency in institutional theory. In L. G. Zucker (Ed.), Institutional patterns and organizations: Culture and environment (pp. 3–21). Cambridge, MA: Ballinger.
  • DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160. doi:10.2307/2095101
  • Fairclough, N. (1995). Media discourse. London, New York: E. Arnold.
  • Fairclough, N., & Wodak, R. (1997). Critical discourse analysis. In T. A. van Dijk (Ed.), Discourse as social interaction (pp. 258–284). London, UK: Sage.
  • Ferree, M. M., Gamson, W. A., Gerhards, J., & Rucht, D. (2002). Four models of the public sphere in modern democracies. Theory and Society, 31(3), 289–324. doi:10.1023/A:1016284431021
  • Frenkel, S. (2018, May 22). Mark Zuckerberg to apologize again, this time to European parliament. The New York Times. Retrieved from https://www.nytimes.com/2018/05/22/technology/mark-zuckerberg-apologize-european-parliament.html
  • Gillespie, T. (2010). The politics of ‘platforms’. New Media & Society, 12(3), 347–364. doi:10.1177/1461444809342738
  • Healey, K., & Woods, R. H. (2017). Processing is not judgment, storage is not memory: A critique of silicon valley’s moral catechism. Journal of Media Ethics, 32(1), 2–15. doi:10.1080/23736992.2016.1258990
  • Johansen, T. S., & Ellerup Nielsen, A. (2011). Strategic stakeholder dialogues: A discursive perspective on relationship building. Corporate Communications: an International Journal, 16(3), 204–217. doi:10.1108/13563281111156871
  • Kim, S. (2014). What’s worse in times of product-harm crisis? Negative corporate ability or negative CSR reputation? Journal of Business Ethics, 123(1), 157–170. doi:10.1007/s10551-013-1808-x
  • Kim, S., & Rader, S. (2010). What they can do versus how much they care. Journal of Communication Management, 14(1), 59–80. doi:10.1108/13632541011017816
  • Kostova, T., Roth, K., & Dacin, M. T. (2008). Institutional theory in the study of multinational corporations: A critique and new directions. Academy of Management Review, 33(4), 994–1006. doi:10.5465/amr.2008.34422026
  • Lawrence, T. B., & Suddaby, R. (2006). Institutions and institutional work. In S. R. Clegg, T. Lawrence, & W. R. Nord (Eds.), The SAGE handbook of organization studies (pp. 215–254). London, United Kingdom: SAGE Publications Ltd. doi:10.4135/9781848608030.n7
  • Lock, I., & Schulz-Kappe, C. (2019). Credible corporate social responsibility (CSR) communication predicts legitimacy. Corporate Communications: An International Journal, 24(1), 2–20. doi:10.1108/CCIJ-07-2018-0071
  • Maguire, S., & Hardy, C. (2016). The emergence of new global institutions: A discursive perspective. Organization Studies, 27(1), 7–29. doi:10.1177/0170840606061807
  • Maguire, S., Hardy, C., & Lawrence, T. B. (2004). Institutional entrepreneurship in emerging fields: HIV/AIDS treatment advocacy in Canada. Academy of Management Journal, 47(5), 657–679. doi:10.2307/20159610
  • Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. The American Journal of Sociology, 83(2), 340–363. doi:10.1086/226550
  • Molthagen-Schnöring, S. (2013). Rhetoric in times of crises: How financial institutions try to restore confidence. Language and Dialogue, 3(3), 371–387. doi:10.1075/ld.3.3.02mol
  • Napoli, P. M., & Caplan, R. (2017). Why media companies insist they’re not media companies, why they’re wrong, and why it matters. First Monday, 22(5), Retrieved from http://firstmonday.org/ojs/index.php/fm/article/view/7051/6124
  • Naughton, J. (2018). Platform Power and Responsibility in the Attention Economy. In M. Moore & D. Tambini (Eds.), Digital dominance: The power of Google, Amazon, Facebook, and Apple (pp. 371–395). Oxford, UK: Oxford University Press, Incorporated.
  • Palazzo, G., & Scherer, A. G. (2006). Corporate legitimacy as deliberation: A communicative framework. Journal of Business Ethics, 66(1), 71–88. doi:10.1007/s10551-006-9044-2
  • Phillips, N., Lawrence, T. B., & Hardy, C. (2004). Discourse and institutions. Academy of Management Review, 29(4), 635–652. doi:10.5465/amr.2004.14497617
  • Pickard, V. (2017). The big picture: Misinformation society. Retrieved from http://www.publicbooks.org/the-big-picture-misinformation-society/
  • Russell, F. M. (2017). The new gatekeepers: An institutional-level view of silicon valley and the disruption of journalism. Journalism Studies, 7(2), 1–18. doi:10.1080/1461670X.2017.1412806
  • Rutherford, B. A. (2005). Genre analysis of corporate annual report narratives: A corpus linguistics-based approach. Journal of Business Communication, 42(4), 349–378. doi:10.1177/0021943605279244
  • Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and its implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899–931. doi:10.1111/j.1467-6486.2010.00950.x
  • Scherer, A. G., Palazzo, G., & Seidl, D. (2013). Managing legitimacy in complex and heterogeneous environments: Sustainable development in a globalized world. Journal of Management Studies, 50(2), 259–284. doi:10.1111/joms.12014
  • Schmidt, V. A. (2008). Discursive institutionalism: The explanatory power of ideas and discourse. Annual Review of Political Science, 11(1), 303–326. doi:10.1146/annurev.polisci.11.060606.135342
  • Schultze, Q. J. (2004). Habits of the high-tech heart: Living virtuously in the information age. Grand Rapids, Mich.: Baker Books.
  • Seele, P., & Lock, I. (2015). Instrumental and/or deliberative? A typology of CSR communication tools. Journal of Business Ethics, 131(2), 401–414. doi:10.1007/s10551-014-2282-9
  • Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610. doi:10.5465/AMR.1995.9508080331
  • Taddeo, M., & Floridi, L. (2016). The debate on the moral responsibilities of online service providers. Science and Engineering Ethics, 22(6), 1575–1603. doi:10.1007/s11948-015-9734-1
  • Tan, J., & Tan, A. E. (2012). Business under threat, technology under attack, ethics under fire: The experience of Google in China. Journal of Business Ethics, 110(4), 469–479. doi:10.1007/s10551-012-1494-0
  • Tao, W. (2016). How consumers’ pre-crisis associations and attitude certainty impact their responses to different crises. Communication Research, 45(6), 815–839. doi:10.1177/0093650217733361
  • Tost, L. P. (2011). An integrative model of legitimacy judgments. Academy of Management Review, 36(4), 686–710. doi:10.5465/amr.2010.0227
  • Transcript courtesy of Bloomberg Government (2018, April 10). Transcript of Mark Zuckerberg’s senate hearing. The Washington Post. Retrieved from https://www.washingtonpost.com/news/the-switch/wp/2018/04/10/transcript-of-mark-zuckerbergs-senate-hearing/?noredirect=on&utm_term=.c9ae77252e9f
  • Vallentin, S. (2007). Private management and public opinion. Business & Society, 48(1), 60–87. doi:10.1177/0007650307300443
  • Van Dijk, T. A. (1993). Principles of critical discourse analysis. Discourse & Society, 4(2), 249–283. doi:10.1177/0957926593004002006
  • Van Leeuwen, T., & Wodak, R. (1999). Legitimizing immigration control: A discourse-historical analysis. Discourse Studies, 1(1), 83–118. doi:10.1177/1461445699001001005
  • Van Riel, C. B. M., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Abingdon, UK: Routledge.
  • Waddock, S. (2008). Building a new institutional infrastructure for corporate responsibility. Academy of Management Perspectives, 22(3), 87–108. doi:10.5465/AMP.2008.34587997
  • Wu, T. (2016). The attention merchants: The epic scramble to get inside our heads (1st ed). A Borzoi book. New York, NY: Alfred A. Knopf.
  • Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. P. (2018). Strategic communication: Defining the field and its contribution to research and practice. International Journal of Strategic Communication, 12(4), 487–505. doi:10.1080/1553118X.2018.1493485
  • Zuboff, S. (2015). Big other: Surveillance capitalism and the prospects of an information civilization. Journal of Information Technology, 30(1), 75–89. doi:10.1057/jit.2015.5
  • Zucker, L. G. (1987). Institutional theories of organization. Annual Review of Sociology, 13, 443–464. doi:10.1146/annurev.so.13.080187.002303
  • Zuckerberg, M. (2018). Continuing our focus for 2018 to make sure the time we all spend on Facebook is time well spent. Retrieved from https://www.facebook.com/zuck/posts/10104445245963251

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.