Assessing the consumer-based brand equity of news media firms: a new validated scale

References

• Aaker, D. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
   Google Scholar
• AIMC (2017). Asociación para la investigación de medios de comunicación. Estudio General de Medios. Retrieved December 15, 2017, from http://www.aimc.es/-Datos-EGM-Resumen-General-.html
   Google Scholar
• Aris, A., & Bughin, J. (2009). Managing media companies. Harnessing creative value. England: John Wiley & Sons Ltd.
   Google Scholar
• Arrese, A. (2004). Algunas consideraciones sobre la gestión de productos y contenidos de los medios. Comunicación y Sociedad, 17(4), 9–44.
   Google Scholar
• Bakshi, M., & Mishra, P. (2016). Structural equations modelling of determinants of consumer-based brand equity of newspapers. Journal of Media Business Studies, 13(2), 1–22.
   Web of Science ®Google Scholar
• Bernardo, M., Marimon, F., & Alonso-Almeida, M. (2012). Functional quality and hedonic quality: A study of the dimensions of e-service quality in online travel agencies. Information and Management, 49(7–8), 342–347.
   Web of Science ®Google Scholar
• Caro, L. M., & García, J. A. M. (2007). Measuring perceived service quality in urgent transport service. Journal of Retailing and Consumer Services, 14(1), 60–72.
   Google Scholar
• Chan-Olmsted, S., Cho, M., & Yim, M. Y. C. (2013). Social networks and media brands: Exploring the effect of media brands’ perceived social network usage on audience relationship. In M. Friedrichsen & W. Mühl-Benninghaus (Eds.), Handbook of social media management (pp. 737–749). Berlin: Springer.
   Google Scholar
• Christodoulides, G., & De Chernatony, L. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Research in Marketing, 52(1), 43–66.
   Web of Science ®Google Scholar
• Costa, J. (2009). Imagen corporativa en el siglo XXI. Buenos Aires: La Crujía.
   Google Scholar
• Fichter, C. (2008). Image effects: How brand images change consumers’ product ratings. Zurich: University of Zurich, Faculty of Arts. doi:10.5167/uzh-4549
   Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
   Web of Science ®Google Scholar
• Ha, L., & Chan-Olmsted, S. M. (2004). Cross-media use in electronic media: The role of cable television web sites in cable television network branding and viewership. Journal of Broadcasting & Electronic Media, 48(4), 620–645.
   Web of Science ®Google Scholar
• Hair, J. F., Jr, Anderson, R. E., Tatham, R. L., & Black, W. C. (1999). Multivariate data analysis. London: Prentice Hall.
   Google Scholar
• Hoeffler, S., & Keller, K. L. (2003). The marketing advantages of strong brands. Journal of Brand Management, 10(6), 421–445.
   Google Scholar
• Keller, K. (1993). Conceptualizing, measuring and managing customer based brand equity. Journal of Marketing, 57(1), 1–29.
   Web of Science ®Google Scholar
• Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
   Web of Science ®Google Scholar
• Kim, J., Baek, T. H., & Martin, H. J. (2010). Dimensions of news media brand personality. Journalism & Mass Communication Quarterly, 87(1), 117–134.
   Web of Science ®Google Scholar
• Krebs, I., & Siegert, G. (2015). 20 years of research on media brands and media branding. In G. Siegert, K. Förster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of media branding (pp. 33–49). Berlin: Springer International Publishing.
   Google Scholar
• Ladhari, R. (2012). Developing e-service quality scales: A literature review. Journal of Retailing and Consumer Services, 17(6), 464–477.
   Google Scholar
• Lin, C. A., & Salwen, M. B. (2005). Utilities of online and offline news use. In L. Xigen (Ed.), Internet newspapers. The making of a mainstream medium (pp. 209–226). New York: Routledge.
   Google Scholar
• Malmelin, N., & Moisander, J. (2014). Brands and branding in media management—Toward a research agenda. International Journal on Media Management, 16(1), 9–25.
   Google Scholar
• McCauley, T., & Nesbitt, M. (2003). The newspaper experience study. Readership Institute. Retrieved January 3, 2014, from http://goo.gl/A4EJGs.
   Google Scholar
• McDowell, W. (2011). The brand management crisis facing the business of journalism. International Journal on Media Management, 13(1), 37–51.
   Google Scholar
• McDowell, W. S. (2004). Exploring a free association methodology to capture and differentiate abstract media brand associations: A study of three cable news networks. Journal of Media Economics, 17(4), 309–320.
   Web of Science ®Google Scholar
• Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., … Wirth, F. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Research, 57(2), 209–224.
   Web of Science ®Google Scholar
• Nienstedt, H. W., Huber, F., & Seelmann, C. (2012). The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands. International Journal on Media Management, 14(1), 3–26.
   Google Scholar
• Norbäck, M. (2005). Cross-promotion and branding of media product portfolios. In R. Picard (Ed.), Media product portfolios: Issues in management of multiple products and services (pp. 139–166). London: Routledge.
   Google Scholar
• Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory. New York: McGraw-Hill.
   Google Scholar
• Ots, M. (2008). Media brands and branding. Jönköping: Jönköping International Business School, Ark Tryckaren AB.
   Google Scholar
• Ots, M., & Wolff, P. E. (2008). Media consumer brand equity: Implications for advertising media planning. In M. Ots (Ed.), Media brands and branding (pp. 95–112). Jönköping: Jönköping International Business School, Ark Tryckaren AB.
   Google Scholar
• Oyedeji, T. A. (2007). The relation between the customer-based brand equity of media outlets and their media channel credibility: An exploratory study. The International Journal on Media Management, 9(3), 116–125.
   Google Scholar
• Oyedeji, T. A. (2010). The credible brand model: The effects of ideological congruency and customer-based brand equity on news credibility. American Behavioral Scientist, 54(2), 83–99.
   Web of Science ®Google Scholar
• Palmgreen, P., & Rayburn, J. D. (1985). An expectancy-value approach to media gratifications. In K. E. Rosengren & L. A. Wenner (Eds.), Media gratifications research: Current perspectives (pp. 61–72). Beverly Hills, CA: Sage Publications, Inc.
   Google Scholar
• Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: Improving the measurement-empirical evidence. Journal of Product & Brand Management, 14(3), 143–154.
   Google Scholar
• Paulussen, S. (2012). Technology and the transformation of news work: Are labor conditions in (online) journalism changing? In E. Siapera & A. Veglis (Eds.), The handbook of global online journalism (pp. 290–308). Malden: John Wiley & Sons.
   Google Scholar
• Picard, R. G. (2010). Value creation and the future of news organizations: Why and how journalism must change to remain relevant in the twenty-first century. Lisbon: Media XXI.
   Google Scholar
• Preciado, A. (2009). Gestión de la identidad corporativa en empresas periodísticas colombianas. Revista Latina de Comunicación Social, 64, 810–818.
   Google Scholar
• Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass Communication & Society, 3(1), 3–37.
   Google Scholar
• Stenssen, S. (2009). What’s stopping them? Towards a grounded theory of innovation in online journalism. Journalism Studies, 10(6), 821–836.
   Web of Science ®Google Scholar
• Tarkiainen, A., Ellonen, H. K., & Kuivalainen, O. (2009). Complementing consumer magazine brands with internet extensions? Internet Research, 19(4), 408–424.
   Web of Science ®Google Scholar
• Van Riel, C. B. M., & Fombrun, C. J. (2007). Essentials of corporate communication. Implementing practices for effective reputation management. Great Britain: Routledge.
   Google Scholar
• Wolfinberger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, measuring and predicting etail quality. Journal of Retailing, 79(3), 183–198.
   Web of Science ®Google Scholar
• Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1–14.
   Web of Science ®Google Scholar