Analysis of online dual-channel supply chain based on service level of logistics and national advertising

References

• Cai, G. (2010). Channel selection and coordination in dual-channel supply chains. Journal of Retailing, 86, 22–36.10.1016/j.jretai.2009.11.002
   Web of Science ®Google Scholar
• Cai, G. G., Zhang, Z. G., & Zhang, M. (2009). Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes. International Journal of Production Economics, 117, 80–96.10.1016/j.ijpe.2008.08.053
   Web of Science ®Google Scholar
• Chiang, W. K., Chhajed, D., & Hess, J. D. (2003). Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design. Management Science, 49, 1–20.10.1287/mnsc.49.1.1.12749
   Web of Science ®Google Scholar
• Dan, B., Xu, G., & Zhang, X. (2012). A compensation strategy for coordination dual-channel supply chains in E-commerce. Journal of Industrial Engineering/Engineering Management (in Chinese), 26, 125–130.
   Google Scholar
• Dumrongsiri, A., Fan, M., & Jain, A. (2008). A supply chain model with direct and retail channels. European Journal of Operational Research, 187, 691–718.10.1016/j.ejor.2006.05.044
   Web of Science ®Google Scholar
• Harrington, L. (1995). Logistics, agent for change: Shaping the integrated supply chain. Transportation & Distribution, 36, 30–34.
   Google Scholar
• Houk, B. (1995). Co-op advertising. Lincolnwood, IL: NTC.
   Google Scholar
• Huang, Z., Li, S. X., & Mahajan, V. (2002). An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33, 469–494.10.1111/deci.2002.33.issue-3
   Web of Science ®Google Scholar
• Huang, Z., & Li, S. X. (2001). Co-op advertising models in manufacturer-retailer supply chains: A game theory approach. European Journal of Operational Research, 135, 527–544.10.1016/S0377-2217(00)00327-1
   Web of Science ®Google Scholar
• Imrie, B. C., Durden, G., & Cadogan, J. W. (2000). Towards a conceptualization of service quality in the global market Arena. Advances in International Marketing, 10, 143–162.
   Google Scholar
• Ingene, C. A., & Parry, M. (2004). Mathematical models of distribution channels. Dordrecht: Kluwer Academic.
   Google Scholar
• Li, H., & Cui, N. (2013). Study on pricing scheme decision in the dual channel supply chain under bargaining power. Application Research of Computers (in Chinese), 30, 2323–2328.
   Google Scholar
• Liu, Y., Sun, Y., & Hu, J. (2013). Channel selection in e-commerce age: A strategic analysis of co-op advertising models. Journal of Industrial Engineering and Management, 6, 89–103.
   Google Scholar
• Pei, Z., & Yan, R. (2013). National advertising, dual-channel coordination and firm performance. Journal of Retailing and Consumer Services, 20, 218–224.10.1016/j.jretconser.2013.01.001
   Google Scholar
• Simon, J. L., & Arndt, J. (1980). The shape of the advertising response function. Journal of Advertising Research, 20, 767–784.
   Google Scholar
• Tsay, A. A., & Agrawal, N. (2004). Channel conflict and coordination in the E-commerce age. Production and Operations Management, 13, 93–110.
   Web of Science ®Google Scholar
• Wang, H., & Zhou, J. (2009). Study on decisions of dual channel supply chain with different pricing schemes. Chinese Journal of Management Science (in Chinese), 17, 84–90.
   Google Scholar
• Xie, J., & Wei, J. C. (2009). Coordinating advertising and pricing in a manufacturer-retailer channel. European Journal of Operational Research, 197, 785–791.10.1016/j.ejor.2008.07.014
   Web of Science ®Google Scholar
• Yan, N. N., Huang, X., & Liu, B. (2007). Stackelberg game models of supply chain dual-channel coordination in e-markets. Chinese Journal of Management Science (in Chinese), 15, 98–102.
   Google Scholar
• Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age. Journal of the Academy of Marketing Science, 38, 510–519.10.1007/s11747-009-0171-z
   Web of Science ®Google Scholar
• Yan, R. (2011). Managing channel coordination in a multi-channel manufacturer-retailer supply chain. Industrial Marketing Management, 40, 636–642.10.1016/j.indmarman.2010.12.019
   Web of Science ®Google Scholar
• Yan, R., Ghose, S., & Bhatnagar, A. (2006). Cooperative advertising in a dual channel supply chain. International Journal of Electronic Marketing and Retailing, 1, 99–114.10.1504/IJEMR.2006.011028
   Google Scholar
• Yang, Z., Peterson, T., & Huang, L. (2001). Taking the pulse of internet pharmacies. Marketing Health Services, Summer, 21, 4–10.
   PubMedGoogle Scholar
• Yao, D. Q., & Liu, J. J. (2005). Competitive pricing of mixed retail and e-tail distribution channels. Omega, 33, 235–247.10.1016/j.omega.2004.04.007
   Web of Science ®Google Scholar
• Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site. Quarterly Journal of Electronic Commerce, 2, 31–46.
   Google Scholar