References and suggested readings
- Adaval, R., & Wyer, Jr., R. S. (1998). The role of narratives in consumer information processing. Journal of Consumer Psychology, 7(3), 207–245. https://doi.org/https://doi.org/10.1207/s15327663jcp0703_01
- Cooper, A. (2004). The inmates are running the asylum: Why high-tech products drive us crazy and how to restore the sanity. Sams.
- Cruz, A., & Karatzas, S. (2020). Understanding your buyer persona. In A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and social media marketing: A results-driven approach (2nd ed., pp. 69–97). Routledge.
- Lam, C., & Hannah, M. A. (2016). Flipping the audience script: An activity that integrates research and audience analysis. Business and Professional Communication Quarterly, 79(1), 28–53. https://doi.org/https://doi.org/10.1177/2329490615593372
- Lucas, S. E. (2009). The art of public speaking (11th ed.). Mc. Graw Hill.
- McQuail, D. (1997). Audience analysis. Sage.
- Oliver, M. B., Dillard, J. P., Bae, K., & Tamul, D. J. (2012). The effect of narrative news format on empathy for stigmatized groups. Journalism & Mass Communication Quarterly, 89(2), 205–224. https://doi.org/https://doi.org/10.1177/1077699012439020
- Pulizzi, J. (2013). Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less. McGraw-Hill.
- Revella, A. (2015). Buyer personas: How to gain insight into your customer's expectations, align your marketing strategies, and win more business. John Wiley & Sons.
- Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2), 253–272. https://doi.org/https://doi.org/10.1108/00251741211203551
- Skullman, I. (2015, June 7). [Stock photo serving as a fictional visual representation of Julia Friend]. Pixabay. https://pixabay.com/photos/woman-middle-aged-mischievous-happy-797394
- Vaughan, P. (2021). How to create detailed personas for your business. https://blog.hubspot.com/marketing/buyer-persona-research