References
- Auletta, Ken (2005). “The New Pitch”, The New Yorker, March 28.
- Cappo, Joe (2003). The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age, McGraw-Hill, New York..
- The European Advertising and Media Forecast, October 2005, July 2006, Vol. 20, Number 5, World Advertising Research Center, Henley-on-Thames.
- Donaton, Scott (2004). Madison & Vine, McGraw-Hill.
- Galician, Mary Lou (2004), Editor. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics, Best Business Books.
- Jaffe, Joseph (2005). Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising, John Wiley and Sons.
- Nyren, Chuck (2005), Advertising to Baby Boomers, Paramount Market Publishing.
- Ries, Al, Laura Ries (2002), The Fall of Advertising and the Rise of PR, Collins.
- Zyman, Sergio (2002). The End of Advertising as We Know It, Wiley.
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