4,152
Views
4
CrossRef citations to date
0
Altmetric
Original Article

Can health promotion videos ‘go viral’? A non-randomised, controlled, before-and-after pilot study to measure the spread and impact of local language mobile videos in Burkina Faso

, ORCID Icon, , , , , , , & show all
Article: 1600858 | Received 23 Jan 2019, Accepted 25 Mar 2019, Published online: 08 May 2019

References

  • Hornik R. Public health communication: evidence for behavior change. New York (NY): Routledge; 2002.
  • Murray J, Head R, Sarrassat S, et al. Modelling the effect of a mass radio campaign on child mortality using facility utilisation data and the Lives Saved Tool (LiST): findings from a cluster randomised trial in Burkina Faso. BMJ Glob Health. 2018;3:e000808.
  • Rice RE, Atkin CK, editors. Public communication campaigns. 4th ed. Thousand Oaks (CA): Sage; 2013.
  • Blake KD, Viswanath K, Blendon RJ, et al. The role of reported tobacco-specific media exposure on adult attitudes towards proposed policies to limit the portrayal of smoking in movies. Tob Control. 2010;19:191–8.
  • Burns K, Keating P, Free C. A systematic review of randomised control trials of sexual health interventions delivered by mobile technologies. BMC Public Health. 2016;16:778.
  • Murray J, Remes P, Ilboudo R, et al. The saturation+ approach to behavior change: case study of a child survival radio campaign in Burkina Faso. Global Health. 2015;3:544–556.
  • Wakefield MA, Loken B, Hornik RC. Use of mass media campaigns to change health behaviour. Lancet. 2010;376:1261–1271.
  • West D. How mobile devices are transforming healthcare. Issues Technol Innovation. 2012;18:1–11.
  • Arie S. Can mobile phones transform healthcare in low and middle income countries? BMJ. 2015;350:h1975.
  • Buhi ER, Trudnak TE, Martinasek MP, et al. Mobile phone-based behavioural interventions for health: A systematic review. Health Educ J. 2013;72:564–583.
  • Backer TE, Rogers E, Sopory P. Designing health communication campaigns: what works? Newbury Park: Sage Publications; 1992.
  • Broxton T, Interian Y, Vaver J, et al. Catching a viral video. J Intell Inf Syst. 2013;40:241–259.
  • Guadagno RE, Rempala DM, Murphy S, et al. What makes a video go viral? An analysis of emotional contagion and Internet memes. Comput Hum Behav. 2013;29:2312–2319.
  • Volkmer I. The handbook of global media research. Chichester (UK): Wiley Online Library; 2012.
  • Smyth TN, Kumar S, Medhi I, et al. editors. Where there’s a will there’s a way: mobile media sharing in urban India. Proceedings of the SIGCHI conference on Human Factors in computing systems; ACM; Atlanta, GA; 2010.
  • Hanna R, Rohm A, Crittenden VL. We’re all connected: the power of the social media ecosystem. Bus Horiz. 2011;54:265–273.
  • Nationsonline. Official and Spoken Languages of African Countries. 2018 Nov 16. Available from: https://www.nationsonline.org/oneworld/african_languages.htm.
  • Walker N, Tam Y, Friberg IK. Overview of the lives saved tool (LiST). BMC Public Health 2013;3(supp 3):s1.
  • Sarrassat S, Meda N, Badolo H, et al. Effect of a mass radio campaign on family behaviours and child survival in Burkina Faso: a repeated cross-sectional, cluster-randomised trial. Lancet Glob Health. 2018;6:e330–e41.
  • Berger J, Milkman KL. Emotion and virality: what makes online content go viral? GfK Marketing Intell Rev. 2013;5:18–23.
  • Källander K, Tibenderana JK, Akpogheneta OJ, et al. Mobile health (mHealth) approaches and lessons for increased performance and retention of community health workers in low-and middle-income countries: a review. J Med Internet Res. 2013;15:1.
  • Kaplan WA. Can the ubiquitous power of mobile phones be used to improve health outcomes in developing countries? Global Health. 2006;2:9.