426
Views
0
CrossRef citations to date
0
Altmetric
Semester Teaching Ideas

Through Classroom Walls: A Collaborative Public Relations Education for Creating Integrated, Digital Media Campaigns

Pages 37-44 | Received 15 Aug 2010, Accepted 16 May 2011, Published online: 23 Dec 2011

References

  • Bush , L. 2009 . Student public relations agencies: A qualitative study of the pedagogical benefits, risks, and a framework for success . Journalism & Mass Communication Educator , 64 : 27 – 38 .
  • Grupp , R.L. 2010 . Excellence theory 2010. Institute of Public Relations . Retrieved from http://www.instituteforpr.org/2010/10/excellence-theory-2010/
  • Todd , V. 2009 . PRSSA faculty and professional advisors perceptions of public relations curriculum, assessment of students’ learning and faculty performance . Journalism and Mass Communication Educator , 64 : 71 – 90 .
  • Wandel , T.L. 2005 . Outcomes of utilizing the service-learning pedagogical approach in public relations writing: does the benefit outweigh the effort? . Teaching Public Relations , 67 : 1 – 4 .
  • Wang , J. 2003 . Building a winning public relations education: Developing the next generation of PR professionals . Paper presented at the annual meeting of the International Communication Association, San Diego, CA .
  • Wright , D.K. , & Hinson , M. 2008 . Examining the increasing impact of social media on the public relations practice. Institute of Public Relations . Retrieved from http://www.instituteforpr.org/files/uploads/Wright-Hinson.pdf

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.