585
Views
6
CrossRef citations to date
0
Altmetric
Commentary

Why is media management research so difficult – and what can scholars do to overcome the field’s intrinsic challenges?

References

  • Christensen, C. M. (1997). The innovator’s dilemma: When new technologies cause great firms to fail. Boston, MA: Harvard Business School Press.
  • Kanter, R. M. (2004). Confidence. London: Random House Business Books.
  • Küng, L. (2007). Does media management matter? Establishing the scope, rationale, and future research agenda for the discipline. Journal of Media Business Studies, 4(1), 21–39. doi:10.1080/16522354.2007.11073444
  • Picard, R. G., & Lowe, G. F. (2016). Questioning media management scholarship: Four parables about how to better develop the field. Journal of Media Business Studies, 13(2), 61–72. doi:10.1080/16522354.2016.1176781

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.