443
Views
1
CrossRef citations to date
0
Altmetric
Articles

Consumers’ perceptiveness towards store brands within supermarkets

&

References

  • Akcura T, Bezawada R, Kalra A. 2012. The strategic role of private labels on retail competition. Boun. 26(1):1–25.
  • Akdeniz B, Calantone RJ, Voorhees CM. 2013. Effectiveness of marketing cues on consumer perceptions of quality: The moderating roles of brand reputation and third-party information. Psychol Mark. 30(1):76–89. doi: 10.1002/mar.20590
  • Alfred O. 2013. Influences of price and quality on consumer purchase of mobile phone in the Kumasi metropolis in Ghana. A comparative study. Eur J Bus Manage. 5(1):179–199.
  • Allaway A, Huddleston P, Whipple JM, Ellinger AE. 2011. Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry. J Prod Brand Mgt. 20(3):190–204.
  • Beneke J. 2010. Consumer perceptions of private label brands within the retail grocery sector of South Africa. Afr J Bus Manage V. 4(2):203–220.
  • Brochado AO, Marques SH, Mendes P. 2015. Psychographic determinants of private-label adoption: A feasibility study in the Portuguese Yogurt Market. Tourism & Manage Studies. 11(1):136–145.
  • Bunte FMv, Galen Md, Winter P, Dobson F, Bergès-Sennou S, Monier-Dilhan AJ, et al. 2011. The impact of private labels on the competitiveness of the European food supply chain. Wageningen Univ Res Center. 1(1):1–202.
  • Calder BJ, Burnkrant RE. 1977. Interpersonal influence on consumer behavior: An attribution theory approach. J Consum Res. 4(1):29–38. doi:10.1086/208676.
  • Choi SC, Coughlan AT. 2008. Private label positioning: Quality versus feature differentiation from the national brand. J Retail. 82(2):79–93.
  • Chopra AN. 2014. Factors affecting purchase behavior of women grocery consumer- An insight. J Bus Manage Soc Sci Res. 3(6):71–75.
  • Chotaliya BC. 2016. An analysis of the factors influencing the supply of private label brands by national brand manufacturers in Kenya. Strathmore Univ. 1(1):1–97.
  • Chung JE, Yu PJ, Pysarchik DT. 2006. Cue utilization to assess food product quality: A comparison of consumers and retailers in India. Int Rev Retail, Distr Consumer Res. 16(2):199–214. doi:10.1080/09593960600572233.
  • Cole G. 2015. Executive summary of ‘perceived brand quality as a way to superior customer perceived value crossing by moderating effects. J Prod Brand Mgt. 24(2):1–10.
  • Collins CM, Lindley T. 2003. Store brands and retail differentiation: The influence of store image and store brand attitude on store own brand perceptions. J Retail Consumer Serv. 10(6):345–352.
  • Corstjens M, Lal R. 2000. Building store loyalty through store brands. J Marketing Res. 37(3):281–291.
  • Courbage C, Mahul O. 2013. Promoting better understanding on sustainable disaster risk management strategies. Geneva Pap Risk Insur Issues Pract. 38(3):401–405.
  • Erdİl TS. 2015. Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing. Proc - Social Behav Sci Elsevier B.V. 207(1):196–205.
  • Etikan I, Sulaiman AM, Alkassim RS. 2016. Comparison of convenience sampling and purposive sampling. AJTAS. 5(1):1–4.
  • Fisher M, Gallino S, Li J. 2015. Competition-based dynamic pricing in online retailing: A methodology validated with field experiments. Univ Michigan. 1:1–34.
  • Gao Z, Schroeder T. 2009. Effect of additional quality attributes on consumer willingness-to-pay for food labels. Am J Agr Econ. 91 (3):795–809.
  • Garrido-Morgado Á, González-Benito Ó, Martos-Partal M. 2016. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products. Front Psychol. 7(1):336–311. doi:10.3389/fpsyg.2016.00336.
  • Giovannini R, Sansone M, Marsigalia B, Colamatteo A. 2017. Governance of private label as strategic asset: Developing a brand valuation model. JGR. 6(4):17–29.
  • Glynn MS, Brodie RJ, Motion J. 2012. The benefits of manufacturer brands to retailers. Eur J Marketing. 46(9):1127–1149.
  • Glynn M, Chen S. 2009. Consumer-factors moderating private label brand success: Further empirical results. Int J Retail & Distrib Mgt. 37(11):896–832.
  • Gómez M, Rubio N. 2008. Shelf management of store brands: Analysis of manufacturers’ perceptions. Int J Retail Distrib Mgt. 36(1):50–70.
  • Ha H‐Y. 2006. The effects of consumer risk perception on pre‐purchase information in online auctions: Brand, word‐of‐mouth, and customized information. Shanlax Int J Commerce. 8(1):0–12.
  • Heinrich CJ. 2002. Outcomes-based performance management in the public sector: Implications for government accountability and effectiveness. Public Administr Rev. 62(6):712–725.
  • Hewett R, Shantz A, Mundy J, Alfes K. 2018. Attribution theories in Human Resource Management research: a review and research agenda. Int J Human Res Manage. 29(1):87–126.
  • Hrablik H, Ivanovich A, Bab D. 2015. Impact of brand on consumer behavior. Proc Econ Finance. 34 (15):615–621.
  • Huang Y, Huddleston P. 2009. Retailer premium own-brands: Creating customer loyalty through own-brand products advantage. Int J Retail & Distrib Mgt. 37(11):975–992.
  • Hultman M, Opoku RA, Salehi-Sangari E, Oghazi P, Thong Bui Q. 2008. Private label competition: The perspective of swedish branded goods manufacturers. Manage Res News. 31(2):125–141.
  • Išoraitė M. 2016. Customer loyalty theoretical aspects. Eco Forum. 2(9):1–8.
  • Jeddi N, Zaiem I. 2010. The impact of label perception on the consumer ’ s purchase intention: An application on food products. IBIMA Bus Rev. 2010(1):1–14.
  • Jones E. 2014. An empirical assessment of consumers ’ preferences for coffee. J Food Distr Res. 45(2):135–160.
  • Kara A, Rojas-Méndez JI, Kucukemiroglu O, Harcar T. 2009. Consumer preferences of store brands: Role of prior experiences and value consciousness. J Target Meas Anal Mark. 17(2):127–137.
  • Kaswengi J. 2013. Store image dimensions and brand equity: the moderating role of demographic characteristics. J Chem Inf Model. 53(9):1689–1699.
  • Kim Y-K, Sullivan P. 2019. Emotional branding speaks to consumers’ heart: The case of fashion brands. Fash Text. 6(1):1–31.
  • King LL. 2014. Private labels and personal care: A focus on store brand package design, branding design and consumer attitudes towards private label personal care products. Kent State University Repos. 1(1):1–81.
  • Kiptoo C. 2017. Study on Kenya retail sector prompt payment. Ministr Industr Trade Cooperatives. 1(1):1–90.
  • Kranton RE. 2003. Competition and the incentive to produce high quality. Economica. 70(279):385–404.
  • Kremer M, Lee JN, Robinson JM. 2008. The return to capital for small retailers in Kenya: Evidence from inventories. World Bank. 1(1):1–36.
  • Kremer F, Viot C. 2012. How store brands build retailer brand image. Int J Retail & Distrib Mgt. 40(7):528–536.
  • Lemon KN, Verhoef PC. 2016. Understanding customer experience throughout the customer journey. J Market. 80(6):69–96.
  • Martinko MJ, Mackey JD. 2019. Attribution theory: An introduction to the special issue. J Organ Behav. 40(5):523–527.
  • Martos-Partal M, González-Benito Ó. 2009. The effects of store brand loyalty on store loyalty: Evidence from the Spanish market. Int Rev Retail Distr Consumer Res. 19(3):273–288.
  • Maurya UK, Mishra P. 2012. What is a brand? A perspective on brand meaning. Eur J Bus Manag. 4(3):122–134.
  • Mbugua MW. 2014. The effects of brand loyalty on customer retention in kenyan banking sector: A case study of Barclays Bank, Rwaraka Branch Nairobi. USIU Africa Repos. 1(1):1–85.
  • Meadows. 1992. Beyond the limits to growth. Dancing toward the Future. 32:1–6.
  • Michaelidou N, Dibb S. 2008. Consumer involvement: A new perspective. Mark Rev. 8(1):83–99.
  • Morton FS, Zettelmeyer F. 2004. The strategic positioning of store brands in retailer–manufacturer negotiations. Rev Industr Organ. 24(2):161–194.
  • Mostafa R, Elseidi R. 2018. Factors affecting consumers’ willingness to buy Private Label Brands (PLBs): Applied study on hypermarkets. SJME. 22(3):338–358.
  • Mulky AG. 2013. Distribution challenges and workable solutions. IIMB Manage Rev. 25(3):179–195.
  • Ng’ang’a WN. 2012. Factors affecting the success of private label bread brands of large supermarkets in Nairobi. Kenya” University of Nairobi. 1(1):1–52.
  • Nikhashemi SR, Tarofder AK, Gaur SS, Haque A. 2016. The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: Some insights from Malaysia. Proc Econ Finance. 37(1):432–438.
  • Njoki KC, Simon K, Mary M. 2017. Effect of consumer factors on store brand choice in the retail industry in Kenya: A survey of selected supermarkets in Nairobi County. Int J Bus Manage Finance. 1(20):332–345.
  • Noormann P, Tillmanns S. 2017. Drivers of private-label purchase behavior across quality tiers and product categories. J Bus Econ. 87(3):359–395.
  • Olbrich R, Christian JH. 2014. Price-quality relationship in pricing strategies for private labels. J Prod Brand Mgt. 23(6):429–438.
  • Omar NA, Musa R, Nazri MA. 2007. Program perceived value and program satisfaction influences on insights from retail loyalty progam. Gadjah Mada Int J Bus. 9(3):355–378.
  • Oraman Y, Yorgancilar C. 2015. The evaluation of marketing strategies of private label milk products from the consumers’ perspective: The case of Kocaeli Province. J Manage Market Logistics. 2(3):233–247.
  • Pauwels K, Srinivasan S. 2004. Who benefits from store brand entry? MarketSci. 23(3):364–390.
  • Pepe MS, Abratt R, Dion P. 2011. The impact of private label brands on customer loyalty and product category profitability. J Prod Brand Mgt. 20(1):27–36.
  • Peter OR, Oundo BH, Lydiah A. 2018. The effect of store image and price on store brand equity: Evidence from supermarkets in Kenya. IOSR J Bus Manage. 20(10):15–23.
  • Pezoldt K, Anne M, Holger R, Anja G. 2014. The differential effects of extrinsic and intrinsic cue-utilization in hedonic product consumption — An empirical investigation. J Bus Econ. 5(8):1282–1293.
  • Phoebe KE, Nyongesa WJ. 2015. Factors that influence consumer ranking of retail outlets in Kenya (A case of supermarkets in Kisii Town). Res Humanities Soc Sci. 5(14):173–184.
  • Rashmi HD. 2016. Act like a retailer, think like a brand: An overview of retailer brand equity and agenda for future research in Indian context. Asia-Pacific J Res Innovation. 12(1):67–84.
  • Reynolds KE, Arnold MJ. 2000. Customer loyalty to the salesperson and the store: Examining relationship customers in an upscale retail context. J Personal Selling Sales Manage. 20(2):89–98.
  • Rickman JC, Barrett DM, Bruhn CM. 2007. Nutritional comparison of fresh, frozen and canned fruits and vegetables. Part 1. Vitamins C and B and phenolic compounds. J Sci Food Agric. 87(6):930–944.
  • Rotich J, Moriasi JK, Korir SC, Rono EK, Asienyo BO. 2016. Effect of store branding on the brands sales performance of consumer goods in the retail stores in Nakuru Town. Kenya. Int J Innovation Appl Studies. 14(3):875–885.
  • Sahin A, Zehir C, Kitap H. 2011. The effects of brand experiences, trust and satisfaction on building brand loyalty; An empirical research on global brands. Proc - Soc Behav Sci. 24(1):1288–1301.
  • Semeijn J, van Riel ACR, Ambrosini AB. 2004. Consumer evaluations of store brands: Effects of store image and product attributes. J Retail Consumer Serv. 11(4):247–258.
  • Sharma R. 2017. Building customer-based brand equity of domestic brands: Role of brand equity dimensions. Metamorphosis. 16(1):45–59.
  • Shirai M. 2015. Impact of “High Quality, Low Price” appeal on consumer evaluations. J Promotion Manage. 21(6):776–797. doi:10.1080/10496491.2015.1088922.
  • Sparks L, Burt S. 2016. Identifying and understanding the factors that can transform the retail environment to enable healthier purchasing by consumers. University of Stirling. 1(1):1–80.
  • Srivastava M, Rai AK. 2018. Mechanics of engendering customer loyalty: A conceptual framework - ScienceDirect. IIMB Manage Rev. 30(3):207–218.
  • Stan V. 2015. Does consumer gender influence the relationship between consumer loyalty and its antecedents? JABR. 31(4):1593–1604.
  • Stankevich A. 2017. Explaining the consumer decision-making process: Critical literature review. JIBRM. 2(6):7–14.
  • Steenkamp J-B, Geyskens I. 2014. Manufacturer and retailer strategies to impact store brand share: Global integration, local adaptation, and worldwide learning. Market Sci. 33(1):6–26.
  • Tan LP. 2008. Assortment factors and category performance: An empirical investigation of Australian organic retailing. The University of New South Wales. 1:1–353.
  • Udupi YB, Sahai A, Singhal S. 2007. A classification-based approach to policy refinement. IEEE Int Symp Integr Network Manage. 1(1):1–31.
  • Valaskova K, Kliestikova J, Krizanova A. 2018. Consumer perceptions of private label products: An empirical study. JOC. 10(3):149–163.
  • Verhoef PC, Lemon KN, Parasuraman A, Roggeveen A, Tsiros M, Schlesinger LA. 2009. Customer experience creation: Determinants, dynamics and management strategies. J Retailing. 85(1):31–41.
  • Wasamba IO. 2008. Strategies used by the manufacturers of fast moving consumer goods to motivate channel members: The case of supermarkets in Nairobi, Kenya. University of Nairobi Repository. 1(1):1–95.
  • Watson R. 2009. Product variety and competition in the retail market for eyeglasses. J Industr Econ. 57(2):217–251.
  • Winsor RD, Sheth JN, Manolis C. 2004. Differentiating goods and services retailing using form and possession utilities. J Bus Res. 57(3):249–255.
  • Yang D, Wang X. 2010. The Effects of 2-Tier Store Brands ’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty. Front Bus Res China. 4(1):1–28.
  • Yuen EFT, Chan SSL. 2010. The effect of retail service quality and product quality on customer loyalty. J Database Mark Cust Strategy Manag. 17(3–4):222–240.
  • Zeithaml VA. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. J Marketing. 52(3):2–22.
  • Zhang Q, Gangwar M, Seetharaman PB. 2017. Polygamous store loyalties: An empirical investigation. J Retailing. 93(4):477–416.
  • Zielke S. 2010. How price image dimensions influence shopping intentions for different store formats. Eur J Marketing. 44(6):748–770.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.