Video Strategy of Transnational Media Corporations: A Resource-Based Examination of Global Alliances and Patterns

References

• Agarwal, S., & Ramaswami, S. N. (1992). Choice of foreign market entry mode: Impact of ownership, location, and internationalization factors. Journal of International Business Studies, 23(1), 1–27.
   Google Scholar
• Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
   Google Scholar
• Atkins, W. (2003). Brand power and state power: Rise of the new media networks in East Asia. The Pacific Review, 16(4), 465–487.
   Google Scholar
• Barney, J. (1991). Firm resources and sustainable competitive advantage. Journal of Management, 17(1), 99–120.
   Google Scholar
• Bellamy, R. V., Jr., & Chabin, J. B. (1999). Global promotion and marketing of television. In S. T. Eastman, D. A. Ferguson, & R. A. Klein (Eds.), Promotion and marketing for broadcasting and cable (3rd ed., pp.211–232). Boston: Focal Press.
   Google Scholar
• Business Day. (2004, October 17). Disney faces obstacles in China. Retrieved on July 15, 2005 from the World Wide Web: http://www.biz-day.com
   Google Scholar
• Cable & Satellite Asia. (1996, November). STAR TV in Asia. Cable & Satellite Asia, p.30.
   Google Scholar
• Chan-Olmsted, S. M. (1998). Mergers, acquisitions, and convergence: The strategic alliances of broadcasting, cable television, and telephone services. Journal of Media Economics, 11(3), 33–46.
   Google Scholar
• Chan-Olmsted, S. M. (2003). Fundamental issues and trends in media strategy research. Journal of Media Economics and Culture, 1(1), 9–35.
   Google Scholar
• Chan-Olmsted, S. M. (2005). Competitive strategy for media firms: Strategic and brand management in changing media markets. Mahwah, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Chan-Olmsted, S. M., & Albarran, A. B. (1998). A framework for the study of global media economics. In A. B. Albarran, & Chan-Olmsted, S. M. (Eds.), Global media economics (pp.3–16). Ames, IA: Iowa State University Press.
   Google Scholar
• Chan-Olmsted, S. M. and Chang, B. (2003). Diversification strategy of global media conglomerates: Examining its patterns and drivers. Journal of Media Economics. 16(4): 213–233.
   Google Scholar
• Chan-Olmsted, S. M. and Chang B. (2004, May). Globalization through partnerships: Examining cross-border acquisitions and international joint ventures in the world media markets. Paper presented to the 6th World Media Economics Conference, Montreal, Canada.
   Google Scholar
• Chan-Olmsted, S. M., & Jamison, M. (2001). Rivalry through alliances: Competitive strategy in the global telecommunications market. European Management Journal, 19(3), 317–331.
   Google Scholar
• Croteau, D., & Hoynes, W. (2001). The business of media: Corporate media and the public interest. Thousand Oaks, CA: Pine Forge Press.
   Google Scholar
• Das, T. K., & Teng, B. (2000). A resource-based theory of strategic alliances. Journal of Management, 26(1), 31–61.
   Google Scholar
• Dawar, N., & Parker, P. (1994). Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of Marketing, 58(2), 81–95.
   Google Scholar
• Douglas, S. P., & Craig, C. S. (1989). Evolution of global marketing strategy: Scale, scope, and synergy. Columbia Journal of World Business, 24(3), 47–59.
   Google Scholar
• Eisenhardt, K. M. (1999). Strategy as strategic decision making. Sloan Management Review, 40(3), 65–72.
   Google Scholar
• Geddes, A. (1994, July 18). TV finds no pan-Asian panacea. Advertising Age International, p.I16.
   Google Scholar
• General Electric. (2005). NBC Universal analyst meeting. Retrieved April 20, 2005 from the World Wide Web: http://www.ge.com/en/company/investor/webcast/webcast_02152005.htm
   Google Scholar
• Gershon, R. A. (1993). International deregulation and the rise of transnational media corporation. Journal of Media Economics, 6(2), 3–22.
   Google Scholar
• Gershon, R. A. (1997). The transnational media corporation: Global messages and free market competition. Mahwah, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Gershon, R. A., & Suri, V. R. (2004). Viacom Inc.: A case study in transnational media management. Journal of Media Business Studies, 1(1), 47–69.
   Google Scholar
• Godfrey, P. C., & Hill, C. W. L. (1995). The problem of unobservables in strategic management research. Strategic Management Journal, 16(7), 519–533.
   Google Scholar
• Grant, R. M. (1991). The resource-based theory of competitive advantage: Implication for strategy formulation. California Management Review, 33(3), 114–135.
   Google Scholar
• Habann, F. (2000). Management of core resources: The case of media enterprises. The International Journal on Media Management, 2(1), 14–24.
   Google Scholar
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2003). Strategic management: Competitiveness and globalization (5th ed.). Mason, OH: Thomson South-Western.
   Google Scholar
• Hollifield, C. A. (2001). Cross borders: Media management research in a transnational market environment. Journal of Media Economics, 14(3), 133–146.
   Google Scholar
• Hollywood Reporter. (2005, August 4). China tightens regs on imports; new limitations on satellite TV, games, news outlets. Retrieved on October 4, 2005 from the World Wide Web: http://businessbrowser.onesource.com
   Google Scholar
• Hoskins, C., McFadyen, S., & Finn, A. (1997). Global television and film: An introduction to the economics of the business. New York: Oxford University Press.
   Google Scholar
• Hoskisson, R. E., Hitt, M. A., Wan, W. P., & Yiu, D. (1999). Theory and research in strategic management: Swings of a pendulum. Journal of Management, 25(3), 417–456.
   Google Scholar
• Hughes, O. (1996, October 14). STAR, ESPN smoke peace pipe in Pac Rim (STAR TV Inc., ESPN Asia form joint venture). Multichannel News, 17(42), p.36.
   Google Scholar
• Jung, J. & Chan-Olmsted, S. M. (2005). Impacts of media conglomerates? Dual diversification on financial performance. Journal of Media Economics, 18(3), 183–202.
   Google Scholar
• Kanter, R. M. (1994). Collaborative advantage: The art of alliances. Harvard Business Review, 72(4), 96–108.
   Google Scholar
• Kim, W. C., & Hwang, P. (1992). Global strategies and multinationals’ entry mode choice. Journal of International Business Studies, 23(1), 29–53.
   Google Scholar
• Lacter, M. (2000, June 20). Mickey stumbles at the border. Forbes, 165(14), p.58.
   Google Scholar
• Landers, D. E., & Chan-Olmsted, S. M. (2004). Assessing the changing network TV market: A resource-based analysis of broadcast television networks. Journal of Media Business Studies, 1(1), 1–26.
   Google Scholar
• Lin, M. (2004). Changes and consistency: China’s media market after WTO entry. Journal of Media Economics, 17(3), 177–192.
   Google Scholar
• Liu, F. & Chan-Olmsted, S. M. (2002). Partnership between the old and the new: Examining the strategic alliances between broadcast television networks and Internet firms in the context of convergence. The International Journal on Media Management, 5(1), 47–56.
   Google Scholar
• Lockett, A., & Thompson, A. (2001). The resource-based view and economics. Journal of Management, 27(6), 723–754.
   Google Scholar
• Martin, H. J. (1998). Modeling strategy for mass media: A resource-based view. Paper presented at the Media Management & Economics Division of AEJMC, Baltimore, MD.
   Google Scholar
• Miller, D., & Shamsie, J. (1996). The resource-based view of the firm in two environments: The Hollywood film studios from 1936 to1965. Academy of Management Journal, 39(3), 519–543.
   Google Scholar
• Owen, B. M., & Wildman, S. S. (1992). Video economics. Cambridge, MA: Harvard University Press.
   Google Scholar
• Ozanich, G. W., & Wirth, M. O. (1998). Mergers and acquisitions: A communications industry overview. In A. Alexander, J. Owers, & R. Carveth (Eds.), Media economics: Theory and practice (2nd ed.). Mahwah, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Pathania-Jain, G. (2001). Global parents, local partners: A value-chain analysis of collaborative strategies of media firm in India. Journal of Media Economics, 14(3), 169–187.
   Google Scholar
• Picard, R. G. (1996). The rise and fall of communication empires. Journal of Media Economics, 9(4), 23–40.
   Google Scholar
• Picard, R. G. (2002). The economics and financing of media companies. New York: Fordham University Press.
   Google Scholar
• Qian, G. (1997). Assessing product-market diversification of U.S. firms. Management International Review, 37(2), 127–149.
   Google Scholar
• Redstone, S., & Knobler, P. (2001). A passion to win. New York: Simon & Schuster.
   Google Scholar
• Shaver, D., & Shaver, M. A. (2003). The impact of concentration and convergence on managerial efficiencies of time and cost. In A. B. Albarran & A. Arress (Eds.), Time and media markets (pp. 61–79). Mahwah, NJ: Lawrence Erlbaum Associates.
   Google Scholar
• Sherman, J. (2004, May 31). NBCU charts a global TV course. Television Week, 23(22), p.13.
   Google Scholar
• Thussu, D. K. (2000). International communication: Continuity and change. London: Arnold.
   Google Scholar
• USA Today. (2004, June 24). Viacom buying Germany's Viva music channel. Retrieved on October 5, 2005 from the World Wide Web: http://www.usatoday.com/money/media/2004-06-24-viva_x.htm
   Google Scholar
• Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171–180.
   Google Scholar
• Wildman, S. S., & Siwek, S. E. (1988). International trade in films and television programs. Cambridge, MA: Ballinger.
   Google Scholar
• Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction (6th ed.). Belmont, CA: Wadsworth Publishing.
   Google Scholar
• Yin, R. K. (1993). Applications of case study research. Newbury Park, CA: Sage.
   Google Scholar
• Zenith Optimedia. (2002a). Television in Western Europe to 2011. London: Zenith Optimedia.
   Google Scholar
• Zenith Optimedia. (2002b). Television in Central and Eastern Europe to 2011. London: Zenith Optimedia.
   Google Scholar
• Zenith Optimedia. (2002c). Television in Asia Pacific to 2010. London: Zenith Optimedia.
   Google Scholar