Exploring emergent co-creative narrative in a strategy video game brand

References

• Åkerlind, G. (2012). Variation and commonality in phenomenographic research methods. Higher Education Research & Development, 31(1), 115–127. https://doi.org/10.1080/07294360.2011.642845
   Web of Science ®Google Scholar
• Alpert, F. (2007). Entertainment software: Suddenly huge, little understood. Asia Pacific Journal of Marketing and Logistics, 19(1), 87–100. https://doi.org/10.1108/13555850710720920
   Google Scholar
• An, M.-A., & Han, S.-L. (2020, November). Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment. Journal of Business Research, 120(November), 389–397. https://doi.org/10.1016/j.jbusres.2020.02.044
   Web of Science ®Google Scholar
• Apperley, T. H. (2006). Genre and game studies: Toward a critical approach to video game genres. Simulation & Gaming, 37(1), 6–23. https://doi.org/10.1177/1046878105282278
   Google Scholar
• Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727–748. https://doi.org/10.1093/jcr/ucv053
   Web of Science ®Google Scholar
• Atkins, B. (2003). More than a game: The computer game as fictional form. Manchester University Press.
   Google Scholar
• Badrinarayanan, V., & Sierra, J. J. (2018). Inferred social approval and brand tribalism: A tale of two communities. Journal of Product & Brand Management, 27(4), 363–374. https://doi.org/10.1108/JPBM-10-2017-1597
   Web of Science ®Google Scholar
• Bange, S., Moisander, J., & Jarventie-Thesleff, R. (2020). Brand co-creation in multichannel media environments: A narrative approach. Journal of Media Business Studies, 17(1), 69–86. (1: Strategic Media management). https://doi.org/10.1080/16522354.2019.1596722
   Web of Science ®Google Scholar
• Baumann, S. (2015). Media branding from an organizational and management-centered perspective. In G. Siegert, K. Förster, S. M. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (pp. 65–80). Springer International Publishing.
   Google Scholar
• Brand, J. E., & Knight, S. J. (2005). The narrative and ludic nexus in computer games: Diverse worlds II”, DiGRA 2005: Changing Views – Worlds in Play, 2005 International Conference - Vancouver, Canada. http://www.digra.org/digital-library/publications/the-narrative-and-ludic-nexus-in-computer-games-diverse-worlds-ii/
   Google Scholar
• Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
   Google Scholar
• Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. W. W. Norton & Co.
   Google Scholar
• Burgess, J., & Jones, C. (2020). Exploring the forced closure of a brand community that is also a participatory culture. European Journal of Marketing, 54(5), 957–978. https://doi.org/10.1108/EJM-01-2019-0075
   Web of Science ®Google Scholar
• Burgess, J., & Jones, C. (2021). A hierarchy of acceptable changes for audiences of nostalgic narrative media brands. International Journal on Media Management, 22(3–4), 191–209. https://doi.org/10.1080/14241277.2021.1922411
   Google Scholar
• Butcher, L., Tang, Y., & Phau, I. (2017). Pawning n00bs: Insights into perceptions of brand extensions of the video game industry. Australasian Marketing Journal, 25(3), 215–224. https://doi.org/10.1016/j.ausmj.2016.11.008
   Web of Science ®Google Scholar
• Calder, B. J., & Malthouse, E. C. (2008). Media brands and consumer experiences. In M. Ots (Ed.), Media brands and branding (pp. 89–94). Jönköping International Business School.
   Google Scholar
• Caldwell, N. (2004). Theoretical frameworks for analysing turn-based computer strategy games. Media International Australia, 110(1), 42–51. https://doi.org/10.1177/1329878X0411000107
   Google Scholar
• Crawford, C. (2005). Chris Crawford on interactive storytelling. New Riders.
   Google Scholar
• Crawford, G. (2012). Video gamers. Routledge.
   Google Scholar
• Creative Assembly. (2006). Medieval II: Total War. Sega.
   Google Scholar
• Creswell, J. W., & Miller, E. L. (2000). Determining validity in qualitative inquiry. Theory Into Practice, 39(3), 124–130. https://doi.org/10.1207/s15430421tip3903_2
   Web of Science ®Google Scholar
• Dawar, N., & Pillutla, M. M. (2000). Impact of product-harm crises on brand equity: The moderating role of consumer expectations. Journal of Marketing Research, 37(2), 215–226. https://doi.org/10.1509/jmkr.37.2.215.18729
   Web of Science ®Google Scholar
• de Zamaroćzy, N. (2017). Are we what we play? Global politics in historical strategy computer games. International Studies Perspectives, 18(2), 155–174. https://doi.org/10.1093/isp/ekv010
   Web of Science ®Google Scholar
• Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product & Brand Management, 24(1), 28–42. https://doi.org/10.1108/JPBM-06-2014-0635
   Web of Science ®Google Scholar
• Egenfeldt-Nielsen, S., Smith, J. H., & Tosca, S. P. (2008). Understanding video games: The essential introduction. Routledge.
   Google Scholar
• Estrella-Ramón, A., & Ellis-Chadwick, F. (2017). Do different kinds of user-generated content in online brand communities really work? Online Information Review, 47(7), 954–968. https://doi.org/10.1108/OIR-08-2016-0229
   Google Scholar
• France, C., Merrilees, B., & Miller, D. (2016). An integrated model of customer-brand engagement: Drivers and consequences. Journal of Brand Management, 23(2), 119–136. https://doi.org/10.1057/bm.2016.4
   Web of Science ®Google Scholar
• Friedman, T. (1999). Civilization and its discontents: Simulation, subjectivity, and space. In G. Smith (Ed.), Discovering discs: Transforming space and genre on CD-ROM (132-150). New York University Press. http://web.mit.edu/21w.784/www/BD%20Supplementals/Materials/UnitFour/friedman.htm
   Google Scholar
• Grönroos, C. (2008). Service logic revisited: Who creates value? And who co-creates? European Business Review, 20(4), 298–314. https://doi.org/10.1108/09555340810886585
   Google Scholar
• Guest, G., MacQueen, K. M., & Namey, E. E. (2012). Applied thematic analysis. SAGE.
   Google Scholar
• Hjorth, L. (2011). Games and gaming. Berg.
   Google Scholar
• Hsieh, S. H., & Chang, A. (2016). The psychological mechanism of brand co-creation engagement. Journal of Interactive Marketing, 33(February) 13–26. https://doi.org/10.1016/j.intmar.2015.10.001
   Web of Science ®Google Scholar
• Jenkins, H. (2006). Game design as narrative architecture. In N. Wardrip-Fruin & P. Harrigan (Eds.), First Person: New Media as Story, Performance, and Game (pp. 118–130). MIT Press.
   Google Scholar
• Jørgensen, K. (2010). Game characters as narrative devices. A comparative analysis of Dragon Age: Origins and Mass Effect 2. Eludamos. Journal for Computer Game Culture, 4(2), 315–331. http://www.eludamos.org/eludamos/index.php/eludamos/article/view/vol4no2-13/192
   Google Scholar
• Joyce, L. (2015). Creating collaborative criteria for agency in interactive narrative game analysis. The Computer Games Journal, 4(1–2), 47–58. https://doi.org/10.1007/s40869-015-0004-x
   Google Scholar
• Keller, K. L. (2012). Strategic brand management: Building, measuring and managing brand equity (4th ed.). Pearson Education Limited.
   Google Scholar
• Kennedy, E. (2017). I create, you create, we all create – For whom? Journal of Product & Brand Management, 21(6), 68–79. https://doi.org/10.1108/JPBM-01–2016-1078
   Google Scholar
• Kennedy, E., & Guzmán, F. (2016). Co-creation of brand identities: Consumer and industry influence and motivations. Journal of Consumer Marketing, 33(5), 313–323. https://doi.org/10.1108/JCM-07-2015-1500
   Web of Science ®Google Scholar
• Kim, D. D. E. (2018). Demographic differences in perceptions of media brand personality: A multilevel analysis. International Journal on Media Management, 20(2), 81–106. https://doi.org/10.1080/14241277.2017.1410481
   Web of Science ®Google Scholar
• Kim, J. (2014). Interactivity, user-generated content and video game: An ethnographic study of Animal Crossing: Wild World. Continuum Journal of Media & Cultural Studies, 28(3), 357–370. https://doi.org/10.1080/10304312.2014.893984
   Web of Science ®Google Scholar
• Klimmt, C., Hartmann, T., & Frey, A. (2007). Effectance and control as determinants of video game enjoyment. CyberPsychology and Behaviour, 10(6), 845–848. https://doi.org/10.1089/cpb.2007.9942
   PubMedGoogle Scholar
• Laaksonen, S.-M., Falco, A., Salminen, M., Aula, P., & Ravaja, N. (2019). Brand as a cognitive mediator: Investigating the effect of media brands as a structural feature of textual news messages. Journal of Product & Brand Management, 28(1), 1–14. https://doi.org/10.1108/JPBM-01-2017-1394
   Web of Science ®Google Scholar
• Lammes, S. (2010). Postcolonial playgrounds: Games as postcolonial cultures. Eludamos. Journal for Computer Game Culture, 4(1), 1–6. http://www.eludamos.org/index.php/eludamos/article/viewArticle/vol4no1-1/145
   Google Scholar
• Malmelin, N., & Moisander, J. (2014). Brands and branding in media management – Toward a research agenda. International Journal of Media Management, 16(1), 9–25. https://doi.org/10.1080/14241277.2014.898149
   Google Scholar
• McCosker, H., Barnard, A., & Gerber, R. (2004). Phenomenographic study of women’s experiences of domestic violence during the childbearing years. Online Journal of Issues in Nursing, 9(1), 1–16. https://www.semanticscholar.org/paper/Phenomenographic-study-of-women’s-experiences-of-McCosker-Barnard/59c4ef3794f1639b7dfed889dddd8c9659ce87d4
   Google Scholar
• Mittell, J. (2015). Complex tv: The poetics of contemporary television storytelling. New York University Press.
   Google Scholar
• Moser, C., & Fang, X. (2015). Narrative structure and player experience in role-playing games. International Journal of Human-Computer Interaction, 31(2), 146–156. https://doi.org/10.1080/10447318.2014.986639
   Web of Science ®Google Scholar
• Mukherjee, S. (2016). Videogames as “minor literature”: Reading videogame stories through paratexts. Gramma: Journal of Theory and Criticism, 23, 61–74. http://ejournals.lib.auth.gr/gramma/article/view/5403/5297
   Google Scholar
• Murray, J. H. (1997). Hamlet on the holodeck: The future of narrative in cyberspace. The Free Press.
   Google Scholar
• Newman, J. (2013). Videogames (2nd ed.). Routledge.
   Google Scholar
• Newzoo. (2020). Newzoo global games market report 2020: Light version. Newzoo. https://newzoo.com/insights/trend-reports/newzoo-global-games-market-report-2020-light-version/
   Google Scholar
• Packer, J. (2013). What makes an orc? Racial cosmos and emergent narrative in World of Warcraft. Games and Culture, 9(2), 83–101. (2014). https://doi.org/10.1177/1555412013512420
   Web of Science ®Google Scholar
• Palomba, A. (2020). How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence. Journal of Media Business Studies, 17(3–4), 243–260. https://doi.org/10.1080/16522354.2020.1768637
   Web of Science ®Google Scholar
• Patterson, C. B. (2015). Role-playing the multiculturalist umpire: Loyalty and war in BioWare’s Mass Effect series. Games and Culture, 10(3), 207–228. https://doi.org/10.1177/1555412014551050
   Web of Science ®Google Scholar
• Payne, A., Storbacka, K., Frow, S., & Knox, S. (2009). Co-creating brands: Diagnosing and designing the relationship experience. Journal of Business Research, 62(3), 379–389. https://doi.org/10.1016/j.jbusres.2008.05.013
   Web of Science ®Google Scholar
• Piligrimienė, Z., Dovalienė, A., & Virvilaitė, R. (2015). Consumer engagement in value co-creation: What kind of value it creates for company? Engineering Economics, 26(4), 452–460. https://doi.org/10.5755/j01.ee.26.4.12502
   Google Scholar
• Plunkett, L. (2013, September 5). Total War: Rome II: The Kotaku review [Updated]. Kotaku. https://www.kotaku.com.au/2013/09/total-war-rome-ii-the-kotaku-review/
   Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co‐creating unique value with customers. Strategy & Leadership, 32(3), 4–9. https://doi.org/10.1108/10878570410699249
   Google Scholar
• Qin, P.-L., Rau, P., & Salvendy, G. (2009). Measuring player immersion in the computer game narrative. International Journal of Human–Computer Interaction, 25(2), 107–133. https://doi.org/10.1080/10447310802546732
   Web of Science ®Google Scholar
• Rahe, V., Buschow, C., & Schlütz, D. (2021). How users approach novel media products: Brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market. Journal of Media Business Studies, 18(1), 45–58. https://doi.org/10.1080/16522354.2020.1780067
   Web of Science ®Google Scholar
• Reid, E., & Duffy, K. (2018). A netnographic sensibility: Developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3–4), 263–286. https://doi.org/10.1080/0267257X.2018.1450282
   Web of Science ®Google Scholar
• Rigby, S., & Ryan, R. M. (2011). Glued to games: How video games draw us in and hold us spellbound. Praeger.
   Google Scholar
• Riskos, K., Hatzithomas, L., Dekoulou, P., & Tsourvakas, G. (2021). The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model. Journal of Media Business Studies, 1–28. https://doi.org/10.1080/16522354.2021.1887439
   Google Scholar
• Russell, C. A., & Schau, H. J. (2014). When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation. Journal of Consumer Research, 40(6), 1039–1062. https://doi.org/10.1086/673959
   Web of Science ®Google Scholar
• Ryan, M.-L. (2009). From narrative games to playable stories: Towards a poetics of interactive narrative. Storyworlds: A Journal of Narrative Studies, 1(1), 43–59. Project MUSE. https://doi.org/10.1353/stw.0.0003
   Google Scholar
• Saarijärvi, H., Kannan, P. K., & Kuusela, H. (2013). Value co‐creation: Theoretical approaches and practical implications. European Business Review, 25(1), 6–19. https://doi.org/10.1108/09555341311287718
   Google Scholar
• Samuel, A., Peattie, K., & Doherty, B. (2018). Expanding the boundaries of brand communities: The case of Fairtrade Towns. European Journal of Marketing, 52(3–4), 758–782. https://doi.org/10.1108/EJM-03-2016-0124
   Web of Science ®Google Scholar
• Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: How to create brand value by fighting back online. Journal of Marketing Management, 35(11–12), 1100–1134. https://doi.org/10.1080/0267257X.2019.1620839
   Web of Science ®Google Scholar
• Schut, K. (2007). Strategic simulations and our past: The bias of computer games in the presentation of history. Games and Culture, 2(3), 213–235. https://doi.org/10.1177/1555412007306202
   Google Scholar
• Scott-Jones, R. (2018). Total War: Rome 2 finally gets its Family Tree in free update. PCGames. https://www.pcgamesn.com/total-war-rome-ii-emperor-edition/total-war-rome-2-family-tree
   Google Scholar
• Shamin, A., Ghazali, Z., & Albinsson, P. A. (2017). Construction and validation of customer value co-creation attitude scale. Journal of Consumer Marketing, 34(7), 591–602. https://doi.org/10.1108/JCM-01-2016-1664
   Web of Science ®Google Scholar
• Siegert, G., Förster, K., Chan-Olmsted, S. M., & Ots, M. (2015). What is so special about media branding? Peculiarities and commonalities of a growing research area. In G. Siegert, K. Förster, & S. M. Chan-Olmsted (Eds.), Handbook of media branding (pp. 1–8). Springer International Publishing.
   Google Scholar
• Simth, A. (2021). Leximancer. Leximancer Pty Ltd. https://info.leximancer.com/
   Google Scholar
• Stein, L. E. (2015). Millennial fandom: Television audiences in the transmedia age. University of Iowa Press.
   Google Scholar
• Sugathan, P., & Ranjan, K. R. (2019). Co-creating the tourism experience. Journal of Business Research, 100(July), 207–217. https://doi.org/10.1016/j.jbusres.2019.03.032
   Web of Science ®Google Scholar
• Suomi, K., Luonila, M., & Tähtinen, J. (2020). Ironic festival brand co-creation. Journal of Business Research, 106(January), 211–220. https://doi.org/10.1016/j.jbusres.2018.08.039
   Web of Science ®Google Scholar
• Tarason, D. (2018, July 12). Total War: Rome 2’s Ancestral update is intriguing indeed. Rock Paper Shotgun. https://www.rockpapershotgun.com/2018/07/12/total-war-rome-2-ancestral-update/
   Google Scholar
• Teng, C.-I. (2017). Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories. International Journal of Information Management, 37(6), 601–610. https://doi.org/10.1016/j.ijinfomgt.2017.06.006
   Web of Science ®Google Scholar
• Tomlinson, C. (2021). Priority pixels: The social and cultural implications of romance in video games. Information, Communication & Society, 24(5), 717–732. https://doi.org/10.1080/1369118X.2021.1874478
   Web of Science ®Google Scholar
• Usher, W. (2013). Total War: Rome 2 controversy spotlights the poor integrity of game reviews. CINEMABLEND. https://www.cinemablend.com/games/Total-War-Rome-2-Controversy-Spotlights-Poor-Integrity-Game-Reviews-59021.html
   Google Scholar
• Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17. https://doi.org/10.1509/jmkg.68.1.1.24036
   Web of Science ®Google Scholar
• Voorhees, G. A. (2009). “I play therefore I am”: Sid Meier’s Civilization, turn based strategy games and the cogito. Games and Culture, 4(30), 254–275. h ttps://d oi.org/1 0.1177%2F1555412009339728
   Google Scholar
• Walsh, R. (2011). Emergent narrative in interactive media. Narrative, 19(1), 72–85. https://doi.org/10.1353/nar.2011.0006
   Web of Science ®Google Scholar
• Weijo, H., Bean, J., & Rintamäki, J. (2017). Brand community coping. Journal of Business Research, 10(54), 1–9. https://doi.org/10.1016/j.jbusres.2017.10.054
   Google Scholar
• Weinacht, S. (2015). Marketing communication of media brands: A literature review. In G. Siegert, K. Förster, S. M. Chan-Olmsted, & M. Ots (Eds.), Handbook of media branding (pp. 231–249). Springer International Publishing.
   Google Scholar
• Yannopoulou, N., Koronis, E., & Elliott, R. (2011). Media amplification of a brand crisis and its effect on brand trust. Journal of Marketing Management, 27(5–6), 530–546. https://doi.org/10.1080/0267257X.2010.498141
   Google Scholar
• Zhang, T., Lu, C., Torres, E., & Chen, P.-J. (2018). Engaging customers in value co-creation or co-destruction online. Journal of Services Marketing, 32(1), 57–69. https://doi.org/10.1108/JSM-01-2017-0027
   Web of Science ®Google Scholar
• Zhao, Y., Chen, Y., Zhou, R., & Ci, Y. (2019). Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation: The moderating effect of customer involvement. Online Information Review, 43(3), 440–461. https://www.emerald.com/insight/content/doi/10.1108/OIR-08-2017-0232/full/html
   Web of Science ®Google Scholar