Cause-related sport marketing: an organizing framework and knowledge development opportunities

References

• Adkins, S. (1999). Cause related marketing. Woburn, MA: Butterworth-Heinemann.
   Google Scholar
• Anand, P., Holbrook, M. B., & Stephens, D. (1988). The formation of affective judgments: The cognitive-affective model versus the independence hypothesis. Journal of Consumer Research, 15(3), 386–391. doi: 10.1086/209176
   Web of Science ®Google Scholar
• Ashforth, B. E., & Fred Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14, 20–39.
   Web of Science ®Google Scholar
• Babiak, K., & Wolfe, R. (2006). More than just a game? Corporate social responsibility and super bowl XL. Sport Marketing Quarterly, 15(4), 214.
   Google Scholar
• Bagozzi, R. P., & Edwards, E. A. (2000). Goal-striving and the implementation of goal intentions in the regulation of body weight. Psychology and Health, 15(2), 255–270. doi: 10.1080/08870440008400305
   Web of Science ®Google Scholar
• Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(2), 248–262. doi: 10.1177/0092070300282006
   Web of Science ®Google Scholar
• Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better? Journal of Retailing, 83(4), 437–445. doi: 10.1016/j.jretai.2007.03.006
   Web of Science ®Google Scholar
• Basil, D. Z., & Herr, P. M. (2006). Attitudinal balance and cause-related marketing: An empirical application of balance theory. Journal of Consumer Psychology, 16(4), 391–403. doi: 10.1207/s15327663jcp1604_10
   Web of Science ®Google Scholar
• Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46–53. doi: 10.1016/j.jbusres.2005.01.001
   Web of Science ®Google Scholar
• Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139–168. doi: 10.1086/209154
   Web of Science ®Google Scholar
• Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(4), 76–88. doi: 10.1509/jmkg.67.2.76.18609
   Web of Science ®Google Scholar
• Bigné-Alcañiz, E., Currás-Pérez, R., Ruiz-Mafé, C., & Sanz-Blas, S. (2010). Consumer behavioural intentions in cause-related marketing: The role of identification and social cause involvement. International Review on Public and Nonprofit Marketing, 7(2), 127–143. doi: 10.1007/s12208-010-0053-6
   Google Scholar
• Bigné-Alcañiz, E., Currás-Pérez, R., & Sánchez-García, I. (2009). Brand credibility in cause-related marketing: The moderating role of consumer values. Journal of Product & Brand Management, 18(6), 437–447. doi: 10.1108/10610420910989758
   Google Scholar
• Bizman, A., & Yinon, Y. (2002). Engaging in distancing tactics among sport fans: Effects on self-esteem and emotional responses. The Journal of Social Psychology, 142(3), 381–392. doi: 10.1080/00224540209603906
   PubMed Web of Science ®Google Scholar
• Block, L. G., & Keller, P. A. (1995). When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior. Journal of Marketing Research, 32(2), 192–203. doi: 10.2307/3152047
   Web of Science ®Google Scholar
• Bloom, P. N., Hoeffler, S., Keller, K. L., & Meza, C. E. B. (2006). How social-cause marketing affects consumer perceptions. MIT Sloan Management Review, 47(2), 49–55.
   Web of Science ®Google Scholar
• Brønn, P. S., & Vrioni, A. B. (2001). Corporate social responsibility and cause-related marketing: An overview. International Journal of Advertising, 20(2), 207–222.
   Google Scholar
• Chalip, L. (2006). Towards a distinctive sport management discipline. Journal of Sport Management, 20(1), 1–21.
   Web of Science ®Google Scholar
• Chang, C. T. (2008). To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior. Psychology & Marketing, 25(12), 1089–1110. doi: 10.1002/mar.20255
   Web of Science ®Google Scholar
• Chelladurai, P. (1992). A classification of sport and physical activity services: Implications for sport management. Journal of Sport Management, 6(1), 38–51.
   Google Scholar
• Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in reflected glory: Three (football) field studies. Journal of Personality and Social Psychology, 34(3), 366. doi: 10.1037/0022-3514.34.3.366
   Web of Science ®Google Scholar
• Cohen, J. B., & Reed Ii, A. (2006). A multiple pathway anchoring and adjustment (MPAA) model of attitude generation and recruitment. Journal of Consumer Research, 33(1), 1–15. doi: 10.1086/504121
   Web of Science ®Google Scholar
• Cone. (2010). 2010 Cone cause evaluation study. Cone LLC. Retrieved from www.coneinc.com
   Google Scholar
• Cui, Y., Trent, E. S., Sullivan, P. M., & Matiru, G. N. (2003). Cause-related marketing: How generation Y responds. International Journal of Retail & Distribution Management, 31(6), 310–320. doi: 10.1108/09590550310476012
   Google Scholar
• Davies, P. (2014). Breaking down the barriers to sports participation – 1st October 2014. Retrieved from www.mintel.com
   Google Scholar
• Dean, D. H. (2003). Consumer perception of corporate donations effects of company reputation for social responsibility and type of donation. Journal of Advertising, 32(4), 91–102. doi: 10.1080/00913367.2003.10639149
   Web of Science ®Google Scholar
• Filo, K., Funk, D., & O'Brien, D. (2010). The antecedents and outcomes of attachment and sponsor image within charity sport events. Journal of Sport Management, 24(6), 623–648.
   Web of Science ®Google Scholar
• Filo, K., Funk, D. C., & O'Brien, D. (2009). The meaning behind attachment: Exploring camaraderie, cause, and competency at a charity sport event. Journal of Sport Management, 23(3), 361–387.
   Web of Science ®Google Scholar
• Filo, K., Funk, D. C., & O'Brien, D. (2011). Examining motivation for charity sport event participation: A comparison of recreation-based and charity-based motives. Journal of Leisure Research, 43(4), 491–518.
   Web of Science ®Google Scholar
• Fiske, S. T. (1982). Schema-triggered affect: Applications to social perception. In M. S. Clarke & S. T. Fiske (Eds.), Affect and cognition: The 17th annual Carnegie symposium on cognition (pp. 55–78). Hillsdale, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Follis. (n.d.). National committee for the prevention of child abuse/NBA. Retrieved from http://www.follisinc.com/casenba.htm
   Google Scholar
• Follis, J. [John Follis] (2011, September 28). NBA PSA “Father & Son” [Video file]. Retrieved from https://www.youtube.com/watch?v=kacxNIt3r2U
   Google Scholar
• Foreh, M. R., & Grier, S. (2003). When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of Consumer Psychology, 13(3), 349–356. doi: 10.1207/S15327663JCP1303_15
   Web of Science ®Google Scholar
• Godfrey, P. C., Bradish, C. L., & Cronin, J. J. (2009). Corporate social responsibility in sport: An overview and key issues. Journal of Sport Management, 23(6), 698–716.
   Web of Science ®Google Scholar
• Graham, S., Delpy Neirotti, L., & Goldblatt, J. J. (2001). The ultimate guide to sports marketing. New York, NY: McGraw-Hill.
   Google Scholar
• Grau, S. L., & Folse, J. A. G. (2007). Cause-related marketing (CRM): The influence of donation proximity and message-framing cues on the less-involved consumer. Journal of Advertising, 36(4), 19–33. doi: 10.2753/JOA0091-3367360402
   Web of Science ®Google Scholar
• Gupta, S., & Pirsch, J. (2006). The company-cause-customer fit decision in cause-related marketing. Journal of Consumer Marketing, 23(6), 314–326. doi: 10.1108/07363760610701850
   Google Scholar
• Gwinner, K., & Bennett, G. (2008). The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context. Journal of Sport Management, 22(4), 410–426.
   Web of Science ®Google Scholar
• Hajjat, M. M. (2003). Effect of cause-related marketing on attitudes and purchase intentions: The moderating role of cause involvement and donation size. Journal of Nonprofit & Public Sector Marketing, 11(1), 93–109. doi: 10.1300/J054v11n01_07
   Google Scholar
• Heider, F. (1958). The psychology of interpersonal relations. New York, NY: John Wiley & Sons.
   Google Scholar
• Hightower, R.Jr., Brady, M. K., & Baker, T. L. (2002). Investigating the role of the physical environment in hedonic service consumption: An exploratory study of sporting events. Journal of Business Research, 55(9), 697–707. doi: 10.1016/S0148-2963(00)00211-3
   Web of Science ®Google Scholar
• Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. The Journal of Marketing, 92–101. doi: 10.2307/1251707
   Web of Science ®Google Scholar
• Holbrook, M. B. (1980). Some preliminary notes on research in consumer esthetics. Advances in Consumer Research, 7(1), 104–108.
   Google Scholar
• Illouz, E. (2009). Emotions, imagination and consumption: A new research agenda. Journal of Consumer Culture, 9(3), 377–413. doi: 10.1177/1469540509342053
   Web of Science ®Google Scholar
• Inoue, Y., Mahan, J. E. III, Kent, A. (2013). Enhancing the benefits of professional sport philanthropy: The roles of corporate ability and communication strategies. Sport Management Review, 16, 314–325. doi: 10.1016/j.smr.2012.10.003
   Web of Science ®Google Scholar
• Irwin, R. L., Lachowetz, T., Cornwell, T. B., & Clark, J. S. (2003). Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions. Sport Marketing Quarterly, 12(3), 131–139.
   Google Scholar
• Izard, C. E. (2007). Basic emotions, natural kinds, emotion schemas, and a new paradigm. Perspectives on Psychological Science, 2(3), 260–280. doi: 10.1111/j.1745-6916.2007.00044.x
   Web of Science ®Google Scholar
• Kang, J. H. (2002). A structural model of image-based and utilitarian decision-making processes for participant sport consumption. Journal of Sport Management, 16(3), 173–189.
   Web of Science ®Google Scholar
• Kim, K. T., Kwak, D. H., & Kim, Y. K. (2010). The impact of cause-related marketing (CRM) in spectator sport. Journal of Management & Organization, 16(4), 515–527. doi: 10.5172/jmo.2010.16.4.515
   Web of Science ®Google Scholar
• Koo, G. Y., Quarterman, J., & Flynn, L. (2006). Effect of perceived sport event and sponsor image fit on consumers’ cognition, affect, and behavioral intentions. Sports Marketing Quarterly, 15(2), 80–90.
   Google Scholar
• Krol, E. (2014). Exercise Trends – US – October 2014. Retrieved from www.mintel.com
   Google Scholar
• Kwon, H. H., Trail, G., & James, J. D. (2007). The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel. Journal of Sport Management, 21(4), 540.
   Web of Science ®Google Scholar
• Lachowetz, A. J., & Gladden, J. (2003). A framework for understanding cause-related sport marketing programs. International Journal of Sports Marketing and Sponsorship, 4(4), 205–225.
   Google Scholar
• Lachowetz, T., & Irwin, R. (2002). FedEx and the St. Jude Classic. Sport Marketing Quarterly, 11(2), 114–116.
   Google Scholar
• Lafferty, B. A., & Edmondson, D. R. (2009). Portraying the cause instead of the brand in cause-related marketing ads: does it really matter? The Journal of Marketing Theory and Practice, 17(2), 129–144. doi: 10.2753/MTP1069-6679170203
   Google Scholar
• LeDoux, J. (2010). The emotional brain: Past, present, future. Neuroscience Research, 68, e1–e2. doi: 10.1016/j.neures.2010.07.241
   Google Scholar
• Lee, J., & Ferreira, M. (2011). Cause-related marketing: The role of team identification in consumer choice of team licensed products. Sport Marketing Quarterly, 20(3), 157–69.
   Google Scholar
• Lee, J., & Ferreira, M. (2013). A role of team and organizational identification in the success of cause-related sport marketing. Sport Management Review, 16, 161–172. doi: 10.1016/j.smr.2012.09.001
   Web of Science ®Google Scholar
• Leukaemia & Lymphoma Research. (2014). Sports & challenges: Join our team. Be unstoppable. Retrieved from http://leukaemialymphomaresearch.org.uk/get-involved/sports-challenges
   Google Scholar
• Lever, J. (1983). Soccer madness. Chicago, IL: University of Chicago Press.
   Google Scholar
• Lombardo, P., & Mulligan, K. (2008). The Geneva school of emotions: An interview with Klaus Scherer – Geneva, 3 July 2008. Critical Quarterly, 50, 26–39. doi: 10.1111/j.1467-8705.2008.00854.x
   Web of Science ®Google Scholar
• MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75, 136–154. doi: 10.1509/jmkg.75.4.136
   Web of Science ®Google Scholar
• Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing Research, 27(3), 361–367. doi: 10.2307/3172593
   Web of Science ®Google Scholar
• Mahony, D. F. (2008). No one can whistle a symphony: Working together for sport management's future. Journal of Sport Management, 22(1), 1–10.
   Web of Science ®Google Scholar
• Marconi, J. (2002). Cause marketing: Build your image and bottom line through socially responsible partnerships, programs, and events. Chicago: Dearborn Trade.
   Google Scholar
• McGlone, C., & Martin, N. (2006). Nike's corporate interest lives strong: A case of cause-related marketing and leveraging. Sport Marketing Quarterly, 15(3), 184–188.
   Google Scholar
• McSweeney, F. K., & Bierley, C. (1984). Recent developments in classical conditioning. Journal of Consumer Research, 11(2), 619–631. doi: 10.1086/208999
   Web of Science ®Google Scholar
• Miller, B. A. (2002). Social initiatives can boost loyalty. Marketing News, 36(21), 14–15.
   Google Scholar
• Miloch, K. S., & Lambrecht, K. W. (2006). Consumer awareness of sponsorship at grassroots sport events. Sport Marketing Quarterly, 15(3), 147–154.
   Google Scholar
• Monga, A. B., & John, D. R. (2007). Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking. Journal of Consumer Research, 33(4), 529–536. doi: 10.1086/510227
   Web of Science ®Google Scholar
• Mullin, B. J., Hardy, S., & Sutton, W. A. (2014). Sport marketing (4th ed.). Champaign, IL: Human Kinetics.
   Google Scholar
• Nan, X., & Heo, K. (2007). Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related marketing. Journal of Advertising, 36(2), 63–74. doi: 10.2753/JOA0091-3367360204
   Web of Science ®Google Scholar
• O'Rorke, P., & Ortony, A. (1994). Explaining emotions. Cognitive Science, 18, 283–323. doi: 10.1207/s15516709cog1802_3
   Web of Science ®Google Scholar
• Petty, R. E., & Briñol, P. (2012). The elaboration likelihood model. In P. A. M. Van Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of theories of social psychology, (pp. 224–225). Los Angeles: SAGE.
   Google Scholar
• Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135–146. doi: 10.1086/208954
   Web of Science ®Google Scholar
• Petty, R. E., Tormala, Z. L., Briñol, P., & Jarvis, W. B. G. (2006). Implicit ambivalence from attitude change: An exploration of the PAST model. Journal of Personality and Social Psychology, 90(1), 21–41. doi: 10.1037/0022-3514.90.1.21
   PubMed Web of Science ®Google Scholar
• Pham, M. T. (2004). The logic of feeling. Journal of Consumer Psychology, 14(4), 360–369. doi: 10.1207/s15327663jcp1404_5
   Web of Science ®Google Scholar
• Pharr, J. R., & Lough, N. L. (2012). Differentiation of social marketing and cause-related marketing in US professional sport. Sport Marketing Quarterly, 21(2), 91–104.
   Google Scholar
• Pitts, B. G. (2001). Sport management at the millennium: A defining moment. Journal of Sport Management, 15(1), 1–9.
   Web of Science ®Google Scholar
• Plunkett, Jack W., Plunkett, M. B., Steinberg, J. S., Faulk, J., & Snider, I. J. (2014). Sports industry overview. Sports Industry. Retrieved from http://www.plunkettresearchonline.com
   Google Scholar
• Polonsky, M. J., & Speed, R. (2001). Linking sponsorship and cause related marketing: Complementarities and conflicts. European Journal of Marketing, 35(11/12), 1361–1389. doi: 10.1108/EUM0000000006484
   Google Scholar
• Pons, F., Mourali, M., & Nyeck, S. (2006). Consumer orientation toward sporting events: Scale development and validation. Journal of Service Research, 8(3), 276–287. doi: 10.1177/1094670505283931
   Web of Science ®Google Scholar
• Pracejus, J. W., & Olsen, G. D. (2004). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research, 57(6), 635–640. doi: 10.1016/S0148-2963(02)00306-5
   Web of Science ®Google Scholar
• Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42, 185–227. doi: 10.1080/00273170701341316
   PubMed Web of Science ®Google Scholar
• Pringle, H., & Thompson, M. (1999). Brand spirit. West Sussex, England: John Wiley & Sons.
   Google Scholar
• Rifon, N. J., Choi, S. M., Trimble, C. S., & Li, H. (2004). Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising, 33, 30–42. doi: 10.1080/00913367.2004.10639151
   Web of Science ®Google Scholar
• Ross, J. K., Patterson, L. T., & Stutts, M. A. (1992). Consumer perceptions of organizations that use cause-related marketing. Journal of the Academy of Marketing science, 20(1), 93–97. doi: 10.1007/BF02723480
   Google Scholar
• Roy, D. P. (2011). Impact of congruence in cause marketing campaigns for professional sport organisations. International Journal of Sport Management and Marketing, 10(1–2), 21–34. doi: 10.1504/IJSMM.2011.043614
   Google Scholar
• Roy, D. P., & Graeff, T. R. (2003). Consumer attitudes towards cause-related marketing activities in professional sports. Sport Marketing Quarterly, 12(3), 163–172.
   Google Scholar
• Samu, S., & Wymer, W. (2009). The effect of fit and dominance in cause marketing communications. Journal of Business Research, 62(4), 432–440. doi: 10.1016/j.jbusres.2008.01.039
   Web of Science ®Google Scholar
• Schaaf, D. (1995). Sports marketing: Its not just a game anymore. New York: Prometheus Books.
   Google Scholar
• Schwarz, N. (2007). Attitude construction: Evaluation in context. Social Cognition, 25(5), 638–656. doi: 10.1521/soco.2007.25.5.638
   Web of Science ®Google Scholar
• Shamir, B., & Ruskin, H. (1984). Sport participation vs. sport spectatorship: Two modes of leisure behavior. Journal of Leisure Research, 16(1), 9–21.
   Web of Science ®Google Scholar
• Shiv, B., Britton, J. A. E., & Payne, J. W. (2004). Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages? Journal of Consumer Research, 31(1), 199–208. doi: 10.1086/383435
   Web of Science ®Google Scholar
• Siegfried, J., & Zimbalist, A. (2000). The economics of sports facilities and their communities. The Journal of Economic Perspectives, 14(3), 95–114. doi: 10.1257/jep.14.3.95
   Web of Science ®Google Scholar
• Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 287–300. doi: 10.1086/208924
   Web of Science ®Google Scholar
• Sit, C. H., & Lindner, K. J. (2005). Motivational orientations in youth sport participation: Using achievement goal theory and reversal theory. Personality and Individual Differences, 38(3), 605–618. doi: 10.1016/j.paid.2004.05.015
   Web of Science ®Google Scholar
• Slack, T. (1996). From the locker room to the board room: Changing the domain of sport management. Journal of Sport Management, 10(1), 97–105.
   Web of Science ®Google Scholar
• Smith, C. (1994). The new corporate philanthropy. Harvard Business Review, 72(3), 105–116.
   Web of Science ®Google Scholar
• Smith, S. M., & Alcorn, D. S. (1991). Cause marketing: A new direction in the marketing of corporate responsibility. Journal of Services Marketing, 5(4), 21–37. doi: 10.1108/08876049110035639
   Google Scholar
• Snyder, C. R., Lassegard, M., & Ford, C. E. (1986). Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure. Journal of Personality and Social Psychology, 51(2), 382. doi: 10.1037/0022-3514.51.2.382
   Web of Science ®Google Scholar
• Sohn, Y. S., Han, J. K., & Lee, S. (2012). Communication strategies for enhancing the perceived fit in the CSR sponsorship context. International Journal of Advertising, 31, 133–146. doi: 10.2501/IJA-31-1-133-146
   Web of Science ®Google Scholar
• Speed, R., & Thompson, P. (2000). Determinants of sports sponsorship response. Journal of the Academy of Marketing Science, 28(2), 226–238. doi: 10.1177/0092070300282004
   Web of Science ®Google Scholar
• Spence, J. T., & Helmreich, R. L. (1983). Achievement-related motives and behaviors. In J. T. Spence (Ed.), Achievement and achievement motives: Psychological and sociological approaches (pp. 10–74). San Francisco: Freeman.
   Google Scholar
• Strahilevitz, M. (1999). The effects of product type and donation magnitude on willingness to pay more for a charity-linked brand. Journal of Consumer Psychology, 8(3), 215–241. doi: 10.1207/s15327663jcp0803_02
   Google Scholar
• Tajfel, H. (1982). Social identity and intergroup relations. New York: Cambridge University Press.
   Google Scholar
• Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. The Social Psychology of Intergroup Relations, 33(47), 74.
   Google Scholar
• Tangari, A. H., Folse, J. A. G., Burton, S., & Kees, J. (2010). The moderating influence of consumers’ temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns. Journal of Advertising, 39(2), 35–50. doi: 10.2753/JOA0091-3367390203
   Web of Science ®Google Scholar
• Taylor, R., & Shanka, T. (2008). Cause for event: Not-for-profit marketing through participant sports events. Journal of Marketing Management, 24(9–10), 945–958. doi: 10.1362/026725708X381984
   Google Scholar
• Till, B. D., & Nowak, L. I. (2000). Towards effective use of cause-related marketing alliances. Journal of Product & Brand Management, 9(7), 472–484. doi: 10.1108/10610420010351394
   Google Scholar
• Uhrich, S., Koenigstorfer, J., & Groeppel-Klein, A. (2014). Leveraging sponsorship with corporate social responsibility. Journal of Business Research, 67, 2023–2029. doi: 10.1016/j.jbusres.2013.10.008
   Web of Science ®Google Scholar
• Van den Brink, D., Odekerken-Schröder, G., & Pauwels, P. (2006). The effect of strategic and tactical cause-related marketing on consumers’ brand loyalty. Journal of Consumer Marketing, 23(1), 15–25. doi: 10.1108/07363760610641127
   Google Scholar
• Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. The Journal of Marketing, 52(3), 58–74. doi: 10.2307/1251450
   Web of Science ®Google Scholar
• Wakefield, K. L., & Wann, D. L. (2006). An examination of dysfunctional sport fans: Method of classification and relationships with problem behaviors. Journal of Leisure Research, 38, 168–186.
   Web of Science ®Google Scholar
• Wann, D. L., & Branscombe, N. R. (1990). Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport & Social Issues, 14(2), 103–117. doi: 10.1177/019372359001400203
   Google Scholar
• Wann, D. L., & Branscombe, N. R. (1993). Sports fans: Measuring degree of identification with their team. International Journal of Sport Psychology, 24, 1–17.
   Web of Science ®Google Scholar
• Wann, D. L., Melnick, M. J., Russell, G. W., & Pease, D. G. (2001). Sport fans: The psychology and social impact of spectators. Routledge.
   Google Scholar
• Wann, D. L., & Pierce, S. (2003). Measuring sport team identification and commitment: An empirical comparison of the sport spectator identification scale and the psychological commitment to team scale. North American Journal of Psychology, 5(3), 365–372.
   Google Scholar
• Wann, D. L., & Schrader, M. P. (1997). Team identification and the enjoyment of watching a sporting event. Perceptual and Motor Skills, 84, 954. doi: 10.2466/pms.1997.84.3.954
   Web of Science ®Google Scholar
• Webb, D. J., & Mohr, L. A. (1998). A typology of consumer responses to cause-related marketing: From skeptics to socially concerned. Journal of Public Policy & Marketing, 17(2), 226–238.
   Web of Science ®Google Scholar
• Wegener, D., & Petty, R. (1994). Mood management across affective states: The hedonic contingency hypothesis. Journal of Personality and Social Psychology, 66, 1034–1048. doi: 10.1037/0022-3514.66.6.1034
   PubMed Web of Science ®Google Scholar
• Welsh, J. (1999). Good cause, good business. Harvard Business Review, 21( September/October), 24.
   Google Scholar
• Wilson, B., Stavros, C., & Westberg, K. (2008). Player transgressions and the management of the sport sponsor relationship. Public Relations Review, 34(2), 99–107. doi: 10.1016/j.pubrev.2008.03.012
   Web of Science ®Google Scholar
• Wu, A. D., & Zumbo, B. D. (2008). Understanding and using mediators and moderators. Social Indicators Research, 87, 367–392. doi: 10.1007/s11205-007-9143-1
   Web of Science ®Google Scholar
• Yadav, M. S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing, 74(1), 1–19. doi: 10.1509/jmkg.74.1.1
   Web of Science ®Google Scholar
• Youn, S., & Kim, H. (2008). Antecedents of consumer attitudes towards cause-related marketing. Journal of Advertising Research, 48(1), 123–138. doi: 10.2501/S0021849908080136
   Web of Science ®Google Scholar
• Zhong, J. Y., & Mitchell, V. W. (2012). Does consumer well-being affect hedonic consumption? Psychology & Marketing, 29(8), 583–594. doi: 10.1002/mar.20545
   Web of Science ®Google Scholar