iPhones for friends, refrigerators for family: How products prime social networks

References

• Aron , A , Aron , EN and Smollan , D . 1992 . Inclusion of other in the self scale and the structure of interpersonal closeness . Journal of Personality and Social Psychology , 63 : 596 – 612 .
   Web of Science ®Google Scholar
• Bargh , JA , Chen , M and Burrows , L . 1996 . Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action . Journal of Personality and Social Psychology , 71 : 230 – 244 .
   PubMed Web of Science ®Google Scholar
• Bartlett , FC . 1932 . Remembering , London : Cambridge University Press .
   Google Scholar
• Batra , R and Homer , P . 2004 . The situational impact of brand image beliefs . Journal of Consumer Psychology , 14 : 318 – 330 .
   Web of Science ®Google Scholar
• Belk, R. W. (1981). Determinants of consumption cue utilization in impression formation: An associational deviation and experimental verification. In K. Monroe (Ed.), Advances in consumer research (Vol. 8). Ann Arbor, MI: Association for Consumer Research
   Google Scholar
• Belk , RW , Bahn , KD and Mayer , RN . 1982 . Developmental recognition of consumption symbolism . Journal of Consumer Research , 9 : 4 – 17 .
   Web of Science ®Google Scholar
• Berger , J and Fitzsimons , GM . 2008 . Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice . Journal of Marketing Research , 45 : 1 – 14 .
   Web of Science ®Google Scholar
• Brewer , M . 1991 . The social self: On being the same and different at the same time . Personality and Social Psychology Bulletin , 17 : 475 – 482 .
   Web of Science ®Google Scholar
• Bruner , SJ . 1958 . “ Social psychology and perception ” . In Readings in social psychology , Edited by: Maccoby , EE , Newcomb , TM and Hartley , EL . New York : Holt, Rinehart & Winston .
   Google Scholar
• Burroughs , JW , Drews , DR and Hallman , WK . 1991 . Predicting personality from personal possessions: A self-presentational analysis . Journal of Social Behavior and Personality , 6 : 147 – 163 .
   Google Scholar
• Burt , SR . 1987 . Social contagion and innovation: Cohesion versus structural equivalence . American Journal of Sociology , 92 : 1287 – 1335 .
   Web of Science ®Google Scholar
• Collins , AM and Loftus , EF . 1975 . A spreading-activation theory of semantic processing . Psychological Review , 82 : 407 – 428 .
   Web of Science ®Google Scholar
• Collins , AM and Quillian , RM . 1969 . Retrieval time from semantic memory . Journal of Verbal Learning and Verbal Behavior , 8 : 240 – 247 .
   Google Scholar
• Dijksterhuis , A and Bargh , JA . 2001 . “ The perception-behavior expressway: The automatic effects of social perception on social behavior ” . In Advances in experimental social psychology , Edited by: Zanna , MP . Vol. 33 , 1 – 40 . San Diego , CA : Academic .
   Google Scholar
• Domzal , TJ and Kernan , JB . 1992 . Reading advertising: The what and how of product meaning . Journal of Consumer Marketing , 9 : 48 – 64 .
   Google Scholar
• Durgee , JF and Stuart , RW . 1987 . Advertising symbols and brand names that best represent key product meanings . Journal of Consumer Marketing , 4 : 15 – 24 .
   Google Scholar
• Escalas , JE and Bettman , JR . 2003 . You are what they eat: The influence of reference groups on consumer connections to brands . Journal of Consumer Psychology , 13 : 339 – 348 .
   Web of Science ®Google Scholar
• Fazio , RH , Williams , CJ and Powell , MC . 2000 . Measuring associative strength: Category–item associations and their activation from memory . Political Psychology , 21 : 7 – 25 .
   Web of Science ®Google Scholar
• Fitzsimons , GM , Chartrand , TL and Fitzsimons , GJ . 2008 . Automatic effects of brand exposure on motivated behavior: How apple makes you “think different” . Journal of Consumer Research , 35 : 21 – 35 .
   Web of Science ®Google Scholar
• Fitzsimons , GM and Shah , JY . 2008 . How goal instrumentality shapes relationship evaluations . Journal of Personality and Social Psychology , 95 : 319 – 337 .
   PubMed Web of Science ®Google Scholar
• Galaskiewicz , J and Wasserman , S . 1994 . “ Introduction ” . In Advances in social network analysis: Research in the social and behavioral sciences , Edited by: Wasserman , S and Galaskiewicz , J . xi – xvii . Thousand Oaks, CA : Sage .
   Google Scholar
• Gosling , SD , Ko , SJ , Mannarelli , T and Morris , ME . 2002 . A room with a cue: Judgments of personality based on offices and bedrooms . Journal of Personality and Social Psychology , 82 : 379 – 398 .
   PubMed Web of Science ®Google Scholar
• Higgins , TE , Rholes , WS and Jones , CR . 1977 . Category accessibility and impression formation . Journal of Social Psychology , 13 : 141 – 154 .
   Web of Science ®Google Scholar
• Holman , RH . 1981 . “ Product as Communication: A fresh appraisal of a venerable topic ” . In Review of marketing , Edited by: Eris , BM and Boering , KJ . 106 – 119 . Chicago : American Marketing Association .
   Google Scholar
• Jacoby , LL and Dallas , M . 1981 . On the relationship between autobiographical memory and perceptual learning . Journal of Experimental Psychology: General , 110 : 306 – 340 .
   PubMed Web of Science ®Google Scholar
• Janiszewski , C . 1988 . Preconscious processing effects: The independence of attitude formation and conscious thought . Journal of Consumer Research , 15 : 199 – 209 .
   Web of Science ®Google Scholar
• Janiszewski , C . 1990 . The influence of nonattended material on the processing of advertising claims . Journal of Marketing Research , 8 : 263 – 278 .
   Web of Science ®Google Scholar
• Kilduff , M and Krackhardt , D . 1994 . Bringing the individual back in: A structural analysis of the internal market for reputation in organizations . Academy of Management Journal , 37 : 87 – 108 .
   Web of Science ®Google Scholar
• LeBoeuf , RA and Estes , Z . 2004 . “Fortunately, I’m no Einstein”: Comparison relevance as a determinant of behavioral assimilation and contrast . Social Cognition , 22 : 607 – 636 .
   Web of Science ®Google Scholar
• Lee , AY and Labroo , A . 2004 . Effects of conceptual and perceptual fluency on affective judgment . Journal of Marketing Research , 41 : 151 – 165 .
   Web of Science ®Google Scholar
• MacKinnon , DP , Fairchild , AJ and Fritz , MS . 2007 . Mediation analysis . Annual Review of Psychology , 58 : 593 – 614 .
   PubMed Web of Science ®Google Scholar
• Nelson , LD and Norton , MI . 2005 . From student to superhero: Situational primes shape helping behavior . Journal of Experimental Social Psychology , 41 : 423 – 430 .
   Web of Science ®Google Scholar
• Shapiro , S . 1999 . When an ad's influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure . Journal of Consumer Research , 26 : 16 – 36 .
   Web of Science ®Google Scholar
• Snyder , CR and Fromkin , HL . 1977 . Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness . Journal of Abnormal Psychology , 86 : 518 – 527 .
   Web of Science ®Google Scholar
• Snyder , CR and Fromkin , HL . 1980 . Uniqueness , New York : Plenium .
   Google Scholar
• Stine , R . 1989 . An introduction to bootstrap method: Examples and ideas . Sociological Methods and Research , 18 : 243 – 291 .
   Web of Science ®Google Scholar
• Thompson , DV and Norton , MI . 2011 . The social utility of feature creep . Journal of Marketing Research , 48 : 555 – 565 .
   Web of Science ®Google Scholar
• Tian , KT , Bearden , WO and Hunter , GL . 2001 . Consumers’ need for uniqueness: Scale development and validation . Journal of Consumer Research , 28 : 50 – 66 .
   Web of Science ®Google Scholar
• Tian , KT and McKenzie , K . 2001 . The long-term predictive validity of consumers’ need for uniqueness scale . Journal of Consumer Psychology , 10 : 171 – 193 .
   Web of Science ®Google Scholar
• Wellman , B and Berkowitz , SD . 1988 . Social structures: A network approach , New York : Cambridge University Press .
   Google Scholar
• Whittlesea , BWA . 1993 . Illusions of familiarity . Journal of Experimental Psychology: Learning, Memory, and Cognition , 19 : 1235 – 1253 .
   Web of Science ®Google Scholar