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INTERNATIONAL RESEARCH AND COMMENTARY

The Impact of Marketing Strategies on Craftsmen: A Case Study of Oaxaca, Mexico

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Pages 35-44 | Published online: 10 Dec 2009

References

  • Abbott , J. C. 1958 . Marketing Problems and Improvement Programs , Mexico : Food and Agriculture Organization .
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  • Girón , Hernández , de la Paz , José and Hernández , María Luisa Domínguez . 1993 . Structuring favorable market opportunities in the Mixtec Region of Oaxaca . Journal of Macromarketing , 13 Fall : 22 – 31 .
  • INEGI . 1989 . Anuario Estadistico , Mexico : Instituto Nacional de Estadistica y Geografia e Informatica .
  • Lane , Bernard and Yoshinaga , Kenji . 1994 . Niche markets for the rural world . OECD Observer , 190 October/November : 14 – 18 .
  • Lucas , H. George . Marketing strategies of multinational companies in a development country: South Africa . Proceedings of the Fourth International Conference on Marketing and Development .

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