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Semester Teaching Ideas

Bridging Service-Learning with Media Literacy: Creating Contexts for Communication Students to Educate Youth on Media Content, Consumption, and Effects

Pages 234-239 | Received 23 Aug 2010, Accepted 29 Jan 2011, Published online: 04 Oct 2011

References and Suggested Readings

  • Aufderheide , P. 1993 . Media literacy. A report of the national leadership conference on media literacy , Aspen, CO : Aspen Institute .
  • Banerjee , S.C. and Greene , K. 2006 . Analysis versus production: Adolescent cognitive and attitudinal responses to antismoking interventions . Journal of Communication , 56 : 773 – 794 .
  • Eyler , J. , Giles , D.E. and Schmiede , A. 1996 . A practitioner's guide to reflection in service-learning: Student voices and reflections , Nashville , TN : Vanderbilt University .
  • Hobbs , R . 2004 . Does media literacy work? An empirical study of learning how to analyze advertisements. Advertising & Society Review , 5 ( 4 ). Retrieved from: http://muse.jhu.edu/journals/advertising_and_society_review/v005/5.4hobbs.html
  • Jacoby , B. 1996 . “ Service-learning in today's higher education ” . In Service-learning in higher education: Concepts and practices , Edited by: Jacoby , J. 3 – 25 . San Francisco , TN : Jossey-Bass .
  • Kaiser Family Foundation . 2010 . Generation M2: Media in the lives of 8- to 18-year-olds . Retrieved from http://kff.org/entmedia/8010.cfm
  • Pinkleton , B.E ., Austin , E.W ., Cohen , M ., Chen , Y ., & Fitzgerald , E . 2008 . Effects of a peer-led media literacy curriculum on adolescents’ knowledge and attitudes toward sexual behavior and media portrayals of sex , Health Communication , 23 ( 5 ), 462 472 .
  • Scharrer , E. 2005 . Sixth graders take on television: Media literacy and critical attitudes about television violence . Communication Research Reports , 24 : 325 – 333 .
  • Soukup , P.A . 1999 . Service-learning in communication: Why? In D . Droge & Murphy . B.O. Voices of strong democracy: Concepts and models for service-learning in communication studies (pp. 7 – 11 ). Washington , D.C. : American Association for Higher Education in cooperation with the National Communication Association.

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