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Journal of Media Business Studies Volume 18, 2021 - Issue 1: “emma 2019” Special Issue In search of new openings and actionable knowledge: Coping with emerging phenomena in the media business
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Research Article

Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market

Isabelle Krebsa University of Zurich, IKMZ, Zurich, SwitzerlandCorrespondence[email protected]
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,
Philipp Bachmannb Lucerne University of Applied Sciences and Arts, SwitzerlandORCID Iconhttps://orcid.org/0000-0001-9399-569XView further author information
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Gabriele Siegerta University of Zurich, IKMZ, Zurich, SwitzerlandView further author information
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Rafael Schwaba University of Zurich, IKMZ, Zurich, SwitzerlandView further author information
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Raphael Willia University of Zurich, IKMZ, Zurich, SwitzerlandView further author information
Pages 27-44 | Received 12 Aug 2019, Accepted 02 Oct 2020, Published online: 11 Nov 2020

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